Advertising Marketing
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The New Rules of Marketing and PR (8th Edition)
- How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
- By: David Meerman Scott
- Narrated by: Stephen Bowlby, David Meerman Scott
- Length: 16 hrs and 51 mins
- Unabridged
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The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.
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The New Rules of Marketing and PR (8th Edition)
- How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
- Narrated by: Stephen Bowlby, David Meerman Scott
- Length: 16 hrs and 51 mins
- Release date: 06-09-22
- Language: English
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The eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques....
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Influence
- 47 Forbidden Psychological Tactics You Can Use to Motivate, Influence and Persuade Your Prospect
- By: Dan Lok
- Narrated by: Dan Lok
- Length: 3 hrs and 34 mins
- Unabridged
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Imagine knowing how the human mind works, having the power to influence and motivate people at will to buy your products and services. What would that be worth to you? As you listen to this audiobook, you will experience first-hand and quickly discover highly controversial persuasion secrets that will boggle your mind, and the mind of any prospect you target. I'll reveal 47 ways you can use psychological tactics to induce people to pull out their credit cards and buy from you.
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Buy this book
- By Amazon uk customer on 08-03-17
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Influence
- 47 Forbidden Psychological Tactics You Can Use to Motivate, Influence and Persuade Your Prospect
- Narrated by: Dan Lok
- Length: 3 hrs and 34 mins
- Release date: 13-12-16
- Language: English
- As you listen to this audiobook, you will experience first-hand and quickly discover highly controversial persuasion secrets that will boggle your mind, and the mind of any prospect....
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The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- By: Joseph Sugarman
- Narrated by: Mike Lenz
- Length: 11 hrs and 9 mins
- Unabridged
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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Brilliant
- By Brandon on 29-09-22
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The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- Narrated by: Mike Lenz
- Length: 11 hrs and 9 mins
- Release date: 29-12-20
- Language: English
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy....
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They Ask, You Answer
- A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated
- By: Marcus Sheridan
- Narrated by: Marcus Sheridan
- Length: 9 hrs and 32 mins
- Unabridged
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They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today's internet-savvy buyers.
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Brilliant book, read with passion
- By David Bain on 09-05-20
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They Ask, You Answer
- A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated
- Narrated by: Marcus Sheridan
- Length: 9 hrs and 32 mins
- Release date: 24-12-19
- Language: English
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In today's digital age, the traditional sales funnel-marketing at the top, sales in the middle, customer service at the bottom - is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have....
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Scientific Advertising
- By: Claude Hopkins
- Narrated by: Ty Carthage
- Length: 2 hrs and 19 mins
- Unabridged
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Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
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Good book. Pity about the performance
- By Christopher Bisazza on 27-03-16
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Scientific Advertising
- Narrated by: Ty Carthage
- Length: 2 hrs and 19 mins
- Release date: 10-09-15
- Language: English
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Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923....
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This Is Marketing
- You Can’t Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
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For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
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Generous as always
- By Anonymous User on 13-11-18
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This Is Marketing
- You Can’t Be Seen Until You Learn to See
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Release date: 13-11-18
- Language: English
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For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package....
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The Hero and the Outlaw
- Building Extraordinary Brands Through the Power of Archetypes
- By: Margaret Mark, Carol S. Pearson
- Narrated by: Randye Kaye
- Length: 15 hrs and 16 mins
- Unabridged
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A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.
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The Hero and the Outlaw
- Building Extraordinary Brands Through the Power of Archetypes
- Narrated by: Randye Kaye
- Length: 15 hrs and 16 mins
- Release date: 30-08-22
- Language: English
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A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically....
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Scientific Advertising
- By: Claude C. Hopkins
- Narrated by: Paul Jones
- Length: 2 hrs and 4 mins
- Unabridged
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This is the complete and unabridged Scientific Advertising, written by the advertising genius Claude C. Hopkins in 1923. It is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.
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Great - quick - superb
- By Tim Garrett on 20-08-19
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Scientific Advertising
- Narrated by: Paul Jones
- Length: 2 hrs and 4 mins
- Release date: 25-09-17
- Language: English
- After listening to this audiobook you'll never waste money on ineffective advertising again....
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No BS Direct Marketing
- The Ultimate No-Holds-Barred Kick-Butt Take-No-Prisoners Direct Marketing for Non-Direct Marketing Businesses (No BS Series)
- By: Dan S. Kennedy
- Narrated by: Mike Lenz
- Length: 6 hrs and 15 mins
- Unabridged
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Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses.
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Informative
- By Scott_Birch_1990 on 10-12-20
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No BS Direct Marketing
- The Ultimate No-Holds-Barred Kick-Butt Take-No-Prisoners Direct Marketing for Non-Direct Marketing Businesses (No BS Series)
- Narrated by: Mike Lenz
- Series: No B.S.
- Length: 6 hrs and 15 mins
- Release date: 26-11-19
- Language: English
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Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works....
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The Content Marketing Handbook
- How to Double the Results of Your Marketing Campaigns
- By: Robert W. Bly
- Narrated by: Barry Abrams
- Length: 8 hrs and 49 mins
- Unabridged
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The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling.
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The Content Marketing Handbook
- How to Double the Results of Your Marketing Campaigns
- Narrated by: Barry Abrams
- Length: 8 hrs and 49 mins
- Release date: 18-02-20
- Language: English
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The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns....
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- By: Phil P. Barden
- Narrated by: Graham Mack
- Length: 9 hrs and 52 mins
- Unabridged
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If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.
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A very good book, a very bad production
- By magneticboy on 14-12-22
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- Narrated by: Graham Mack
- Length: 9 hrs and 52 mins
- Release date: 15-11-22
- Language: English
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If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing....
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Dropshipping and Ecommerce: Build a $20,000 per Month Business by Making Money Online with Shopify, Amazon FBA, Affiliate Marketing, Facebook Advertising and eBay Selling (+50 Passive Income Ideas)
- Entrepreneur and Personal Branding 101
- By: Max Plitt
- Narrated by: KC Wayman
- Length: 3 hrs and 5 mins
- Unabridged
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This book provides a step-by-step outline to earn huge income by dropshipping and in any e-commerce field. Discover how you can build a $20,000-per-month business by following the online business ideas and hacks in this book.
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Marketing is the heart of any business
- By Connor Campbell on 25-06-20
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Dropshipping and Ecommerce: Build a $20,000 per Month Business by Making Money Online with Shopify, Amazon FBA, Affiliate Marketing, Facebook Advertising and eBay Selling (+50 Passive Income Ideas)
- Entrepreneur and Personal Branding 101
- Narrated by: KC Wayman
- Series: Entrepreneur And Personal Branding 101, Book 1
- Length: 3 hrs and 5 mins
- Release date: 23-01-19
- Language: English
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This book provides a step-by-step outline to earn huge income by dropshipping and in any e-commerce field. Discover how you can build a $20,000-per-month business by following the online business ideas and hacks in this book....
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The Art of Closing the Sale
- The Key to Making More Money Faster in the World of Professional Selling
- By: Brian Tracy
- Narrated by: Brian Tracy
- Length: 4 hrs and 26 mins
- Unabridged
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The world's foremost producer of personal development and motivational audio programs offers an expanded version of Brian Tracy's sales classic.
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The Art of Closing the Sale
- The Key to Making More Money Faster in the World of Professional Selling
- Narrated by: Brian Tracy
- Length: 4 hrs and 26 mins
- Release date: 07-05-10
- Language: English
- Brian Tracy will help you master the art of closing the deal....
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- By: Ray Edwards
- Narrated by: Ray Edwards
- Length: 4 hrs and 11 mins
- Unabridged
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Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.
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Solid Info from an Industry Veteran
- By Mark F on 29-02-24
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- Narrated by: Ray Edwards
- Length: 4 hrs and 11 mins
- Release date: 06-08-19
- Language: English
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Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy....
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$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- By: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
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This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
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Absolute basics. Disappointing
- By Anonymous User on 19-10-23
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$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Release date: 20-08-23
- Language: English
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This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade....
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Advanced Selling Strategies
- The Proven System of Sales Ideas, Methods, and Techniques Used by Top Salespeople Everywhere
- By: Brian Tracy
- Narrated by: Brian Tracy
- Length: 15 hrs and 34 mins
- Unabridged
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Strategy, tactics, and mental preparedness separate superior salespeople from the average - and with technological advances evening the competition, the selling edge is now more important than ever. Drawing on his own successful sales career and on his extensive experience as a sales consultant and seminar leader, Brian Tracy has developed the most comprehensive and effective approach to selling ever created.
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very long with the nuggets spread out
- By dave on 18-01-19
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Advanced Selling Strategies
- The Proven System of Sales Ideas, Methods, and Techniques Used by Top Salespeople Everywhere
- Narrated by: Brian Tracy
- Length: 15 hrs and 34 mins
- Release date: 11-11-16
- Language: English
- Strategy, tactics, and mental preparedness separate superior salespeople from the average - and with technological advances evening the competition, the selling edge is now more important than ever....
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Growth Hacker Marketing
- A Primer on the Future of PR, Marketing and Advertising
- By: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 2 hrs and 17 mins
- Unabridged
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Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing.
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Very average I’m afraid
- By Edward Franek on 24-12-23
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Growth Hacker Marketing
- A Primer on the Future of PR, Marketing and Advertising
- Narrated by: Ryan Holiday
- Length: 2 hrs and 17 mins
- Release date: 05-12-23
- Language: English
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Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business....
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Crushing It with Social Media Marketing and Personal Branding
- Discover Top Entrepreneur and Influencer Viral Network and SEO Secrets for YouTube, Instagram, and Facebook Advertising (Ads)
- By: Gary Donald
- Narrated by: Tom Mealer
- Length: 6 hrs and 43 mins
- Unabridged
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Social media marketing is one the key difference maker between a Fortune 500 business and a local city business. It provides you the tools to give your business the exposure to reach millions at the convince of anywhere in the world. However, you can't do what everyone else is doing or your social media efforts won't standout. That is what I'm here to teach.
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Content is enjoyable with the benefit
- By Joyce on 19-11-20
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Crushing It with Social Media Marketing and Personal Branding
- Discover Top Entrepreneur and Influencer Viral Network and SEO Secrets for YouTube, Instagram, and Facebook Advertising (Ads)
- Narrated by: Tom Mealer
- Length: 6 hrs and 43 mins
- Release date: 30-04-19
- Language: English
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Social media marketing is one the key difference maker between a Fortune 500 business and a local city business. It provides you the tools to give your business the exposure to reach millions. However, you can't do what everyone else is doing or your social media efforts won't standout....
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$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- By: Alex Hormozi
- Narrated by: Alexander Hormozi
- Length: 3 hrs and 48 mins
- Unabridged
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The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
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Unbelievably good... The real deal
- By Amazon Customer on 24-10-21
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$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- Narrated by: Alexander Hormozi
- Series: Acquisition.com $100M Series, Book 1
- Length: 3 hrs and 48 mins
- Release date: 02-08-21
- Language: English
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The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor....
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The Tipping Point
- How Little Things Can Make a Big Difference
- By: Malcolm Gladwell
- Narrated by: Malcolm Gladwell
- Length: 8 hrs and 34 mins
- Unabridged
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In this brilliant and original audiobook, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.
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Kind of disappointing
- By Russell on 25-05-23
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The Tipping Point
- How Little Things Can Make a Big Difference
- Narrated by: Malcolm Gladwell
- Length: 8 hrs and 34 mins
- Release date: 26-01-23
- Language: English
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In this brilliant and original audiobook, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire....
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