Showing results by narrator "Steve Menasche" in All Categories

This new edition - more than 50 percent new and revised - is a significant update from the previous one and reveals how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics, such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.

We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up-to-date on the most cutting-edge, influential thinking driving business today. With authors from Michael E. Porter to Katrina Lake and company examples from Alibaba to 3M, this volume brings the most current and important management conversations right to your fingertips.

The Everly Brothers—aka Don and Phil to fans with an intimate appreciation for them—seemed to exist almost as an apparition. Emerging within the formative era for young Baby Boomers during the blandly regimented '50s, they were a ubiquitous presence, clad in snug suits and skinny ties, hair neatly Brylcreemed, never raising their voices when they sang. The two prim-looking country boys with dark, curiously penetrating eyes and perfectly merged, honey-dipped harmonies, were oddly but comfortably settled as sentimental, soothing, sometimes lovelorn voices of a still-uncharted cultural turf.

Edward Mickolus is back with more stories to answer the question, "What does a career in the CIA look like?" Advice and anecdotes from both current and former CIA officers provide a look at the side of intelligence operations that is often left out of the movies. What was it like working for the CIA during 9/11? Do only spies get to travel? More Stories from Langley has physicists getting recruited to "the agency" during the Cold War, foreign-language majors getting lucky chances, and quests to "learn by living" turning into sweaty-palmed calls to the US embassy.

There have been volumes of books written about the development of US airpower and the technological specifications of each American or Allied aircraft. This is not one of them. This book focuses on the young men who answered the call to duty and were literally transformed from “farm boys to fighter pilots.”

Virtual meetings. Video calls. Emails and chat messages. These technological conveniences can be helpful when you're working remotely. But the actual experience of getting your work done while remaining an effective part of a far-flung team can be frustrating. How can you make remote work work for you? The HBR Guide to Remote Work provides practical tips and advice to help you work more productively with your team and colleagues, even though you're not in the same location.

The middle class is the most successful group in world history. Sometime before 2030 the fifth billionth person will join the middle class. What started a little over two hundred years ago as a search for a better life has fueled unprecedented global transformation. In his new book Homi Kharas looks at how this powerful dream captivated generations through history, but its demands have led younger generations to ask if it is all worth it. Can the middle class continue to thrive, or will it falter under the stresses of automation, consumerism, pollution, and political strife?

As a young girl, Becky is forced to hide from phantom Nazis, subjected to dental procedures without pain medication, and torn from her mother again and again. Growing up in the shadow of her father's PTSD, she wants to know what is wrong, but knows not to ask. Her father won't talk about being a Timberwolf, a unit of specially trained night fighters that went into combat first and experienced a 300 percent casualty rate. He returns home with thirteen medals and becomes a doctor, but is haunted by his past.

Hack your business growth the scientific way. Growth Hacking for Dummies provides a blueprint for building the machine from the ground up, whether you're a fledgling organization looking for ways to outperform big budgets and research teams or an established business wanting to apply emerging techniques to your process.

The bailouts during the recent financial crisis enraged the public. They felt unfair - and counterproductive: people who take risks must be allowed to fail. If we reward firms that make irresponsible investments, aren't we encouraging them to continue to act irresponsibly? Bailouts have happened throughout economic history and are unavoidable in any modern, market-based economy. And they're actually good. Contrary to popular belief, the financial system cannot operate properly unless the government stands ready to bail out banks and other firms.

Through his own story of hardship and triumph, Chuck Whittall shares the principles he used to overcome obstacles that can derail a business. In Perseverance: Broke to Billions, Whittall details what he's learned - from making key decisions and raising capital, to overcoming financial deficits and evaluating prospective opportunities.

An organization's future success depends on their decision makers' ability to anticipate changes and disruptions in the marketplace. This book provides the information you need to anticipate the future, understand tomorrow's market dynamics, and make the necessary decisions to meet the future on your terms. Small Data, Big Disruptions lets you exploit the period between the moment you could know about emerging disruptions and the moment most everybody will know about it. It's the difference between being ahead of the curve and struggling to catch up.

In The Forgotten Foundations of Fundraising, Jeremy Beer and Jeffrey Cain, cofounders of American Philanthropic, a leading consulting firm for nonprofit organizations, offer practical lessons and unconventional wisdom for both nonprofit leaders and novices in the art and science of raising money. Drawing upon a wealth of experience, deploying an army of anecdotes, and using eye-opening American Philanthropic survey data, the authors provide a brisk, irreverent, and supremely useful introduction to fundraising for charities and nonprofits.

Balancing the short term and the long term is a perennial struggle, but new developments put boards squarely at the center of this dilemma and in need of guidance. Much of the $14 trillion of assets that firms like Vanguard, BlackRock, and State Street manage is now held in index funds, creating a huge class of permanent institutional investors. These so-called passive investors (unlike activist investors, passive investors don't have power to exit the fund) own almost 60 percent of the Fortune 500 - and they have found their voice.

In Copyright: What Everyone Needs to Know®, Neil Netanel explains the concepts needed to understand the heated debates about copyright law and policy. He identifies the combatants, unpacks their arguments, and illuminates what is at stake in the debates over copyright's present and future.

A company's mindset - its intent to do good, avoid harmful consequences, and innovate responsibly - is not enough. That mindset must be supported by a business model, a mechanism that leaders must intentionally and proactively build along with the company from the ground up, one that incentivizes and rewards the organization for fulfilling its intentions.

The American Dream is one of the most familiar and resonant phrases in our national lexicon, so familiar that we seldom pause to ask its origin, its history, or what it actually means. In this fascinating short history, Jim Cullen explores the meaning of the American Dream, or rather the several American Dreams that have both reflected and shaped American identity from the Pilgrims to the present.

Predicting Success is a practical guide to finding the perfect member for your team. By applying the principles and tools of human analytics to the workplace, you'll avoid bad culture fits, mismatched skillsets, entitled workers, and other hiring missteps that drain the team of productivity and morale. This book provides guidance toward implementing tools like the Predictive Index®, behavior analytics, hiring assessments, and other practical resources to build your best team and achieve the best outcomes.

Crisis is inevitable - but it doesn't have to torpedo your finances! Financial Security for Dummies offers advice to help you prep your finances for the next economic downturn, personal setback, pandemic, plague of locusts - or anything else life throws your way. This book contains the historical perspective and up-to-date info you'll need to navigate a wide range of personal financial challenges.

In this cutting-edge interpretation of the late 19th-century United States, Cameron Blevins argues that the US Post wove together two of the era's defining projects: western expansion and the growth of state power. Between the 1860s and the early 1900s, the western United States underwent a truly dramatic reorganization of people, land, capital, and resources. Paper Trails maps the spread of the US Post using a dataset of more than 100,000 post offices, revealing a new picture of the federal government in the West.