Showing titles in Writing & Publishing

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.

In their 2014 best seller, Write. Publish. Repeat, authors Platt and Truant told a generation of indies the path to self-publishing success. In this long-awaited follow-up, they'll tell you what they've learned since, plus all the fiction-specific stuff they didn't include the first time around.

The Scribe Method is the tested and proven process that will help you navigate the entire book-writing process from start to finish–the right way.

For the first time ever in print, Zoe York breaks down how she plans a series - something she has done 10 times over. Romance Your Brand is an adaptation of an intensive four-week course, now available to authors everywhere.

In the tradition of The Elements of Style comes Trish Hall's essential new work on writing well - a sparkling instructional guide to persuading (almost) anyone, on (nearly) anything. In charge of the Op-Ed page for the New York Times, Hall spent years immersed in argument, passion, and trendsetting ideas - but also in tangled sentences, migraine-inducing jargon, and dull-as-dishwater writing. Drawing on her vast experience editing, Hall presents the ultimate guide to writing persuasively for students, job applicants, and rookie authors looking to get published.

Learning how to write your first novel can be overwhelming. You have to master outlining, writing, revising, and so much more...and it can be scary if you've never done it before. While it seems daunting, writing your first novel is simple when you have someone experienced to help you through it. In this writer’s guide, prolific writer M.L. Ronn shares an easy step-by-step process of writing compelling fiction that he's perfected after writing over 40 books.

For everyone who's ever wanted to write a memoir but is having trouble starting, finishing, or is stuck somewhere in between. Here's the place to get the answers to your questions (and to the questions you didn't know to ask) in one concise volume.

Love horror? Want to write it? Write Horror: Good Enough to Wake the Dead is a writing guide like no other. Specialized to the genre, Write Horror includes examples from movies, literature, and film as well as practical examples. Escamilla includes writing exercises, charts, and introduces two new writing methodologies: The Basement Method and the Horror Pinch Theory. Once you listen to this audiobook, you’ll be ready to scare the world.

Do you want to make a living with your writing? Do you want to turn your words into multiple streams of income? I’m Joanna Penn and I left my corporate job a decade ago to become a full-time author entrepreneur. In this completely updated third edition, I’ll explain how I make a living with my writing and share tips from other writers on how you can do it too with practical, actionable advice that you can implement for yourself.

The Studies and Observations Group was a covert American military unit in Vietnam that specialized in clandestine cross-border operations in Laos and Cambodia. In September 1970, sixteen Green Berets and one-hundred-twenty Montagnard mercenaries departed on Operation Tailwind, the largest and deepest raid in SOG history.

The art of storytelling has been a fundamental part of human society since the beginning. It is how we share knowledge, teach our children, and pass on our culture. With a world more driven by technology and social media than ever before, it is necessary to know the best techniques to convey the unique story of your brand. This book takes the art of storytelling and breaks it down into an easy-to-follow process that any content writer can use to create engaging content. It will teach you how to sell a story that will resonate with your audience and take them on an emotional journey.

In this audiobook, Dave teaches how to analyze an audience and outline a novel so that it can appeal to a wide readership, giving it the potential to become a bestseller. The secrets found in his unconventional approach will help you understand why so many of his authors go on to prominence.

A guide should give clear directions and then get out of your way. In this unique collaboration that bridges two generations, best-selling author Dan Millman and his co-author (and daughter) Sierra Prasada help orient you as you make your own way through five universal stages of creativity: Dream, Draft, Develop, Refine, and Share.

P. D. James brings a lifetime of reading and writing crime fiction to bear on this personal history of the genre, from the birth of the detective story, through Wilkie Collins and Conan Doyle, to the golden age of crime and the rise of Agatha Christie, Dorothy L. Sayers, Ngaio Marsh, and Margery Allingham. There is a chapter on great American crime writers such as Raymond Chandler and Dashiel Hammett, and P. D. James also discusses many of her favourite detectives, from Sherlock Holmes to Kurt Wallander.

The Fleet Street Girls is the inspiring story of the female journalists who broke down barriers in the 1970s as women arrived on Fleet Street for the first time. Julie Welch was the first ever female football reporter. To achieve this role at the Observer, she had to battle the National Union of Journalists nearly calling a strike when she dared to write an article as a mere secretary; an entire room of men falling silent to listen to her give her first football report over the phone, before pronouncing it passable; and many other battles in-between.

One of the best writing teachers in the English language on how to structure your novel & how to build strong story people who will enrich your fiction.

Ernest Hemingway, Zadie Smith, Joan Didion, Franz Kafka, David Foster Wallace, and more. In Process, acclaimed journalist Sarah Stodola examines the creative methods of literature's most transformative figures. Each chapter contains a mini biography of one of the world's most lauded authors, focused solely on his or her writing process.

When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.

Learn How You Can Start Making Money By Publishing Books Today. Even if you're a complete novice, even if you're not a tech guru, and yes, even if you're an 80-year-old grandma. This book is your easy guide to learn how to write better and faster than ever by harnessing the power of ChatGPT.

Following the success of several recent inspirational and practical books for would-be writers, Poemcrazy is a perfect guide for everyone who ever wanted to write a poem but was afraid to try. Writing workshop leader Susan Wooldridge shows how to think, use one's senses, and practice exercises that will make poems more likely to happen.