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In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more. Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us.

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.

How do some people avoid the slowing down, deteriorating, and weakening that plagues many of their peers decades earlier? Are they just lucky? Or do they know something the rest of us don’t? Is it possible to grow older without getting sicker? What if you could look and feel 50 through your 80s and 90s? Founder of the Institute for Aging Research at the Albert Einstein College of Medicine and one of the leading pioneers of longevity research, Dr. Nir Barzilai’s life’s work is tackling the challenges of aging to delay and prevent the onset of all age-related diseases.

Découvrez les secrets de création de produits à succès dans le best-seller mondial "Hooked : comment créer un produit ou un service qui ancre des habitudes" de Nir Eyal. Selon une étude universitaire, les gens consultent leur téléphone 34 fois par jour. Mais d'après les spécialistes du secteur, on approcherait plutôt le chiffre sidérant de 150 consultations quotidiennes. Incroyable, direz-vous ? Nous sommes tous accros ! Comment les entreprises florissantes créent des produits addictifs ?

Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal.

It's late 1938. Thomas Heiselberg has built a career in Berlin as a market researcher for an American advertising company. In Leningrad, 22-year-old Sasha Weissberg has grown up eavesdropping on the intellectual conversations in her parents' literary salon. They each have grand plans for their lives. Neither of them thinks about politics too much, but after catastrophe strikes they will have no choice.

In David Ben-Gurion and the Foundation of Israeli Democracy, Nir Kedar offers a poignant study of the primary national founder of the State of Israel and the first prime minister of Israel. Kedar provides an explication of the making of Israeli democracy in terms of its institutional-legal structures and social-cultural underpinnings. David Ben-Gurion and the Foundation of Israeli Democracy connects the formal structures of democracy to the fundamental principles that they were constructed to serve—human freedom and dignity.

A PMO creates value when, and only when, it enables educated, fact-based decisions regarding resource allocation across projects, programs, and portfolios. If, subsequent to one year of inception, the PMO cannot provide an up-to-date, accurate view of resource allocation, then it has failed in the single most important role that a PMO has in the organization.

It may surprise you to learn that there are over seven million horses in America - even more than when they were the only means of transportation - and nearly two million horse owners. Acclaimed journalist and avid equestrian Sarah Maslin Nir is one of them; she began riding horses when she was just two years old and hasn’t stopped since. Horse Crazy is a fascinating, funny, and moving love letter to these graceful animals and the people who - like her - are obsessed with them.

Can you imagine what you would do if you ran out of chocolate? Pete is a practical dragon and he goes out on a quest. Everyone wants to be happy. Pete soars quickly up and away on his search for chocolate; his adventures take him to unexpected twists and turns. Will it end happily? Will Pete succeed?

We are in the 4th industrial revolution; companies need to figure out how to survive. In this exciting revolution, machine intelligence has had a more unprecedented impact on business than the internet, and it's the only path to corporate survival in the future... Leaders don't have to be scientists to unlock the power of AI technology that is already radically altering the industrial landscape. If you're ready to meet the challenges of this new revolution, this essential guide will help you take your business to the next level.

Welcome to “Prosthetic Gods,” the podcast where bioethicist James Hughes and philosopher Nir Eisikovits engage in spirited debates on the ethics and politics of emerging technologies. Hughes, a pro-technology transhumanist, and Eisikovits, with his Luddite stance, explore topics from brain-computer interfaces to artificial intelligence. Tune in and explore the promise and perils of technological advancements with us!

In The Creator Mindset, Bashan shows you how to use creativity as a decision-making tool and do so every bit as confidently as you use spreadsheets and data analysis.

Cheryl loves horses. She’s been studying thoroughbreds at her family’s horse racing stables since she was old enough to ride on the shoulders of her father, a famous horse trainer. Cheryl wants to be a jockey. One problem—she is a girl, and there has never been a Black female jockey in history! Jetolara is a young thoroughbred finding his place in the herd. When Cheryl literally falls onto his back, and Jeto sprints off across the pasture, Cheryl discovers that she doesn’t just want to be a jockey, she is a jockey—and she and Jeto were born to race.

Noch nie war die Welt so voller Ablenkungen: Kollegen, Lärm, Tweets und E-Mails sind einige der häufigsten externen Konzentrationskiller im Alltag. Schlimmer ist nur noch der selbstverschuldete Dauergebrauch von Tabletts oder Smartphones, der sein übriges dazu beiträgt, dass wir uns kaum noch längere Zeit auf etwas konzentrieren können. In seinem neuen Hörbuch "Die Kunst, sich nicht ablenken" zu lassen zeigt der Bestsellerautor Nir Eyal, wie Ablenkung in unseren Köpfen entsteht - und wie man ihr widerstehen kann.

The ongoing challenges of creating the magical bond between team members in small and big endeavors can be elusive. What more, in the last few decades it has become increasingly challenging, since we have been moving from emphasis on social skills and communities to technical and managerial skills, as a result the lore concerning the magic of teams has been lost. Leadership: Building Highly Effective Teams, provides you with the much needed practical advice on how to create an effective collaborative team environment.

This compelling memoir takes listeners through the eyes of a child surviving World War II in Nazi-occupied Poland. As a nine-year-old, the author witnessed his father being herded into a truck - never to be seen again. He, his mother, and sister fled to Warsaw to live in disguise as Catholics under the noses of the Nazi SS, constantly fearful of discovery and persecution. A sobering reminder of the personal toll of the Holocaust on Jews during World War II, this book is a harrowing portrait of one child’s loss of innocence.

We think that we fail in decisions because of our own faults. In Business Decisions: D - Side Practical Decision Making Business Guide, we see this is not the case. Many recent popular science books have gleefully shown how irrational we are in making decisions. However, that is not the main reason why we fail in our decisions. The real challenge is our failure to grasp the complexity in most everyday life problems.

Wie kommt es, dass manche Produkte sofort von jedem erkannt werden und andere völlig floppen? Und wie ist es möglich, dass manche Apps, Onlineshops oder ähnliche Internetprodukte innerhalb kürzester Zeit so erfolgreich werden, dass sie aus dem Alltag der meisten Menschen gar nicht mehr wegzudenken sind? Für jeden, der ein Produkt auf den Markt bringen möchte, das im Alltag nicht mehr wegzudenken ist - wie Essen, Fernsehen oder Zähneputzen - hat Nir Eyal diesen Ratgeber verfasst. Anschaulich erklärt er, worauf es bei der Produktentwicklung ankommt, ergänzt durch erläuternde Praxisbeispiele.

Proven professional advice for the Agile Scrum: The Agile Product Owner Updated and Advanced Edition Launching Agile and SCRUM - the product owner as a change agent Trust as a key differentiator in project and portfolio success