Showing results by publisher "Brilliance Audio" in Money & Finance

From the mid-90s to the present, ING Direct grew from a mere concept to an ocean-spanning global enterprise, now managing over $75 billion in assets and with over 7 million customers, earning unprecedented levels of consumer trust and affinity. The Orange Code is a story about conventional wisdom, and how to win by ignoring it completely.

As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas.

We've all heard that the American Dream is vanishing, and that the cause is rising income inequality. The rich are getting richer by rigging the system in their favor, leaving the rest of us to struggle just to keep our heads above water. To save the American Dream, we're told that we need to fight inequality through tax hikes, wealth redistribution schemes, and a far higher minimum wage.

You always knew digital was going to change things, but you didn’t realize how close to home it would hit. In every industry, digital competitors are taking advantage of new platforms, tools, and relationships to undercut rivals, get closer to customers, and disrupt the usual ways of doing business. The only way to compete is to evolve. James McQuivey of Forrester Research has been teaching people how to do this for more than a decade. He’s gone into the biggest companies, even in traditional industries like insurance and consumer packaged goods, and changed the way they think about innovation.

After conducting an intensive study of happy retirees to learn the financial practices they hold in common, Moss discovered that it doesn't take financial genius, millions of dollars, or sophisticated investment skills to ensure a safe, solid retirement. All it takes is five best practices.

Why is it that so many efforts by liberals to lift the Black underclass not only fail, but often harm the intended beneficiaries? In Please Stop Helping Us, Jason L. Riley examines how well-intentioned welfare programs are in fact holding Black Americans back. Minimum-wage laws may lift earnings for people who are already employed, but they price a disproportionate number of Blacks out of the labor force. Affirmative action in higher education is intended to address past discrimination, but the result is fewer Black college graduates than would otherwise exist.

The urgent truth about the privatization of America’s national security that exposes where this industry came from, how it operates, where it's heading—and why we should be concerned. Thirty years ago there were no private military and security companies (PMSCs); there were only mercenaries. Now the PMSCs are a bona-fide industry, an indispensable part of American foreign and military policy.

Throughout his long career as an economic forecaster, Harry Dent has relied on a not-so-secret weapon: demographics. Studying the predictable things people do as they age is the ultimate tool for understanding trends. Dent shows that if you take the time to understand demographic data, using it to your advantage isn’t all that difficult. By following his suggestions, listeners will be able to find the upside to the downturn and learn how to survive and prosper during the most challenging years ahead.

Game Plan is the first "how-to" investment handbook of its type. It will explain the emerging risks and provide a complete game plan of response for investors at all levels. Freeman will explain that there is no "one size fits all" solution as events are happening quickly and the challenges can morph suddenly. Just as a football team must plan for a variety of offensive strategies and attacks, investors must be prepared to strategically adjust. This audiobook provides the game plan to respond and succeed.

Ideas about globalization have become so completely accepted that they are now embraced as the conventional. This book presents a very different position, based on a serious look at the history of globalization and a reader-friendly presentation of the economic data that dramatically refute the accepted truths advanced by so many commentators.

Few consumers are aware of the economic forces behind the production of meat, fish, eggs, and dairy. Yet omnivore and herbivore alike, the forces of meatonomics affect us in many ways. Most importantly, we've lost the ability to decide for ourselves what - and how much - to eat. Those decisions are made for us by animal food producers who control our buying choices with artificially-low prices, misleading messaging, and heavy control over legislation and regulation.

When you possess a confident outlook, you perform at your highest level. When you believe in yourself, the people you rely on, and something ultimately greater than yourself, you will be able to do what you once thought was impossible. Confidence is a function of lifestyle, driven by a guiding set of principles. Listen to this audiobook and discover what Tim learned from his grandmother Billye - concepts handed down from the masters of motivation.

Obroni and the Chocolate Factory is Steven's chaotic, fascinating, and bemusing journey to create a successful international business that aspired do a bit of good in the world. This book is at once a penetrating business memoir and a story about imagining globalism done right. Wallace's picaresque journey takes him to Ghana's residence for the head of state, to the Amsterdam offices of a secretive international cocoa conglomerate, and face-to-face with key figures in the sharp-elbowed world of global trade and geopolitics.

In Your New Money Mindset, Jim and Brad guide you through a Money Mindset Assessment, which will pinpoint what attitudes about money you should work on developing in order to achieve financial freedom. The goal is to cultivate a surplus mind-set that allows you to enjoy what you have and be openhearted toward others. Discover today how to create a healthy relationship with money.

Corporate social responsibility, sustainability, and acting ethically are all accepted business aims, but their meaning and implementation in a global context is far less clear-cut. Global Business Ethics cuts through the confusion to provide a coherent basis for ethical decision-making within the complications of the international business landscape.

Jimmy Adams was laid off from a hedge fund in early 2009. Wearied by eight years in the bond market and disillusioned by the financial services profession, he decides to get an "honest job" for a change. Before he knows what hit him, Jimmy finds himself waiting on tables of barflies at his local Waffle House.

In The Smartest Places on Earth, van Agtmael and Bakker present a truly hopeful and inspiring investigation into the emerging sources of a new era of competitiveness for America and Europe that are coming from unlikely places - those cities and areas once known as "rustbelts" that have, from an economic perspective, been written off.

This audiobook has a simple message for business leaders: your primary goal must be to serve and raise the poor. The poor need to enter the economic system to buy products, put money in banks, and move into the middle class. This is the only approach that can possibly save the American Dream. John Hope Bryant, successful self-made businessman and founder of the nonprofit Operation HOPE, says business and political leaders are ignoring the one force that could truly re-energize the stalled American economy: the poor.

The United States spends far more money on health care than any other country, and yet nearly 50 million Americans are uninsured at least part of the time each year. Health Care Reform Now! is written for anyone who cares enough about our health-care situation to consider serious alternatives to the current system.

Leland Faust unmasks Wall Street's unsavory tactics in powerful detail by giving listeners a high-level view of how the financial services industry misleads them, overcharges them, and exposes them to needless risk. He documents the financial industry's alluring come-ons, airbrushed risks, high-stakes gambling, half-truths, misleading statements, outlandish predictions, tricks to overcharge customers, bad deals, and outright fraud by the most prominent and renowned of Wall Street's players.