Showing results by publisher "Author's Republic" in Insurance

Multimillion-dollar companies around the world are losing millions, and they don’t even know it. In the past, non-financial risk (safety) has been approached from a sociological and psychological perspective. Risk Dollarisation presents the financial approach to non-financial risk. This is a quantitative, factual,and measurable account of your business' damage costs.

Follow along with fictional insurance agency owner Jim Wakefield as he fights to keep his struggling small business afloat. Slowly and surely, he discovers not only how to find more customers, but also how to retain them for the long-term through loyalty-generating marketing initiatives. During his year of eventual marketing mastery, Jim and his team bond closely as they overcome significant odds to reach a point of growth and sustainability.