New Business

Whether you're imagining your new business to be the next big thing in Silicon Valley, a pivotal B2B provider, or an anchor in your local community, the Harvard Business Review Entrepreneur's Handbook is your essential resource for getting your company off the ground. Starting an independent new business is rife with both opportunity and risk. And as an entrepreneur, you're the one in charge: Your actions can make or break your business. You need to know the tried-and-true fundamentals - from writing a business plan to getting your first loan.

Fraser Doherty's 48-Hour Start-Up is your handy and essential cheat sheet to starting your own business, giving the key steps for developing an idea and getting it to market quickly. Almost everyone dreams of starting their own business, but very few do it. What if it had to be only a decision of a weekend, and it didn't cost a fortune?

No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals. With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most salespeople and executives, then provides tips to help you achieve the opposite results.

Technological shifts have allowed micro-businesses to compete with large corporations. Small business can now have a global footprint, can be structured in low tax environments, move products anywhere in the world, and access unprecedented levels of support. Entrepreneur Revolution means taking the initiative to do something that you love, something that you're good at, and something that will make you money. This masterclass in gaining an entrepreneurial mindset will reveal how to change the way you think, the way you network, and the way you make a living.

How to Make It in the New Music Business, since its first publication in 2016, has become the go-to resource for musicians eager to make a living in a turbulent industry. Widely adopted by ambitious individuals and music schools across the world and considered "the best how-to book of its kind" (Music Connection), this essential work has inspired tens of thousands of aspiring artists to stop waiting around for that "big break" and take matters into their own hands.

More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work.

"Energetic Selling and Marketing" is not just a powerful business book. It’s an energetic experience. One that will change your business and life in ways you could not even imagine. In this revolutionary book, Lenka Lutonska, a pioneer of Business Energetics, will support you with this. You will explore the energetic nature of your business, and learn how to harmonize the five areas of your energy - and your business - to open brand new pathways to the success you desire.

Best-selling author Denis Waitley, in conversation with Dan Strutzel, offers timeless and timely advice on how to apply his philosophy to the digital age and attain personal and professional excellence today.

The previous edition of this now-classic book revealed the existence and subversive manipulations of "economic hit men". John Perkins wrote that economic hit men (EHM) "are highly paid professionals who cheat countries around the globe out of trillions of dollars. Their tools include fraudulent financial reports, rigged elections, payoffs, extortion, sex, and murder".

Achieve genuine inner healing, let go of trauma, and find clarity, resilience, and freedom with number one Sunday Times best-selling author Vex King. Vex developed powerful inner healing techniques to help him break free from his troubled past, heal his emotional pain and trauma, and create a new and empowering belief system. Since then, he's helped thousands of people worldwide unlock their own healing journey. And now, he's here to help you become your own healer, too.

Seismic changes occurring in the workforce are leading to more and more people entering the world of contract, freelance, and contingency work. Rapid changes in demographics and advances in technology have led companies and talent to engage in profoundly new ways and consulting is one of the keys to success.

Skillfully redefine problems. Make an immediate connection with anyone. Rapidly determine if a client is ready to buy. Access the deepest dreams of others. Power Questions sets out a series of strategic questions that will help you win new business and dramatically deepen your professional and personal relationships. The audiobook showcases 35 riveting, real conversations with CEOs, billionaires, clients, colleagues, and friends.

Over a stellar career, Roger Martin has advised the CEOs of some of the world's most successful companies. From the beginning, he noted that almost every executive he talked to had a "model"—a framework or way of thinking that guided their strategy and activities. But these models tended to become automatic, so much so that when one didn't work, the typical response was just to apply it again—with greater enthusiasm.

Winning New Business is for anyone who needs to know the skills of winning new customers but lacks the training - or the courage - to sell effectively. Richard Denny, one of the world's most renowned sales gurus, takes the fear out of selling and shows you just what to do and how to do it. In true Denny style, Winning New Business motivates and inspires from the first page to the last, giving you the ability and confidence to succeed.

Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers' decade of research and teaching at Columbia Business School and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.

Limited Liability Companies For Dummies, 3rd Edition offers a clear, concise guide that explains the pros and cons of LLCs, and shares insider tips on everything from choosing your members and your company name to creating and filing your Articles of Organization and managing day-to-day operations. You'll find the most current, real-world advice on customizing an LLC for your specific business needs, creating a great operating agreement, keeping accurate records, and new information on federal regulations and fees that are applicable to LLCs.

The Four Steps to the Epiphany launched the lean start-up approach to new ventures. It was the first book to offer that start-ups are not smaller versions of large companies and that new ventures are different than existing ones. Start-ups search for business models while existing companies execute them. The book offers the practical and proven four-step customer development process for search and offers insight into what makes some start-ups successful and leaves others selling off their furniture.

W. Edwards Deming details the system of transformation that underlies the "14 Points for Management" presented in Out of the Crisis. The "Deming System of Profound Knowledge", as it is called, consists of four parts: appreciation for a system, knowledge about variation, theory of knowledge, and psychology. Describing the prevailing management style as a prison, Deming describes how applying the System of Profound Knowledge increases productivity, quality, and people's joy in work and joy in learning.

Clayton M. Christensen is a professor of business administration at Harvard Business School. Michael E. Raynor is a director at Deloitte Research. Together, they outline an innovative plan that urges businesses to create disruption rather than fleeing from it. Named one of 2003's Best Business Books by Business Week, this book is a Wall Street Journal and New York Times best seller.