Great Radio

Take a delightful, amusing journey into the world of radio and music. You will discover the Camiemda Ranch, a magical place high in the Colorado Rockies, where Paddy Gaughan introduced radio broadcasting in the early 20th Century. One hundred years later his great grandson teams up with the nation's finest program director and one of the country's great promotions directors (who are madly in love with one another, but can't seem to settle down in the same city) to establish the world's most famous radio station.

After nearly 30 years in radio, David Lawrence has interviewed thousands of guests. Some of them were great, some were not. David shows you, in 10 quick steps, the most effective way to be a great radio guest, how to get invited back to shows time and time again, how to "own" an interview.