Social Advertising

The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.

We live our lives immersed in name-brand products. It's hard to drive down the street without seeing a plethora of chain restaurants, car dealerships, branded clothing; they're all around us. What most of us don't know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use, and sometimes even addled with blatant racism. A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands.

It’s one of the greatest tools to use if you want to DIY your marketing and advertising without breaking the bank. But, how do you use Facebook Ads? Most people are intimidated by it or don’t know how to use it, and thus, opt to leave it out of their marketing - which is a huge mistake! Using Facebook Ads does not need to be intimidating nor does it need to be frustrating. In this guide, you’ll learn what you need to know to get started with Facebook Ads and take your marketing to the next level.

Do you want to learn the secrets and up-to-date success strategies push your business to new heights? You need to understand what to optimize on your social media marketing content, so you can maximize the traffic to its full potential. The dream of becoming a successful entrepreneur, renowned influencer, and achieve freedom from having to work for a corporation are one step away. I will show you the step-by-step strategies and reversed engineered algorithm for each platform to dominate!

Advertising, as one of the components of marketing, is a very crucial aspect of any business. According to Hootsuite, Facebook has 2.91 billion monthly active users and is the most used online social network worldwide. Whether you want to build brand awareness, gain a loyal following, or boost your sales, Facebook advertising will definitely help you achieve your business goals…but only if you know the right strategies. Get ready to reach thousands or even millions of your ideal customers through Facebook ads and grow your business exponentially. Start equipping yourself today!

We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behaviour. To effectively engage with communities we first need to think hard about what we will contribute to those communities and how we align with their core values.

Simply broadcasting a message to millions by social media accomplishes little for most businesses. Dan S. Kennedy and Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct-response strategies you must employ with every social media campaign so you can stop accepting non-monetizable "likes" and "shares" as a return on your time.

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

Are you sick and tired of not being able to make use of one of the world’s most valuable marketing platforms? Have you tried endless other solutions, but nothing seems to work for more than a few weeks? Do you finally want to say goodbye to throwing money away in ineffective marketing plans and discover something that works for you? If so, then you’ve come to the right place. You see, making social media work for your marketing purposes does not have to be difficult.

The latest edition of Instagram for Business for Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for creating content that deliver super-engaged customers.

Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.

Not sure what to post on social media? Struggling to come up with fresh content ideas? This audiobook can help! Turning social likes into real cash takes time, consistency, and laser-focused strategy. But finely tuned tactics are only half the battle. The other half? Creating content that your audience will absolutely love.

Unlock the secrets of social media success with "Social Media Marketing 2024: Mastering Strategies, Influencer Campaigns, and Analytics for Business Growth." This ultimate marketing book is your gateway to mastering the ever-evolving world of social media marketing. Whether you're a seasoned pro or just starting out, this book offers a treasure trove of insider tips and tricks designed to elevate your business to new heights.

Many musical artists fail to utilize social media effectively, finding it confusing or overwhelming. They create a few posts, don’t see results, and immediately give up. But there are strategies to follow that have been tried and tested by musicians like you. These methods will help you get your name out there, monetize music, and find heights of success you never imagined. Music Business & Marketing Accelerator Using Instagram is a resource for any singer, songwriter, rapper, or producer who wants to make a splash on the internet.

The way brands communicate with their existing and target audience has undoubtedly transformed. One of the main reasons for this transformation is the increase in the popularity of social networking platforms. These days, an increasing number of brands are using visual media for communicating their brand’s message. Social media has certainly revolutionized our lives.

Ready to take your social media marketing to the next level? Looking for more ways to market on social media Get your copy today! With this guide, you can learn how you can maximize the use of social media for marketing and become one of the most recognizable brands and businesses in your space.

Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.

Social media marketing is one the key difference maker between a Fortune 500 business and a local city business. It provides you the tools to give your business the exposure to reach millions at the convince of anywhere in the world. However, you can't do what everyone else is doing or your social media efforts won't standout. That is what I'm here to teach.

Use this guide to storytelling as a sturdy foundation to change how you use stories. You can build solid stories to support your goals in business and life. The provided examples are from some of the world's greatest speakers, storytellers, with advice from leading experts. From best-selling authors to generation-changing motivational speakers, this audiobook covers all the fundamentals of outstanding storytelling. It will help you deliver stories to audiences that will leave them personally affected and motivated.

Have you been finding it difficult to use vital Facebook features? Would you like to know how to pinpoint your most profitable audiences through Facebook advertising? Would you like to also know how to build your personal brand and reach out to new customers? It is no longer news that social media marketing is the "in-thing" if you are indeed looking to build your business brand and maximize sales. Facebook Advertising by Luke Harris is the best audiobook that contains information on how you can use social media marketing to optimise your Facebook page.