Showing results by narrator "MIKE COOPER" in All Categories

Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, BCG's Martin Reeves and Jack Fuller provide a fascinating look into the mechanics of imagination and lay out a six-step process for creating ideas and bringing them to life. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools by your side.

When uprisings against colonial rule broke out across the world after 1945, Britain responded with overwhelming and brutal force. Although this period has conventionally been dubbed "postwar," it was punctuated by a succession of hard-fought, long-running conflicts that were geographically diffuse, morally ambiguous, and impervious to neat endings or declarations of victory. Age of Emergency traces facts and feelings about violence as torture, summary executions, collective punishments, and other ruthless methods were employed in "states of emergency."

The 20th century saw a remarkable upsurge of research on drugs, with major advances in the treatment of bacterial and viral infections, heart disease, stomach ulcers, cancer, and metal illnesses. These, along with the introduction of the oral contraceptive, have altered all of our lives. There has also been an increase in the recreational use and abuse of drugs in the Western world. This Very Short Introduction, in its second edition, gives a nontechnical account of how drugs work in the body.

On the Japanese island of Shikoku, amidst mountains, coasts, and bamboo forests, lies one of the worlds most sacred trails—the eighty-eight-temple pilgrimage. Inspired by Paulo Coelho, the author of The Alchemist, and driven by dissatisfaction with the day-to-day grind, Matt Jardine embarks on a journey in search of answers to life’s great questions, mysteries that confound us all. Heartfelt, accessible, humorous, and profound, what he discovers is that the hardest path is rarely the one we walk outside, but the one we walk within.

Lenin's work and influence have often been written off as no longer relevant, and many today consider this to be so. Lenin has, they claim, had his day, even though he is still revered in China, the world's most populous country. However, Lenin, like his mentor Marx, has had a tendency to rise from apparent decline and oblivion to renewed force and influence.

The subject of infection and how to fight it grows more urgent every day. How do pathogens cause disease? And what tools can we give our bodies to do battle? Dr. John S. Tregoning has dedicated his career to answering these questions. Infectious uncovers fascinating success stories in immunology and virology, making this book not only a vital overview of infection but also a hopeful history of human ingenuity.

The more we ponder, the odder the world can seem. How do footballers get their shirt numbers? Why does having daughters make couples more likely to divorce? How do you move a horse from one country to another? What counts as a journey into space? The keen minds at the Economist contemplate all these questions and more in their quest for the globe's most extraordinary quandaries and conundrums, with bizarre facts and headscratchers that show the world is even stranger than we might have thought.

Immediate, visceral, and full of new analyses that defy decades of conventional wisdom, The First Clash is a superb interpretation of a conflict that indeed made the world safe for Aristotle, Plato, and our own modern democracy. But it was also a battle whose legacy and lessons have often been misunderstood—perhaps, now more than ever, at our own peril.

We make choices all the time - about how to spend our money, about how to spend our time, about what to do with our lives. And we are also constantly judging the decisions other people make as rational or irrational. But what kind of criteria are we applying when we say that a choice is rational? What guides our own choices, especially in cases where we don't have complete information about the outcomes? What strategies should be applied in making decisions which affect a lot of people, as in the case of government policy?

From Parkinson’s disease to Tourette’s syndrome and depression to psychopathy, Broken Brains reveals the mysteries of brain function - and dysfunction. In this no-nonsense introduction, Ian Mitchell takes you on a tour through the sometimes devastating and sometimes bizarre effects of what happens when brains break down.

Far from slowing down, change and transformation in business seems to come only at a more and more furious rate. The last ten years alone have seen the introduction of groundbreaking new trends that pose new opportunities and challenges for leaders in all industries.

Cask Strength is more than a history book. In it, Mike Gerrard, an award-winning travel and drinks writer, investigates the making, buying, and selling of barrels and details how drinks like wine, tequila, rum, cognac, and others are enhanced by specific kinds of barrel production.

Following the discovery of the Higgs boson, Frank Close has produced this major revision to his classic and compelling introduction to the fundamental particles that make up the universe. Frank Close takes us on a journey into the atom to examine known particles such as quarks, electrons, and the ghostly neutrino, and explains the key role and significance of the Higgs boson. Along the way he provides fascinating insights into how discoveries in particle physics have actually been made, and discusses how our picture of the world has been radically revised in the light of these developments.

To secure a comfortable afterlife, ancient Egyptians built fortress-like tombs and filled them with precious goods, a practice that generated staggering quantities of artifacts over the course of many millennia—and also one that has drawn thieves and tomb-raiders to Egypt since antiquity. Drawing on modern scholarship, reportage, and period sources, this book tracks the history of treasure-seekers in Egypt and the social contexts in which they operated, revealing striking continuities throughout time.

Prime Minister Winston Churchill had no qualms about using native German speakers from Austria, Poland, Czechoslovakia, and Germany itself. The majority were Jews who had fled persecution. Two examples of these secret units were X Troop Commandos and the Special Interrogation Group. The SIG men deserve their legendary status. They fought, and often died, wearing Wehmacht uniform. As this book reveals that, after infiltrating Field Marshal Rommel's Afrika Korps, one detachment even drew Nazi pay.

Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.

Since the dawn of communication, humankind has looked around itself and used myths and legends to make sense of the world. Gods, Heroes and Monsters invites you to take your place at the campfire that’s been glowing since the first tale was told. Discover the fascinating variety—and several surprising similarities—of the stories that have been shared for millennia, from one person to another, one lesson at a time. Ancient stories are retold under themes such as the beginning (and end) of the world, death, love, and monsters and spirits.

As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

Can we human beings agree on a set of values which will allow us to confront the numerous threats that we and our planet face? Or will we continue our disagreements, rivalries, and antipathies, even as we collectively approach what, in the not impossible extreme, might be extinction? To answer these questions, A. C. Grayling considers the three most pressing challenges facing the world: climate change, technology, and justice.

Distraction isn't a new problem. We're also not the first to complain about how hard it is to concentrate. Early Christian monks beat us to it. They had given up everything to focus on God, yet they still struggled to keep the demons of distraction at bay. But rather than surrender to the meandering of their minds, they developed powerful strategies to improve their attention and engagement. How to Focus is an inviting collection of their strikingly relatable insights and advice—frank, funny, sympathetic, and psychologically sophisticated.