Behavioural Design
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- By: Stephen Wendel
- Narrated by: Danny Hughes
- Length: 12 hrs and 46 mins
- Unabridged
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Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Narrated by: Danny Hughes
- Length: 12 hrs and 46 mins
- Release date: 25-07-23
- Language: English
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In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development....
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Regular price: £15.99 or 1 Credit
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I'm Afraid Debbie From Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
- By: Morten Münster
- Narrated by: David Bateson
- Length: 9 hrs and 27 mins
- Unabridged
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With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.
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Insights and realism
- By Kindle Customer on 16-06-24
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I'm Afraid Debbie From Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
- Narrated by: David Bateson
- Length: 9 hrs and 27 mins
- Release date: 18-06-19
- Language: English
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Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same...
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Regular price: £15.99 or 1 Credit
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Shikake
- The Japanese Art of Shaping Behavior Through Design
- By: Naohiro Matsumura
- Narrated by: David Shih
- Length: 2 hrs and 15 mins
- Unabridged
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We are living in a time when behavioral change is necessary for our health and survival. Yet we find it exceedingly difficult to transform our own habits, let alone those of other people. Enter Naohiro Matsumura, whose powerful new design method is as astonishingly simple in its logic as it is sophisticated in its psychology. It allows any of us to address challenges in our homes, our public spaces, and our social interactions.
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Shikake
- The Japanese Art of Shaping Behavior Through Design
- Narrated by: David Shih
- Length: 2 hrs and 15 mins
- Release date: 16-03-21
- Language: English
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We find it exceedingly difficult to transform our own habits, let alone those of other people. Enter Naohiro Matsumura, whose powerful new design method is as astonishingly simple in its logic as it is sophisticated in its psychology....
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Regular price: £10.99 or 1 Credit
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A Killer by Design
- Murderers, Mindhunters, and My Quest to Decipher the Criminal Mind
- By: Ann Wolbert Burgess, Steven Matthew Constantine
- Narrated by: Gabra Zackman
- Length: 9 hrs and 2 mins
- Unabridged
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Lurking beneath the progressive activism and sex positivity in the 1970 to '80s, a dark undercurrent of violence rippled across the American landscape. With reported cases of sexual assault and homicide on the rise, the FBI created a specialized team - the “Mindhunters”, better known as the Behavioral Science Unit - to track down the country's most dangerous criminals. And yet narrowing down a seemingly infinite list of potential suspects seemed daunting at best and impossible at worst - until Dr. Ann Wolbert Burgess stepped on the scene.
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So interesting
- By Yoyo on 04-10-24
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A Killer by Design
- Murderers, Mindhunters, and My Quest to Decipher the Criminal Mind
- Narrated by: Gabra Zackman
- Length: 9 hrs and 2 mins
- Release date: 07-12-21
- Language: English
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A vivid behind-the-scenes look into the creation of the FBI's Behavioral Science Unit and the evolution of criminal profiling, A Killer by Design is by a pioneering forensic nurse who transformed the way the FBI studies, profiles, and catches serial killers....
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Regular price: £12.99 or 1 Credit
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Make Money, Think Rich
- How to Use Behavioral Finance Principles to Become Rich
- By: Dale Buckner
- Narrated by: Gary Tredwell
- Length: 4 hrs and 24 mins
- Unabridged
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This book employs scientific evidence to examine why humans tend to make poor investment choices. Most investors continue to see their investment results harmed by the book’s two main themes: fear and greed. Fear and greed are human emotions that are as old as history, even prehistory. The bible also cites fear, greed, envy, and desire as destructive influences, so this has been going on for a long time.
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Make Money, Think Rich
- How to Use Behavioral Finance Principles to Become Rich
- Narrated by: Gary Tredwell
- Length: 4 hrs and 24 mins
- Release date: 10-03-23
- Language: English
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This book employs scientific evidence to examine why humans tend to make poor investment choices. Most investors continue to see their investment results harmed by the book’s two main themes: fear and greed....
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Regular price: £11.99 or 1 Credit
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