Business Education

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Conversationally Speaking has become the most popular book in the world teaching conversation skills. Millions of people have used it to learn the secrets of effective communication. This revised edition provides more ways to improve your conversation skills by giving you strategies that work for starting conversations, asking questions that promote interaction, interesting people in what you have to say, listening so that others will be encouraged to talk, avoiding rejection-producing behavior, handling criticism constructively, and more.

Continuous improvement, understanding complex systems, and promoting innovation are all part of the landscape of learning challenges today's companies face. Amy Edmondson shows that organizations thrive, or fail to thrive, based on how well the small groups within those organizations work. In most organizations, the work that produces value for customers is carried out by teams, and increasingly, by flexible team-like entities.

Powerful Teaching: Unleash the Science of Learning empowers educators to harness rigorous research on how students learn and unleash it in their classrooms. Drawing on a 15-year scientist-teacher collaboration, more than 100 years of research on learning, and rich experiences from educators in K-12 and higher education, the authors present highly accessible step-by-step guidance on how to transform teaching with four essential strategies: Retrieval practice, spacing, interleaving, and feedback-driven metacognition.

“Who else wants to write a book this weekend?” It’s easier than you think! Best-selling author Vic Johnson actually wrote this book in a weekend to prove how easy it is. And he gives you step-by-step detail of everything he did, including the resources he uses to turn out content-rich books in no time at all. How to Write a Book This Weekend is a perfect strategy for first-time book writers who have been discouraged by the thought of pounding out words for months at a time.

In today's fast-paced, competitive business environment, we all need to communicate clearly and use our time productively. Even seasoned writers will find tips, tools, and ideas in this book that can improve the quality - and reduce the quantity - of email in the workplace. This book will help you write concise, clear emails that advance your business needs.

You’re never too young to learn the language of money… and the lessons that his rich dad taught Robert. Like it or not, money is a part of our everyday lives and the more we understand it, the better the chance that we can learn to have our money work hard for us - instead of working hard for money all our lives. That starts with learning the language of money. This book, created from the international bestseller Rich Dad Poor Dad, shares Robert’s inspiring person story but teaches how to make smart choices.

In his long-awaited memoir, Yvon Chouinard - legendary climber, businessman, environmentalist, and founder of Patagonia, Inc. - shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment.

For the last several years Adm. James Stavridis and his co-author, R. Manning Ancell, have surveyed over 200 active and retired four-star military officers about their reading habits and favorite books, asking each for a list of titles that strongly influenced their leadership skills and provided them with special insights that helped propel them to success in spite of the many demanding challenges they faced. The Leader's Bookshelf synthesizes their responses to identify the top 50 books that can help virtually anyone become a better leader.

Breaking into freelance writing has gotten much easier for word-savvy entrepreneurs like you. But even in the golden age of content creation, you still need to know what it takes to launch and consistently pitch your services so you can grow and scale your freelance writing side hustle into a full-fledged career you really love. Start Your Own Freelance Writing Business is an easy-to-understand, introductory, and nontechnical approach to the world of freelance writing.

Colleges and universities constitute a special type of organization; and their complex mission, dynamics, personnel structures, and values require a distinct set of understandings and skills to lead and manage them well.

Ex-Special Forces soldier Ollie Ollerton knows more than his fair share about keeping going. As a recruit he survived the infamously tough SAS selection process on a busted ankle with the directing staff pleading with him to give up. But it's in Ollie's personal life that he really had to dig deep. At his lowest he was battling a failed relationship, substance abuse, depression and a reckless disregard for his own life. In his new audiobook, Ollie tells the story of how he turned his life around and passes on the lessons he has learned.

What happens when a young Wall Street investment banker spends a small fortune to have lunch with Warren Buffett? He becomes a real value investor. In this fascinating inside story, Guy Spier details his career from Harvard MBA to hedge fund manager. But the path was not so straightforward. Spier reveals his transformation from a Gordon Gekko wannabe, driven by greed, to a sophisticated investor who enjoys success without selling his soul to the highest bidder.

From the motivational speaker, life-coach, and author of Spirit Junkie comes a practical and fun 40-day guidebook of subtle shifts for radical change and unlimited happiness. Are you ready to work miracles? Gabrielle Bernstein believes that simple, consistent shifts in our thinking and actions can lead to the miraculous in all aspects of our daily lives, including our relationships, finances, bodies, and self-image.

In A Mind at Home with Itself, Byron Katie illuminates one of the most profound ancient Buddhist texts, The Diamond Sutra (newly translated by distinguished scholar Stephen Mitchell), to reveal the nature of the mind and to liberate us from painful thoughts, using her revolutionary system of self-inquiry called "The Work". Byron Katie doesn't merely describe the awakened mind; she empowers us to see it and feel it in action.

This audiobook's message is rooted in the philosophy that people inherently possess the wisdom necessary to make healthy choices and to live in balance. It emphasizes that self-love, acceptance of genetic diversity in body size, celebration of the unique beauty of every individual, and intuitive self-care are fundamental to achieving good physical and emotional health. It encourages listeners to shift their focus away from ineffective, harmful weight-loss efforts toward improving and sustaining positive self-care behaviors.

The Safest Place Possible is a journey to self-love and healing. If you have lost yourself in an unhealthy or traumatic relationship and want to find your way back to who you really are, if you have had the rug pulled out from under you, if you are experiencing anxiety and fear, if you are unsure of your future, this is the book for you. This book is both a memoir as well as an incredibly helpful guide to healing through transforming the relationship you have with yourself.

Have you ever wished magic was real? Do you ever feel powerless, as though the world has it in for you, or that nothing ever goes your way? Have you wished there were a magic word you could utter that would change everything? If so, I have good news for you. Magic is real. This audiobook will teach you the technique of using magic words. It’s the most spectacularly effective method for creating change in just about any area you can think of.

In Business Spotlight Audio 11/2024 können Sie Artikel, Dialoge und Interviews aus der Welt des Business-Englisch anhören. Mit Übungen verbessern Sie Ihre sprachlichen und kommunikativen Kompetenzen. Und Sie erfahren Interessantes über Entwicklungen in Politik, Kultur, Gesellschaft und der Geschäftswelt - in dieser Ausgabe etwa darüber, wie man ein gelungenes Meeting gestalten kann, die Vor- und Nachteile der Zeitumstellung und wie sich die individuellen Präferenzen des eigenen Arbeitsteams herausfinden lassen. Die Texte werden von Muttersprachlern vorgetragen.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.