Showing results by narrator "Mike Lenz" in All Categories

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Lives of Weeds explores the tangled history of weeds and their relationship to humans. Through eight interwoven stories, John Cardina offers a fresh perspective on how these tenacious plants came about, why they are both inevitable and essential, and how their ecological success is ensured by determined efforts to eradicate them. Linking botany, history, ecology, and evolutionary biology to the social dimensions of humanity's ancient struggle with feral flora, Cardina shows how weeds have shaped - and are shaped by - the way we live in the natural world.

Become a better leader by improving your emotional intelligence. Best-selling author Daniel Goleman first brought the concept of emotional intelligence (EI) to the forefront of business through his articles in Harvard Business Review, establishing EI as an indispensable trait for leaders. The Emotionally Intelligent Leader brings together three of Goleman's best-selling HBR articles.

The prospect of living to 200 years old isn’t science fiction anymore. A leader in the emerging field of longevity offers his perspective on what cutting-edge breakthroughs are on the horizon, as well as the practical steps we can take now to live healthily to 100 and beyond.

The Horrors of Fox Hollow Farm provides detailed insights from the original criminal investigation as well as the perspectives of the man who survived Herb's attempt on his life. This chilling book also features actual supernatural evidence - from EVPs and psychic confirmations to first-hand accounts of the disembodied hands and voices that regularly manifest on the estate.

Since its initial publication, The Business of Venture Capital has been hailed as the definitive, most comprehensive book on the subject. Now in its third edition, this market-leading guide explains the multiple facets of the business of venture capital, from raising venture funds, to structuring investments, to generating consistent returns, to evaluating exit strategies.

It’s exhausting to live with your mind racing around from one dreadful possibility to the next, even when you know logically that a lot of these thoughts are unrealistic or at least unlikely. Logic quite often has nothing to do with it. It’s thinking that has got you into this mess, and more unhelpful thinking is simply not the answer. Unfortunately, it can be hard to stop once you get yourself into the spiral of overthinking. Your thoughts can get ahead of you, blocking you from your own mind and distracting you from what really matters.

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses.

We're building more products today than ever before, but most of them fail—not because we can't complete what we want to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. In this book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey from initial vision to a business model that works.

A noted space expert explains the current revolution in spaceflight, where it leads, and why we need it. Astronautical engineer Robert Zubrin spells out the potential of these new developments in an engrossing narrative that is visionary yet grounded by a deep understanding of the practical challenges. Fueled by the combined expertise of the old aerospace industry and the talents of Silicon Valley entrepreneurs, spaceflight is becoming cheaper.

Predating written language and marching on through human history, the desire for ever-better timekeeping has spurred technological innovation and sparked theories that radically reshaped our understanding of the universe and our place in it. Chad Orzel, a physicist and bestselling author, continues his tradition of demystifying thorny scientific concepts by using the clocks and calendars central to our everyday activities as a jumping-off point to explore the science underlying the ways we keep track of our time.

Most companies developing software employ something they call "Agile." But there's widespread misunderstanding of what Agile is and how to use it. If you want to improve your software development team's agility, this comprehensive guidebook's clear, concrete, and detailed guidance explains what to do and why, and when to make trade-offs.

From ADHD and dyslexia to autism, the number of diagnosis categories listed by the American Psychiatric Association has tripled in the last fifty years. With so many affected, it is time to revisit our perceptions of people with disabilities. Psychologist and educator Thomas Armstrong illuminates a new understanding of neuropsychological disorders. He argues that if they are a part of the natural diversity of the human brain, they cannot simply be defined as illnesses. Armstrong explores the evolutionary advantages, special skills, and other positive dimensions of these conditions.

Gavin Ortlund draws from both his scholarly work in church history and his personal experience in ecumenical engagement to offer a powerful defense of the Protestant tradition. Retrieving classical Protestant texts and arguments, he exposes how many of the contemporary objections leveled against Protestants are rooted in caricature. Ultimately, he shows that historic Protestantism offers the best pathway to catholicity and historical rootedness for Christians today.

Filled with stories of those who have walked the path of deconstruction without losing their faith, Invisible Jesus: A Book about Leaving the Church and Looking for Christ by Scot McKnight with Tommy Phillips is a prophetic call to discern if the faith we practice and the church we belong to is representative of the Jesus we follow.

How well does your organization respond to changing market conditions, customer needs, and emerging technologies when building software-based products? This practical guide presents Lean and Agile principles and patterns to help you move fast at scale - and demonstrates why and how to apply these methodologies throughout your organization. Through case studies, you'll learn how successful enterprises have rethought everything from governance and financial management to systems architecture and organizational culture in the pursuit of radically improved performance.

Harry Potter didn't die. The seventh and final book is out, but fans still fiercely debate the many controversial issues left unresolved. Now, the experts at MuggleNet.com argue passionately about what really happened and what should have happened.

Emotional intelligence is now embedded in our public discourse: an idea so pervasive and important in our work, culture, politics and society. Daniel Goleman's bestselling book Emotional Intelligence was the first to coin this idea and bring it to a mass audience. Now, more than a quarter of a century after it was first published, he and Rutgers professor of psychology Cary Cherniss take a fresh look at how emotional intelligence has evolved over the past few decades, reframing its importance in this definitive book.

Bird migration remains perhaps the most singularly compelling natural phenomenon in the world and the past two decades have seen an explosion in our understanding of the almost unfathomable feats of endurance and complexity involved in bird migration – yet the science that informs these majestic journeys is still in its infancy. Pulitzer Prize-shortlisted writer-ornithologist Scott Weidensaul is at the forefront of this research, and A World on the Wing sees him track some of the most remarkable flights undertaken by birds.

With contributions by Paula Morgan-Johnson, Paula Sacks, Caroline R. Baltzer, James Hickey, Andrea Cole, Jan Bloom, and Deirdre Fay, Attachment Disturbances in Adults is a landmark resource for (1) understanding attachment, its development, and the most clinically relevant findings from attachment research, and (2) using this understanding to inform systematic, comprehensive, and clinically effective and efficient treatment of attachment disturbances in adults.