Box Economics

In April 1956, a refitted oil tanker carried 58 shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. The Box tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about.

In Outside the Box, Levinson explains that globalization is entering a new era in which moving stuff will matter much less than moving services, information, and ideas.

We send our kids to school and obsess about their test scores, their behavior and theirability to fit in. We post a help wanted ad and look for experience, famous colleges and a history of avoiding failure. We invest in companies based on how they did last quarter, not on what they’re going to do tomorrow. So why are we surprised when it all falls apart? Our economy is not static, but we act as if it is. Your position in the world is defined by what you instigate, how you provoke, and what you learn from the events you cause. In a worldfilled with change, that’s what matters - your ability to create and learn from change.

Thorstein Bunde Veblen (1857-1929) was an economist, sociologist, and critic of capitalism. In The Theory of the Leisure Class (1899), Veblen coined the concepts of “conspicuous consumption” and “conspicuous leisure”. His emphasis on conspicuous consumption greatly influenced economists who engaged in critiques of capitalism and technological determinism. In The Theory of Business Enterprise (1904) Veblen looks at the growing corporate domination of culture and the economy, arguing that business interests do not coincide with that of the community.

In Inside the Box: The Power of Complementary Branding, Greg Sausaman shows you how to add high margin new sales to help solve the pressures of increasing costs such as big minimum wage hikes through smart and strategic complementary branding. Greg combines his 15 years of experience in complementary branding with the expertise of industry leaders to provide a comprehensive guide on how to successfully increase sales with a robustly profitable complementary brand partner.

Learn how to use Etsy and Facebook advertising to market your business products and services.