Showing titles in History & Culture

La digitalización avanza inexorablemente. Aturdidos por el frenesí de la comunicación y la información, nos sentimos impotentes ante el tsunami de datos que despliega fuerzas destructivas y deformantes. Hoy la digitalización también afecta a la esfera política y provoca graves trastornos en el proceso democrático. Las campañas electorales son guerras de información que se libran con todos los medios técnicos y psicológicos imaginables.

For decades, IBM shaped the way the world did business. IBM products were in every large organization, and IBM corporate culture established a management style that was imitated by companies around the globe. It was “Big Blue”—an icon. And yet over the years, IBM has gone through both failure and success. The company almost went out of business in the early 1990s, then came back strong with new business strategies and an emphasis on artificial intelligence. In this authoritative history, James Cortada tells the story of one of the most influential American companies of the last century.

Transform your financial future with "How to Make Money Online with Microsoft Copilot AI." This ultimate guide harnesses the power of Microsoft's AI tools to help you generate passive income and thrive in the online business world.

Unlock the power of creativity and innovation with Arduino Programming for Beginners: The Ultimate Beginner's Guide to Coding and Circuitry by Rama Nolan—a book that will take you from zero to hero in the world of electronics! Whether you're dreaming of building your own robot, automating your home, or creating interactive gadgets that respond to your every command, this book is your all-in-one guide to making it happen.

Do you want to understand what big data is all about, but you don’t get all the hype? Are you intrigued by the idea of building a career around big data and data science, but you just don’t understand it? If so, this audiobook could be what you are looking for. If you know nothing about big data now, you will come away with a good overview of the subject and how it integrates into the other hot technologies of the day widely adopted by business, such as artificial intelligence, predictive analytics, and machine learning.

Tap into the power of effective user research—demonstrate your ability to utilize user-effective techniques and obtain meaningful results, land the UX job of your dreams! Are you currently aspiring to become a UX designer or preparing for a career change? Are you already working as a designer but lacking in research experience and therefore missing out on more successful project outcomes? Perhaps you are a product manager who is keen to solve your users’ pressing problems… or a startup founder wishing to ensure the success of your product.

Digital technology is wonderful, but it's making us miserable, say former tech executives Vivek Wadhwa and Alex Salkever. There's a reason Apple CEO Tim Cook told the Guardian he won't let his nephew on social networks. We've become a nation of tech addicts - although it's not entirely our fault, and it is possible to enjoy the benefits of technology while taking our happiness back from the bots. Wadhwa and Salkever describe the applied neuroscience techniques developers are using to make their products so insidiously habit-forming.

In Out of Touch, Professor of Psychology Michelle Drouin investigates what she calls our intimacy famine, exploring love, belongingness, and fulfillment and considering why relationships carried out on technological platforms may leave us starving for physical connection. Drouin puts it this way: when most of our interactions are through social media, we are taking tiny hits of dopamine rather than the huge shots of oxytocin that an intimate in-person relationship would provide.

É curioso que a história dos computadores e da internet, ferramentas tão presentes em nosso dia a dia, seja tão pouco conhecida pela maioria das pessoas. E talvez mais interessante ainda seja o fato de, diferentemente de outras tecnologias revolucionárias a sua época, como o telefone e a lâmpada, essas invenções que mudaram a forma como vivemos serem em grande parte fruto de trabalho colaborativo.

"An engrossing microcosm of the internet’s Wild West years" (Kirkus Reviews), award-winning journalist David Kushner tells the incredible battle between the founder of Match.com and the con man who swindled him out of the website Sex.com, resulting in an all-out war for control for what still powers the internet today: love and sex.

The Internet of Money by Andreas M. Antonopoulos contains 11 of his most inspiring and thought-provoking talks, including: Introduction to Bitcoin; Blockchain vs Bullshit; Fake News, Fake Money; Currency Wars; Bubble Boy and the Sewer Rat; Rocket Science and Ethereum's Killer App; and many more!

Dive into the world of AI and transform yourself from a conversational AI beginner to a pro with "ChatGPT for Beginners Made Easy". This is a non-technical guide tailored for those new to technology and looking to learn AI through practical application.

A worldwide race is on to perfect the next engine of economic growth, the advanced lithium-ion battery. It will power the electric car, relieve global warming, and catapult the winner into a new era of economic and political mastery. Can the United States win? Steve LeVine was granted unprecedented access to a secret federal laboratory outside Chicago, where a group of geniuses is trying to solve this next monumental task of physics. But these scientists - almost all foreign born - are not alone.

Eine Chinesin, die es wagt, ihren brasilianischen Freund nicht mehr länger nur in einer virussicheren, virtuellen Realität zu treffen. Ein junger Mann in Sri Lanka, der mittels autonomer Fahrzeuge Leben rettet. Ein Münchner Quantencomputerprofi, der die Welt mit KI-gesteuerten Waffen ins Chaos stürzen will... In KI 2041 haben sich der international bekannteste KI-Experte und ein führender Science-Fiction-Autor zusammengetan, um eine zwingende Frage zu beantworten: Wie wird künstliche Intelligenz unser Leben in zwanzig Jahren verändert haben?

When businesses try to "do AI", they place an abstract solution before problems and customers without fully considering whether it is wise, whether the hype is true, or how AI will impact their organization in the long term. Often absent is sound reasoning for why they should go down this path in the first place. Doing AI explores AI for what it actually is - and what it is not - and the problems it can truly solve.

Alone in a Spartan black cockpit, test pilot Mike Melvill rocketed toward space. He had 80 seconds to exceed the speed of sound and begin the climb to a target no civilian pilot had ever reached. He might not make it back alive. If he did he would make history as the world's first commercial astronaut. The spectacle defied reason, the result of a competition dreamed up by entrepreneur Peter Diamandis, whose vision for a new race to space required small teams to do what only the world's largest governments had done before.

The Internet and smartphone are just the latest in a 250-year-long cycle of disruption that has continuously changed the way we live, the way we work, and the way we interact. The coming Augmented Age, however, promises a level of disruption, behavioral shifts, and changes that are unparalleled. While consumers today are camping outside of an Apple store waiting to be one of the first to score a new Apple Watch or iPhone, the next generation of wearables will be able to predict if we're likely to have a heart attack and recommend a course of action.

New York Times, Wired, Atlantic Monthly, Discover bestselling author Steven Kotler has written extensively about those pivotal moments when science fiction became science fact...and fundamentally reshaped the world. Now he gathers the best of his best, updated and expanded upon, to guide listeners on a mind-bending tour of the far frontier, and how these advances are radically transforming our lives.

If you want to avoid getting hacked, having your information spread, and discover the world of ethical hacking then pay attention.... Two manuscripts in one audiobook: Cybersecurity: An Essential Guide to Computer and Cyber Security for Beginners, Including Ethical Hacking, Risk Assessment, Social Engineering, Attack and Defense Strategies, and Cyber-Warfare, Ethical Hacking: The Ultimate Beginner’s Guide to Using Penetration Testing to Audit and Improve the Cyber-Security of Computer Networks, Including Tips on Social Engineering.

What to Do When Machines Do Everything is a guidebook to succeeding in the next generation of the digital economy. When systems running on artificial intelligence can drive our cars, diagnose medical patients, and manage our finances more effectively than humans, it raises profound questions on the future of work and how companies compete.