Professional Services Marketing
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Professional Services Marketing
- How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
- By: Mike Schultz, John Doerr
- Narrated by: Joe Barrett
- Length: 9 hrs and 5 mins
- Unabridged
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As Darwin famously observed, the beaks of each generation of Galapagos Island finches change to accommodate shifting food resources, allowing the birds to survive by adapting their capabilities to the new environment. Today's business people should take note: In the post-crisis economy, traditional career strategies spell professional extinction, but the fluid new "gig economy" offers tremendous potential for anyone willing to adapt.
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Professional Services Marketing
- How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
- Narrated by: Joe Barrett
- Length: 9 hrs and 5 mins
- Release date: 09-07-20
- Language: English
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As Darwin famously observed, the beaks of each generation of Galapagos Island finches change to accommodate shifting food resources, allowing the birds to survive by adapting their capabilities to the new environment....
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Regular price: £18.99 or 1 Credit
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How Clients Buy
- A Practical Guide to Business Development for Consulting and Professional Services
- By: Tom McMakin, Doug Fletcher
- Narrated by: Barry Abrams
- Length: 6 hrs and 34 mins
- Unabridged
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How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or "behind" when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do.
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Nothing new and no nuggets
- By Honest Views on 16-06-21
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How Clients Buy
- A Practical Guide to Business Development for Consulting and Professional Services
- Narrated by: Barry Abrams
- Length: 6 hrs and 34 mins
- Release date: 28-05-19
- Language: English
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How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it....
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Selling Professional Services the Sandler Way
- Or, Nobody Ever Told Me I’d Have to Sell!
- By: Chuck Polin, Evan Polin, David Mattson - foreword
- Narrated by: Tom Parks
- Length: 5 hrs and 39 mins
- Unabridged
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Years ago, developing and sustaining a book of business was not as big a problem for accountants, attorneys, financial planners, and other professionals as it is today. Clients were more loyal to the firms they worked with, and unlikely to shop your services, compare rates, or jump ship. Times have changed! And if you don't change along with them...well, you're not going to enjoy yourself or have as much control over your career as you deserve. Believe it or not, you can enjoy the process of expanding your client base.
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Selling Professional Services the Sandler Way
- Or, Nobody Ever Told Me I’d Have to Sell!
- Narrated by: Tom Parks
- Length: 5 hrs and 39 mins
- Release date: 08-12-20
- Language: English
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Years ago, developing and sustaining a book of business was not as big a problem for accountants, attorneys, financial planners, and other professionals as it is today. Clients were more loyal to the firms they worked with, and unlikely to shop your services, compare rates, or jump ship....
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There's a Customer Born Every Minute
- P.T. Barnum's Amazing 10 "Rings of Power" for Creating Fame, Fortune, and a Business Empire Today - Guaranteed!
- By: Joe Vitale, Jeffrey Gitomer - foreword
- Narrated by: Steve Menasche
- Length: 9 hrs and 5 mins
- Unabridged
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There's a Customer Born Every Minute reveals the lost wisdom of famous entrepreneur and showman, P. T. Barnum. Barnum was much more than a showman; he was a dedicated businessman and entrepreneur with a razor-sharp mind. In this delightful and absorbing new edition, Joe Vitale reveals the secrets of Barnum's success and shares the 10 key business practices that Barnum developed and lived by.
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There's a Customer Born Every Minute
- P.T. Barnum's Amazing 10 "Rings of Power" for Creating Fame, Fortune, and a Business Empire Today - Guaranteed!
- Narrated by: Steve Menasche
- Length: 9 hrs and 5 mins
- Release date: 28-08-18
- Language: English
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In this delightful and absorbing new edition, Joe Vitale reveals the secrets of P.T. Barnum's success and shares the 10 key business practices that Barnum developed and lived by....
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How to Win Client Business When You Don't Know Where to Start
- A Rainmaking Guide for Consulting and Professional Services
- By: Doug Fletcher
- Narrated by: Barry Abrams
- Length: 7 hrs and 17 mins
- Unabridged
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How to Win Client Business When You Don't Know Where to Start provides a masterclass in teaching the practical techniques and concrete strategies that professional services providers were never taught in school or on the job. Pragmatic lessons take the place of the vaguely defined principles found in competing books to turn listeners from sales novices into rainmakers.
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How to Win Client Business When You Don't Know Where to Start
- A Rainmaking Guide for Consulting and Professional Services
- Narrated by: Barry Abrams
- Length: 7 hrs and 17 mins
- Release date: 07-12-21
- Language: English
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How to Win Client Business When You Don't Know Where to Start: A Rainmaking Guide for Consulting and Professional Services serves as an invaluable and indispensable guide for everyone in the business of selling professional and consulting services....
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The Customer Success Professional's Handbook
- How to Thrive in One of the World’s Fastest Growing Careers - While Driving Growth for Your Company
- By: Ashvin Vaidyanathan, Ruben Rabago
- Narrated by: Daniel Henning
- Length: 7 hrs and 22 mins
- Unabridged
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The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That's because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you're no longer selling just a product. You're selling an outcome.
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really good overview of CS
- By Roz on 12-06-22
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The Customer Success Professional's Handbook
- How to Thrive in One of the World’s Fastest Growing Careers - While Driving Growth for Your Company
- Narrated by: Daniel Henning
- Length: 7 hrs and 22 mins
- Release date: 24-03-20
- Language: English
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The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance....
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LinkedIn the Sandler Way
- 25 Secrets That Show Salespeople How to Leverage the World’s Largest Professional Network
- By: Sandler Systems Inc.
- Narrated by: Sean Pratt
- Length: 1 hr and 54 mins
- Unabridged
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LinkedIn the Sandler Way, the first audiobook release from Sandler Training and LinkedIn, offers powerful, cutting-edge best practices for effective social selling with LinkedIn. Its 25 discussions uncover big ideas for prospecting and selling online - ideas that typically haven't yet become part of a sales team's daily culture. Within just a few days, you can learn, adopt, and model these LinkedIn best practices so that they become consistent behaviors for everyone in your organization who sells for a living.
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Helpful, but also one long sales pitch
- By Allan Rennebo Jepsen on 04-05-19
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LinkedIn the Sandler Way
- 25 Secrets That Show Salespeople How to Leverage the World’s Largest Professional Network
- Narrated by: Sean Pratt
- Length: 1 hr and 54 mins
- Release date: 01-12-17
- Language: English
- Social selling is easier than you think. LinkedIn the Sandler Way, the first audiobook release from Sandler Training and LinkedIn, offers powerful, cutting-edge best practices....
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Never Say Sell
- How the World's Best Consulting and Professional Services Firms Expand Client Relationships
- By: Tom McMakin, Jacob Parks
- Narrated by: Steve Menasche
- Length: 10 hrs and 14 mins
- Unabridged
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Never Say Sell explains how to scale individual engagements into long-term business relationships. Cowritten by Tom McMakin, the coauthor of How Clients Buy and expert in account development, and colleague Jacob Parks, this book provides insights into how key rainmakers at firms like Accenture and IBM drive growth from existing relationships. Never Say Sell is a business development guide for professional service providers like consultants, accountants, and lawyers, whether they are sole proprietors or members of account teams tasked with expanding key accounts.
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Never Say Sell
- How the World's Best Consulting and Professional Services Firms Expand Client Relationships
- Narrated by: Steve Menasche
- Length: 10 hrs and 14 mins
- Release date: 17-11-20
- Language: English
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Never Say Sell is a business development guide for professional service providers like consultants, accountants, and lawyers, whether they are sole proprietors or members of account teams tasked with expanding key accounts....
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Commercialize
- How to Monetize, Sell, and Market Productized Offerings in B2B Professional Services
- By: Eisha Armstrong, Jason Boldt, Sean Gillispie
- Narrated by: Jessica Holtan
- Length: 5 hrs and 40 mins
- Unabridged
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More and more professional services firms are “productizing” their services to grow and scale. But successfully marketing and selling standardized services or products is very different from marketing and selling traditional professional services. Commercialize, a follow-on book to Productize, explores why commercializing new ideas is the most significant stall point when B2B services organizations productize. The book then outlines how the most successful firms commercialize packaged services and new products and get to revenue impact fast and efficiently.
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Commercialize
- How to Monetize, Sell, and Market Productized Offerings in B2B Professional Services
- Narrated by: Jessica Holtan
- Length: 5 hrs and 40 mins
- Release date: 05-11-24
- Language: English
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More and more professional services firms are “productizing” their services to grow and scale. But successfully marketing and selling standardized services or products is very different from marketing and selling traditional professional services.
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Winning the Professional Services Sale
- Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity
- By: Michael W. McLaughlin
- Narrated by: Andy Paris
- Length: 7 hrs and 4 mins
- Unabridged
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In recent years, professional services providers have had to rethink their sales methods and adapt to profound changes in the way clients buy services. In response, Winning the Professional Services Sale argues for fundamental changes in the seller's mindset and sales strategies. Rather than pressing the sale, salespeople must help clients buy - the way that works best for each client. This new approach gives buyers what they now want in a services seller: a consultative problem solver, change agent, and solution integrator, all rolled into one.
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Winning the Professional Services Sale
- Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity
- Narrated by: Andy Paris
- Length: 7 hrs and 4 mins
- Release date: 10-07-20
- Language: English
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An innovative approach to winning more profitable sales in the growing professional services industry....
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Startupland
- How Three Guys Risked Everything to Turn an Idea into a Global Business
- By: Mikkel Svane, Carlye Adler
- Narrated by: Christopher Price
- Length: 5 hrs and 20 mins
- Unabridged
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Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three 30-something friends looking to break free from corporate doldrums, Zendesk Inc. became one of the hottest enterprise software companies, rapidly growing with customers in 150 countries. But its success was anything but predestined.
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Startupland
- How Three Guys Risked Everything to Turn an Idea into a Global Business
- Narrated by: Christopher Price
- Length: 5 hrs and 20 mins
- Release date: 27-07-20
- Language: English
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Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional....
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Undaunted
- Overcoming Doubts and Doubters
- By: Kara Goldin
- Narrated by: Kara Goldin
- Length: 5 hrs and 38 mins
- Unabridged
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CEO of Hint, Inc., and author Kara Goldin turned her unsweetened flavored water into one of the most successful beverage businesses of our time. As she started to achieve her goals, Kara found herself being called “fearless”, “confident” and even “unstoppable”, but nothing could be further from the truth. In Undaunted, she shares real stories about her own fears and doubts, the challenges she encountered and what she did to overcome them to eventually build a great business and a life she loves.
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Highly recommended
- By Anonymous User on 22-03-21
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Undaunted
- Overcoming Doubts and Doubters
- Narrated by: Kara Goldin
- Length: 5 hrs and 38 mins
- Release date: 20-10-20
- Language: English
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Don’t let anyone crush your dreams. Undaunted will inspire you to move past your fears and defy the doubters. It doesn’t matter whether you feel confident; it matters what you actually do....
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Corporate Executive Protection
- An Introduction for Corporations and Security Professionals
- By: Christian West, Brian Jantzen
- Narrated by: Alexander Masters
- Length: 5 hrs and 24 mins
- Unabridged
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In this first-of-its-kind book, seasoned security pros Christian West and Brian Jantzen share lessons learned from years of protecting some of corporate America's most prominent people. Full of practical, hands-on information, this guide provides a comprehensive overview of how to conceive, build and run successful executive protection programs in corporate settings. With insights that only experience in all phases of program execution can provide, the authors dig into the key questions that corporations need to ask and answer.
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Excellent
- By frosty-g on 23-06-19
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Corporate Executive Protection
- An Introduction for Corporations and Security Professionals
- Narrated by: Alexander Masters
- Length: 5 hrs and 24 mins
- Release date: 21-09-17
- Language: English
- In this first-of-its-kind book, seasoned security pros Christian West and Brian Jantzen share lessons learned from years of protecting some of corporate America's most prominent people....
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The A-Z of Service Excellence
- The Essential Guide to Becoming a Customer Service Professional
- By: Cate Schreck
- Narrated by: Cate Schreck, Dave Stokes
- Length: 5 hrs and 31 mins
- Unabridged
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Every business has customers, and employers are seeking to hire, retain, and reward employees who have the skills, the knowledge, and the motivation to provide a consistently superior level of service to every customer, every day. No longer is a bright smile and a friendly hello enough to satisfy customers and keep them coming back. Employers and customers want customer service professionals.
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The A-Z of Service Excellence
- The Essential Guide to Becoming a Customer Service Professional
- Narrated by: Cate Schreck, Dave Stokes
- Length: 5 hrs and 31 mins
- Release date: 19-02-20
- Language: English
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Every business has customers, and employers are seeking to hire, retain, and reward employees who have the skills, the knowledge, and the motivation to provide a consistently superior level of service to every customer, every day....
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The Professional Waiter
- Arts & Crafts
- By: Anastasia E. Suárez
- Narrated by: Giselle Halberthal
- Length: 2 hrs and 17 mins
- Unabridged
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It is commonly believed that the work of a waiter consists of taking orders and carrying dishes properly. However, this book aims to give new meaning to the profession and show that the true value of a waiter lies in their ability to help us have a nice time while we recharge our energies.
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The Professional Waiter
- Arts & Crafts
- Narrated by: Giselle Halberthal
- Length: 2 hrs and 17 mins
- Release date: 16-08-23
- Language: English
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It is commonly believed that the work of a waiter consists of taking orders and carrying dishes properly. However, this book aims to give new meaning to the profession and show that the true value of a waiter lies in their ability to help us have a nice time while we recharge our energies....
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Bold Brand 2.0
- How to Leverage Brand Strategy to Reposition, Differentiate, and Market Your Professional Services Firm
- By: Josh Miles
- Narrated by: Josh Miles
- Length: 5 hrs and 5 mins
- Unabridged
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When should you rebrand your professional services firm, and how do you know if you’re ready? Bold Brand™ is a framework and best-practices approach to help professional services firms identify a niche, position themselves within that niche, and build a compelling brand. In this book, author Josh Miles walks you through a proven process that will show you how to find your niche, position the business, and develop a Bold Brand.
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Bold Brand 2.0
- How to Leverage Brand Strategy to Reposition, Differentiate, and Market Your Professional Services Firm
- Narrated by: Josh Miles
- Length: 5 hrs and 5 mins
- Release date: 11-01-24
- Language: English
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"Bold Brand is a framework and best-practices approach to help professional services firms identify a niche, position themselves within that niche, and build a compelling brand....
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The Entrepreneur's Framework
- How Businesses Are Adapting in the New Economy
- By: Joshua H. Davidson
- Narrated by: Roy Braverman, Joshua H. Davidson, Lindarella Raye
- Length: 7 hrs and 36 mins
- Unabridged
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It's no secret; starting a company is hard. So many decisions are interdependent on factors outside of our control. Some founders follow a business plan; others operate by the seat of their pants. But all entrepreneurs need a personal framework to follow. With hard-won insight, humor, and an insider's knowledge of the entrepreneurial space, Chop Dawg founder/CEO Joshua H. Davidson dispels the myths and false promises that entrepreneurs are often too keen to believe in when starting out, and lays out a practical framework for lasting success.
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The Entrepreneur's Framework
- How Businesses Are Adapting in the New Economy
- Narrated by: Roy Braverman, Joshua H. Davidson, Lindarella Raye
- Length: 7 hrs and 36 mins
- Release date: 23-07-19
- Language: English
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It's no secret; starting a company is hard. So many decisions are interdependent on factors outside of our control. Some founders follow a business plan; others operate by the seat of their pants. But all entrepreneurs need a personal framework to follow....
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Sales Demystified
- An Insider's Guide to Building Better Sales Professionals
- By: Steve Rangoussis
- Narrated by: Dug Joy
- Length: 7 hrs and 28 mins
- Unabridged
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Steve Rangoussis has been there. He started his first career as a sales rep, learning the ropes and steadily climbing the sales ladder. Nearly 25 years later, Steve has served in just about every position in the sales hierarchy, uniquely qualifying him to demystify the sales world for sellers and non-sellers, alike. Sometimes, sales feels like alchemy. Sometimes, it feels like science. Sometimes, it feels like a foreign world, hard to penetrate and even harder to successfully navigate, with its particular jargon, professional pressures, and overall culture.
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Sales Demystified
- An Insider's Guide to Building Better Sales Professionals
- Narrated by: Dug Joy
- Length: 7 hrs and 28 mins
- Release date: 17-07-20
- Language: English
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Steve Rangoussis has been there. He started his first career as a sales rep, learning the ropes and steadily climbing the sales ladder....
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UP! Your Service New Insights
- True Stories of Winners and Losers in the Quest for Superior Service
- By: Ron Kaufman
- Narrated by: Adam Danoff
- Length: 5 hrs and 45 mins
- Unabridged
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These are true stories of winners and losers in the quest for superior service. Who wins? Who loses? It's up to you! Benchmark the best service innovations (Chapter 5: Generating New Ideas). Discover how to keep your customers happy, loyal, and buying more (Chapter 10: Building Up Your Business). Find out who makes the biggest mistakes in service and what you must avoid (Chapter 13: The Infinite Absurdity Awards).
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UP! Your Service New Insights
- True Stories of Winners and Losers in the Quest for Superior Service
- Narrated by: Adam Danoff
- Length: 5 hrs and 45 mins
- Release date: 04-11-15
- Language: English
- These are true stories of winners and losers in the quest for superior service. Who wins? Who loses? It's up to you! Benchmark the best service innovations....
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...And the Clients Went Wild
- How Savvy Professionals Win All the Business They Want
- By: Maribeth Kuzmeski
- Narrated by: Walter Dixon
- Length: 8 hrs and 6 mins
- Unabridged
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When you think of a great business, you often think of its clients. They’re not just happy customers; they’re raving fans who’ll take time out of their day to tell you or anyone within range just how much they love that business. They’ll line up before dawn for its latest product offering, create buzz, and treat the brand as a personal status symbol. Does your business have super-fans like this? Do you want them? If so, ...And the Clients Went Wild! is your essential marketing toolbox.
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Marketing Book with Actionable Content
- By Norbert on 31-03-11
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...And the Clients Went Wild
- How Savvy Professionals Win All the Business They Want
- Narrated by: Walter Dixon
- Length: 8 hrs and 6 mins
- Release date: 12-01-11
- Language: English
- Does your business have super-fans like? Do you want them? If so, ...And the Clients Went Wild! is your essential marketing toolbox....
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Regular price: £17.99 or 1 Credit
Sale price: £17.99 or 1 Credit
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