Showing results by publisher "Penguin Audio" in E-Commerce

For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

Ten years ago the idea of getting into a stranger's car or walking into a stranger's home would have seemed bizarre and dangerous, but today it's as common as ordering a book online. Uber and Airbnb are household names: redefining neighbourhoods, challenging the way governments regulate business and changing the way we travel. In the spirit of iconic Silicon Valley renegades like Steve Jobs and Bill Gates, a new generation of entrepreneurs is sparking yet another cultural upheaval through technology.

While most books and press focus on the more sensational moments of creation and conclusion, The Messy Middle argues that the real key to success is how you navigate the ups and downs after initial investment is secured. It will give you all the insights you need to build and optimise your team, improve your product and develop your own capacity to lead. Building on seven years of meticulous research with entrepreneurs, small agencies, start-ups and billion-dollar companies, Scott Belsky offers indispensable lessons on how to endure and thrive in the long term.

Nat Eliason had six months to make as much money as possible before his first child was born. So, he turned to where countless others did in 2021: crypto. Within a year, he'd made millions writing code holding hundreds of millions of dollars of other people's money. He'd been hacked. He'd sold a picture of a monkey for two hundred grand. He'd become an influencer, speaking at conferences, and writing a weekly newsletter to tens of thousands of fans. Best of all, Nat had amassed a small fortune. But how much of this money was even real?

In Lost and Founder Rand Fishkin reveals the mostly awful, sometimes awesome truth about startup culture with the transparency and humour that his hundreds of thousands of blog readers have come to love. Fishkin's hard-won lessons are applicable to any kind of business environment and this audiobook can help solve your problems, and make you feel less alone for having them.

How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.

Computer engineers use 'chaos monkey' software to wreak havoc and test system robustness. Similarly, tech entrepreneurs like Antonio García Martínez are society's chaos monkeys - their innovations disrupt every aspect of our lives, from transportation (Uber) and holidays (Airbnb) to television (Netflix) and dating (Tinder) - all in search of the perfect business miracle. Describing himself as 'high strung, fast talking, and wired on a combination of caffeine, fear, and greed at all times', García Martínez left Wall Street to make his fortune in Silicon Valley.

The founder and executive chairman of the World Economic Forum on how the impending technological revolution will change our lives. We are on the brink of the Fourth Industrial Revolution. And this one will be unlike any other in human history. Characterized by new technologies fusing the physical, digital and biological worlds, the Fourth Industrial Revolution will impact all disciplines, economies and industries - and it will do so at an unprecedented rate.

Today's consumers prefer the advantages of access over the hassles of ownership. It's not just Internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model. Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out - from your accounting to your entire IT architecture.

The definitive audiobook on how the technology behind bitcoin and cryptocurrency is changing the world - majorly expanded with new material on cryptoassets, icos, smart contracts, digital identity and more. Blockchain is the ingeniously simple technology behind Bitcoin. But it is much more than that. It is a public ledger to which everyone has access but which no single person controls. It enables companies and individuals to collaborate with an unprecedented degree of trust and transparency. It is cryptographically secure but fundamentally open. And soon it will be everywhere.

We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's best seller Purple Cow taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth and the only real way to get word of mouth is to create something remarkable. Free Prize Inside, the sequel to Purple Cow, explains how to do just that. It's jammed with practical ideas you can use now to make your product or service remarkable, so that it will virtually sell itself.

Herman Narula argues that it is all of these things. His vision of the metaverse, deeply rooted in history and psychology, looks to the Egyptians, whose conception of death inspired them to build the pyramids, to modern-day sports fans whose fantasy leagues are as competitive as the real thing, and finds that humanity has always sought to supplement our day-to-day lives with a rich diversity of alternative immersive experiences.

From the moment we wake up and unlock our phones, we're producing data. We offer up our unique fingerprint to the online world, scan our route to work, listen to a guided meditation or favourite playlist, slide money around, share documents and update our social media accounts. We reach for our phones up to 200 times a day, not knowing which companies are storing, using, selling and manipulating our data.

If you’re anything like journalist Stephanie McNeal—aka, a millennial woman—you spend hours every day indulging in Instagram’s infinite scroll. The influencers on the platform aren’t just providing eye candy; these tastemakers impact how we cook, consume, parent, decorate, think, and live. But what exactly is going on behind the curtain of the perfectly curated Instagram grids we obsess over the most? Through intimate, funny, and vulnerable reporting, McNeal takes us through the looking glass and into the secretive real world of three major influencers.

The rules of entertainment have changed. Last year the vlogger PewDiePie made more money from his YouTube videos than high-profile movie stars such as Meryl Streep, Cameron Diaz and Anne Hathaway. And no one knows more about how it works than Robert Kyncl, chief business officer at YouTube. YouTube is the first truly global media platform, reaching 87 percent of all online adults in the UK.

By now you’ve heard the buzz about Decentralized Autonomous Organizations (DAOs), and how they are going to redefine how we work and earn. But when you peel away the hype and tech jargon, what are they really? In How to DAO, industry veterans Kevin Owocki and Puncar take you on an illuminating journey into the world of groundbreaking change, exploring the principles of decentralized finance, and teaching the brass tacks of setting up and managing your own DAO, from smart contracts to governance and innovation.