Business Education

Conversationally Speaking has become the most popular book in the world teaching conversation skills. Millions of people have used it to learn the secrets of effective communication. This revised edition provides more ways to improve your conversation skills by giving you strategies that work for starting conversations, asking questions that promote interaction, interesting people in what you have to say, listening so that others will be encouraged to talk, avoiding rejection-producing behavior, handling criticism constructively, and more.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .

Continuous improvement, understanding complex systems, and promoting innovation are all part of the landscape of learning challenges today's companies face. Amy Edmondson shows that organizations thrive, or fail to thrive, based on how well the small groups within those organizations work. In most organizations, the work that produces value for customers is carried out by teams, and increasingly, by flexible team-like entities.

In his long-awaited memoir, Yvon Chouinard - legendary climber, businessman, environmentalist, and founder of Patagonia, Inc. - shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment.

What happens when a young Wall Street investment banker spends a small fortune to have lunch with Warren Buffett? He becomes a real value investor. In this fascinating inside story, Guy Spier details his career from Harvard MBA to hedge fund manager. But the path was not so straightforward. Spier reveals his transformation from a Gordon Gekko wannabe, driven by greed, to a sophisticated investor who enjoys success without selling his soul to the highest bidder.

Powerful Teaching: Unleash the Science of Learning empowers educators to harness rigorous research on how students learn and unleash it in their classrooms. Drawing on a 15-year scientist-teacher collaboration, more than 100 years of research on learning, and rich experiences from educators in K-12 and higher education, the authors present highly accessible step-by-step guidance on how to transform teaching with four essential strategies: Retrieval practice, spacing, interleaving, and feedback-driven metacognition.

“Who else wants to write a book this weekend?” It’s easier than you think! Best-selling author Vic Johnson actually wrote this book in a weekend to prove how easy it is. And he gives you step-by-step detail of everything he did, including the resources he uses to turn out content-rich books in no time at all. How to Write a Book This Weekend is a perfect strategy for first-time book writers who have been discouraged by the thought of pounding out words for months at a time.

For the last several years Adm. James Stavridis and his co-author, R. Manning Ancell, have surveyed over 200 active and retired four-star military officers about their reading habits and favorite books, asking each for a list of titles that strongly influenced their leadership skills and provided them with special insights that helped propel them to success in spite of the many demanding challenges they faced. The Leader's Bookshelf synthesizes their responses to identify the top 50 books that can help virtually anyone become a better leader.

Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity - think Strunk and White's Elements of Style for the digital age.

For thousands of years, we've created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For the Win, authors Kevin Werbach and Dan Hunter argue that applying the lessons of gamification could change your business, the way you learn or teach, and even your life. Werbach and Hunter explain how games can be used as a valuable tool to address serious pursuits like marketing, productivity enhancement, education, innovation, customer engagement, human resources, and sustainability.

In Business Spotlight Audio 1/2025 hören Sie Artikel, Dialoge und Interviews aus der Welt des Business-Englisch. Mit Übungen verbessern Sie Ihre sprachlichen und kommunikativen Kompetenzen. Zudem erfahren Sie Interessantes über Entwicklungen in Politik, Kultur, Gesellschaft und der Geschäftswelt. In dieser Ausgabe geht es unter anderem um einen spannenden Ansatz zur Müllreduzierung, wie man souverän Verhandlungen führt und was für oder gegen eine Wehrpflicht spricht. Die Texte werden von Muttersprachlern vorgetragen.

In A Mind at Home with Itself, Byron Katie illuminates one of the most profound ancient Buddhist texts, The Diamond Sutra (newly translated by distinguished scholar Stephen Mitchell), to reveal the nature of the mind and to liberate us from painful thoughts, using her revolutionary system of self-inquiry called "The Work". Byron Katie doesn't merely describe the awakened mind; she empowers us to see it and feel it in action.

You’re never too young to learn the language of money… and the lessons that his rich dad taught Robert. Like it or not, money is a part of our everyday lives and the more we understand it, the better the chance that we can learn to have our money work hard for us - instead of working hard for money all our lives. That starts with learning the language of money. This book, created from the international bestseller Rich Dad Poor Dad, shares Robert’s inspiring person story but teaches how to make smart choices.

From the motivational speaker, life-coach, and author of Spirit Junkie comes a practical and fun 40-day guidebook of subtle shifts for radical change and unlimited happiness. Are you ready to work miracles? Gabrielle Bernstein believes that simple, consistent shifts in our thinking and actions can lead to the miraculous in all aspects of our daily lives, including our relationships, finances, bodies, and self-image.

Money is such a huge part of our lives, so learning how to make it work best for YOU is a crucial skill. Knowledge is power! Whether you want to earn money, save money, set goals, or set up and grow a business, Deborah will be your personal guide, demystifying the world of finance, and sharing the knowledge and insights that have made her one of the UK’s most successful entrepreneurs.

Leadership in Higher Education explains the fundamental principles that support these practices and provides case examples of people in higher education who demonstrate each one. Drawing on the same pioneering research that formed the foundation of their classic best seller The Leadership Challenge, James Kouzes and Barry Posner offer a set of leadership skills and practices that will make a significant difference in every area of higher education - faculty, administration, library services, career counseling, auxiliary services, campus safety, and more.

At the end of 2017, feeling burnt out and broken, Emma decided to go on a year-long quest for inner peace - from the comfort of her own home. She tried all sorts of spiritual practices in a bid to derive more meaning from life. The result was a year that changed everything. A year that turned frantic chaos into life in the slow lane. A year of magic and moonlight and pink sky sunrises. A year fragranced with incense and burning herbs (that sometimes smelled suspiciously illegal).

What is talent? How do you fulfil your potential? How do you create a winning team? These three simple questions, which are fundamental to the running of any successful business, take Ben Lyttleton on a fascinating journey to some of the world's top football clubs to discover the innovative new methods of developing and maximising talent.

Ex-Special Forces soldier Ollie Ollerton knows more than his fair share about keeping going. As a recruit he survived the infamously tough SAS selection process on a busted ankle with the directing staff pleading with him to give up. But it's in Ollie's personal life that he really had to dig deep. At his lowest he was battling a failed relationship, substance abuse, depression and a reckless disregard for his own life. In his new audiobook, Ollie tells the story of how he turned his life around and passes on the lessons he has learned.