Showing titles in History & Culture

Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in over 30 years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopaedia. So that's what this book is. An advice encyclopaedia. A mentor in a box. Build is full of personal stories, practical advice and fascinating insights into some of the most impactful products and people of the 20th century.

Professor Damon Centola is the world expert in the new science of networks. His ground-breaking research across areas as disparate as voting, health, technology and finance has highlighted powerful and highly effective new ways to ensure lasting change. In this book, Centola distils more than a decade of deep experience into a fascinating new theory that challenges previous assumptions that new ideas are either contagious or not.

Clarence L. "Kelly" Johnson led the design of such crucial aircraft as the P-38 and Constellation, but he will be more remembered for the U-2 and SR-71 spy planes. His extraordinary leadership of the Lockheed "Skunk Works" cemented his reputation as a legendary figure in American aerospace management.

Bloomberg tech journalist Mark Bergen delivers the definitive account on YouTube, detailing how it started, how it works and ultimately how it drives Google's success. It can be seen as the story of a technical marvel that has upended traditional media and created stars out of everyday people, or the story of the rise of a ruthless advertising conglomerate with little regard for its impact on the world beyond the bottom line—but in reality, it's the story of both.

In this brilliant, smart-thinking book about the power and influence of social media, Professor Sinan Aral shows how ‘hyper-socialisation’ has profoundly changed us. Why does fake news spread faster than the truth? Do products and ideas become popular because they are good or because they are rated highly online? How does influence actually work and what does it mean to be influential? Which strategies and tactics can help businesses survive and thrive in the New Social Age?

Like it or not, your every move is being watched and analyzed. Consumers' identities are being stolen, and a person's every step is being tracked and stored. What once might have been dismissed as paranoia is now a hard truth, and privacy is a luxury few can afford or understand. In this explosive yet practical book, Kevin Mitnick illustrates what is happening without your knowledge - and he teaches you "the art of invisibility".

Ignition! is the story of the search for a rocket propellant which could be trusted to take man into space. This search was a hazardous enterprise carried out by rival labs who worked against the known laws of nature, with no guarantee of success or safety. John Drury Clark writes with irreverent and eyewitness immediacy about the development of the explosive fuels strong enough to negate the relentless restraints of gravity. The resulting volume is as much a memoir as a work of history, sharing a behind-the-scenes view of an enterprise that eventually took men to the moon.

Embark on an enlightening journey through the annals of technological evolution with "The Digital Odyssey: Unveiling the Chronicles of Computing and Technology" by Byron-Scott Jones. This meticulously researched and engagingly written book traces humanity's relentless pursuit of innovation, from the earliest tools of prehistory to the cutting-edge technologies shaping our future.

This book predicts the decline of today's professions and describes the people and systems that will replace them. In an Internet society, according to Richard Susskind and Daniel Susskind, we will neither need nor want doctors, teachers, accountants, architects, the clergy, consultants, lawyers, and many others to work as they did in the 20th century.

Timepieces are one of humanity's most ingenious innovations. Their invention was more significant for human culture than the printing press, or even the wheel. They have travelled the world with us, from the depths of the oceans to the summit of Everest, and even to the Moon. They regulate our daily lives and have sculpted the social and economic development of society in surprising and dramatic ways.

With predictions of AI global market value reaching an unbelievable $190 billion by 2030, this is a 21st-century marvel you definitely do not want to miss out on. This two-part series will take you by the hand to explore and expand on everything that AI has to offer so that you can harness its limitless potential for your productivity and business needs. Take a lightspeed leap of leveraging the power of AI, from basics to innovative business solutions.

At some point in the 1980s we gave up on the future. Before then, we imagined wonderful days to come, free from disease, work and want, in television series like Star Trek or events such as the 1939 Futurama World Fair. When we look ahead now, we tell dystopian stories of environmental collapse, zombie plagues and the end of civilisation. If it is true that we have to imagine the future before we build it, then this is deeply worrying.

In A Hacker’s Mind, Bruce Schneier takes hacking out of the world of computing and uses it to analyze the systems that underpin our society: from tax laws to financial markets to politics. He reveals an array of powerful actors whose hacks bend our economic, political, and legal systems to their advantage, at the expense of everyone else.

El esperado nuevo libro de Yuval Noah Harari, uno de los pensadores más innovadores, interesantes y clarividentes de la actualidad, y autor de Sapiens, el fenómeno literario global que ha cautivado a millones de lectores. En Nexus, Harari contempla a la humanidad desde la amplia perspectiva de la historia para analizar cómo las redes de información han hecho y deshecho nuestro mundo. Durante los últimos 100.000 años, los sapiens hemos acumulado un enorme poder.

In A World Without Email, Cal Newport argues that this steady flow of distractions disrupts us from achieving any meaningful work, causes us undue stress and is costing businesses millions in the form of untapped potential. Newport shows us how to completely reimagine and redesign workflow and processes without the constant pings of emails distracting us.

Democratic Delusions explores the potential of our media and tech systems to be democratic and contribute to a just and transformative democracy. This is only possible, Natalie Fenton argues, by first situating our political systems and mediated worlds within global capitalism. By interrogating different media and their relationship to seven key elements of democracy—power, participation, freedom, equality, public good, trust, and hope—the book asks: What is the response of society when the ability of news media to speak truth to power has been restricted by corporate logic?

In this provocative, utterly original work of 'scientific fiction', Kai-Fu Lee, the former president of Google China and best-selling author of AI Superpowers, joins forces with celebrated novelist Chen Qiufan to imagine our world in 2041 and how it will be shaped by AI. In 10 gripping short stories, set 20 years in the future, they introduce listeners to an array of eye-opening 2041 settings.

In a culture fraught with misinformation, Mastering AI pierces through the thicket of exaggerated claims, explaining how we arrived at this moment and mapping the likely long-term impacts on business, economics, culture and society this potent technology will have. This book will serve as a guide to those dangers — as well as highlighting the technology's transformative potential — and will pinpoint concrete steps that should be taken to regulate generative AI.

A forthcoming Bodley Head publication brought to you by Penguin Random House, publishing in May 2025.

In the 1940s and '50s, a group of eccentric geniuses - led by John von Neumann - gathered at the newly created Institute for Advanced Study in Princeton, New Jersey. Their joint project was the realization of the theoretical universal machine, an idea that had been put forth by mathematician Alan Turing. This group of brilliant engineers worked in isolation, almost entirely independent from industry and the traditional academic community. But because they relied exclusively on government funding, the government wanted its share of the results....