Showing titles in Engineering

As the data economy grows in power, Carissa Véliz exposes how our privacy is eroded by big tech and governments, why that matters and what we can do about it. The moment you check your phone in the morning you are giving away your data. Before you've even switched off your alarm, a whole host of organisations have been alerted to when you woke up, where you slept and with whom. As you check the weather, scroll through your 'suggested friends' on Facebook, you continually compromise your privacy.

Anytime, Anywhere, Anyhow. Whether it’s war, natural disaster, or humanitarian emergency, for over fifty years the RAF’s Hercules force was the first in and last out of any crisis faced by the UK government around the globe. Former RAF Hercules Captain Scott Bateman opens the cockpit to give an action-packed insider’s account of what it’s like to fly this legendary flying machine in peace and war, and at home and abroad, paying tribute to the remarkable men and women who operated this much-loved aircraft, and to those comrades in arms who, in doing so, made the ultimate sacrifice.

What should I wear? More than ever, we are told it should be something new. Today, the clothing industry churns out 80 billion garments a year and employs every sixth person on Earth. Historically, the apparel trade has exploited labour, the environment and intellectual property. Best-selling journalist Dana Thomas has travelled the globe to discover the visionary designers and companies who are reclaiming traditional craft and launching cutting-edge sustainable technologies to produce better fashion.

Machines That Think explores how artificial intelligence helps us understand human intelligence, machines that compose music and write stories - and asks if AI is really a threat. Sometime in the future, the intelligence of machines will exceed that of human brain power. So are we on the edge of an AI-pocalypse, with superintelligent devices superseding humanity, as predicted by Stephen Hawking? Or will this herald a kind of utopia, with machines doing a far better job at complex tasks than us?

On January 25, 1917, HMS Laurentic struck two German mines off the coast of Ireland and sank. The ship was carrying 44 tons of gold bullion to the still-neutral United States via Canada in order to finance the war effort for Britain and its allies. Britain desperately needed that sunken treasure, but any salvage had to be secret, since the British government dared not alert the Germans to the presence of the gold. Lieutenant Commander Guybon Damant was the most qualified officer to head the risky mission.

With the death of Steve Jobs in 2011, Jony Ive has become the most important person at Apple. Some would argue he always was. Steve Jobs discovered Ive in 1997, when he found the scruffy British designer toiling away in a studio surrounded by hundreds of sketches and prototypes. Jobs instantly realised he had found a talent who could reverse Apple's decline, and become his 'spiritual partner'. Their collaboration produced iconic products including the iMac, iPod, iPad and iPhone - designs that overturned entire industries and created the world's most powerful brand.

How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford's outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography. The real Henry Ford was a tangle of contradictions. He set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism.

If you want to start making more money as a painter and decorator, improving your sales and marketing is the key. If you don’t take your sales and marketing seriously, you are leaving thousands of dollars per year on the table. Creating advertisements, crafting proposals, and selling your services at the highest level is the fastest way to increase your profits. This book will guide you through everything you need to know about sales and marketing for your decorating business.

In this classic text, Taiichi Ohno—inventor of the Toyota Production System and Lean manufacturing—shares the genius that sets him apart as one of the most disciplined and creative thinkers of our time. Combining his candid insights with a rigorous analysis of Toyota's attempts at Lean production, Ohno's book explains how Lean principles can improve any production endeavor.

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious - even liberating - audiobook, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints.

Riding the rails, Ted Conover tasted the life of a tramp with companions like Pistol Pete, BB, and Sheba Sheila Sheils. From them he learned survival skills - how to "read" a freight train, scavenge for food and clothing, avoid the railroad "bulls." He was initiated into the customs of their unique, shadowy society - men and women bound together by a mutual bond of failure, camaraderie, and distrust.

In the spring of 2010 the world watched for weeks as more than 200 million gallons of crude oil billowed from a hole three miles deep in the Gulf of Mexico. Warnings of various and imminent environmental consequences dominated the news. Deepwater drilling - largely ignored or misunderstood to that point - exploded in the American consciousness in the worst way possible. Fire on the Horizon, written by veteran oil rig captain John Konrad and longtime Washington Post journalist Tom Shroder, recounts in vivid detail the life of the rig itself, from its construction to its improbable journey in the year 2000 to its end.

In this indispensable follow up to his acclaimed The End of the Line: How Overfishing Is Changing the World, Charles Clover chronicles how determined individuals are proving that the crisis in our oceans can be reversed, with benefits for both local communities and entire ecosystems. Rewilding the Sea celebrates what happens when we step aside and let nature repair the damage: whether it is the overfishing of bluefin tuna across the Atlantic, the destruction of coral gardens by dredgers in Lyme Bay or the restoration of oysters on the East Coast of America.

Computers have changed since 1981, when Tracy Kidder memorably recorded the drama, comedy, and excitement of one company's efforts to bring a new microcomputer to market. What has not changed is the feverish pace of the high-tech industry, the go-for-broke approach to business that has caused so many computer companies to win big (or go belly up), and the cult of pursuing mind-bending technological innovations.

Run a Google search for “black girls” - what will you find? “Big Booty” and other sexually explicit terms are likely to come up as top search terms. But, if you type in “white girls”, the results are radically different. The suggested porn sites and un-moderated discussions about “why black women are so sassy” or “why black women are so angry” presents a disturbing portrait of black womanhood in modern society. In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities.

Developing video games—hero's journey or fool's errand? The creative and technical logistics that go into building today's hottest games can be more harrowing and complex than the games themselves, often seeming like an endless maze or a bottomless abyss. In Blood, Sweat, and Pixels, Jason Schreier takes listeners on a fascinating odyssey behind the scenes of video game development, where the creator may be a team of 600 overworked underdogs or a solitary geek genius.

Make better decisions with this easy deconstructed guide to data analytics. Want to add data analytics to your skill stack? Having trouble finding where to start? Cell-by-cell, bit-by-bit, this audiobook teaches you the vocabulary, tools, and basic algorithms to think like a data scientist. Like putting together a complex Lego set, each section connects and adds individual blocks of knowledge to build your data literacy. This linear structure to unpacking data analytics takes you from zero to confidently analyzing and discussing data problems.

Economists insist that recovery is at hand, yet unemployment remains high, real estate values continue to sink, and governments stagger under record deficits. The End of Growth proposes a startling diagnosis: humanity has reached a fundamental turning point in its economic history. The expansionary trajectory of industrial civilization is colliding with non-negotiable natural limits.

She was 17 years old on a Christmas Eve flight 40 years ago to join her father for Christmas when the unimaginable happened. The Lockheed L-188A Electra, on the way from Lima to Pucallpa, flew directly into a thunderstorm. A strike of lightning left the plane incinerated and Juliane Diller (Koepcke) still strapped to her plane seat falling through the night air two miles above the Earth. Her survival is unexplainable and considered a modern-day miracle. Her mother was among the 91 dead and Juliane the sole survivor.

Fact: 60% of Americans are unprepared for natural disasters—don’t be part of that statistic. Explore the art of water survival and self-reliance in an unpredictable world! In a world where unpredictability is constant, the importance of water becomes clear. We can live weeks without food, but only days without water—it’s vital for survival. Imagine a sudden power outage during a storm or an unexpected disaster striking your community. In these moments, one of your most critical lifelines is safe, clean water.