Showing titles in Content Creation & Social Media

In today's digitally driven world, disaster is only a click away. A rogue tweet can bring down a business; an army of trolls can run a celebrity off-line; and virtual harassment might cause real psychological damage. Shame Nation is the first book to both explore the fascinating phenomenon of online shaming and offer practical guidance and inspiring advice on how to prevent and protect against cyber blunders and faceless bullies. Author and acclaimed Internet safety expert Sue Scheff unveils all sides of an issue that is only becoming more relevant day.

In Mumboss, Vicki Broadbent, founder of HonestMum.com, shares her #mumboss manifesto for surviving and thriving at work and at home. Vicki writes about everything from juggling work and family to regaining your confidence after having a baby and battling imposter syndrome. An award-winning blogger and vlogger, in this book Vicki shares how to turn your passions into a business that suits the modern mum's lifestyle - all you need is a table and a laptop.

You've heard the stories about the dark side of the internet—hackers, #gamergate, anonymous mobs attacking an unlucky victim, and revenge porn—but they remain just that: Stories. Surely these things would never happen to you. Zoe Quinn used to feel the same way. She is a video game developer whose ex-boyfriend published a crazed blog post cobbled together from private information, half-truths, and outright fictions, along with a rallying cry to the online hordes to go after her. They answered in the form of a so-called movement known as #gamergate.

Blogging is all about getting paid for writing about something you have a passion for. For those who enjoy writing, blogging is an ideal way to work for yourself on your own terms and at your own pace. This book reveals everything you need to know to be able to earn an income from your blog. You’ll be guided through the process of putting together a blog that will help you gain a loyal following, allowing you to earn a sustainable income from it. All you need to do is plug in the strategies which this book lays out and reap the rewards.

This audiobook teaches you how to build a brand through social media. By capitalizing on the marketing and branding genius of the past with the technical and practical know-how of the future, you will learn not only how to build, grow, and sustain a successful and unique brand, but more importantly, you’ll learn how to build a fan base, leverage influencers, and encourage interaction with and loyalty to your brand.

What is new about how teenagers communicate through services such as Facebook, Twitter, and Instagram? Do social media affect the quality of teens' lives? In this eye-opening book, youth culture and technology expert danah boyd uncovers some of the major myths regarding teens' use of social media. She explores tropes about identity, privacy, safety, danger, and bullying. Ultimately, boyd argues that society fails young people when paternalism and protectionism hinder teenagers' ability to become informed, thoughtful, and engaged citizens through their online interactions.

The End of Marketing revolutionizes the way brands, agencies, and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this audiobook will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators, and find out how to build smarter paid-strategies.

Although there’s never been a better time to get into podcasting, with all the contradicting and often false information scattered all over the internet, it’s no wonder why so many people struggle to find a starting point when there are so many conflicting views over the best equipment, what launch strategy should be used, even editing. It can even create the illusion that starting a podcast is a daunting, time-consuming process.

Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they...and how do you become one? Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today’s world in which YouTube, Instagram and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future

In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks - to an astonishing degree - mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media - and to make online content that impacts the world - you must start with the Social Organism.

Every entrepreneur has a story to tell, whether they’re running seven-figure startups or small personal brands. Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale. The Story Engine provides a clear, concise, and actionable strategy to reap the benefits of inbound marketing.

The secret to blogging success, all starts with the content you create, and how much value you provide to your readers. Blogging isn't just for sharing your thoughts with the world; it has become a leading platform for real business. Most people read blogs for selfish reasons or for just entertainment. Their loyalty largely depends on how much value or engagement you provide.

In this expanded edition of Let Go, best-selling author and successful online entrepreneur Pat Flynn explores what it means to let go of the things that keep us from the journeys we yearn to forge and the achievements we aspire to attain. With eight new chapters, Flynn shares with listeners the wisdom he’s learned during the years since he was let go from his architecture job during the height of the US economic downturn.

Even if you have tried advertising and it still feels as though you are talking to a wall, there are things that you can do starting right now that will give your brand or business the buzz that it needs. If you are starting to think that social media is not for you or your business, you might need to think again. And the reason for this rethink is in the math. A lot of people are taking their businesses online because the market is there.

The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue - one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right.

I have taken many students from feeling confused and doubtful to clear and confident. One of my students got working with me shortly after starting his podcast. Within his first six months, he had over 30,000 downloads! In Podcasting Marketing, you'll discover how to organically grow your subscribers in the thousands; how to use social media to grow your listeners on autopilot through positive ecosystems; 11 tricks to skyrocket engagement in your community; how to optimize your podcast for growth with analytics; and more.

In "La società della performance", Maura Gancitano e Andrea Colamedici proseguono la linea tracciata da Guy Debord con "La società dello spettacolo" e da Byung-Chul Han con "Psicopolitica", rivelando come la condizione dell'uomo contemporaneo sia strutturata per sostituire al mondo l'imitazione del mondo, all'espressione di sé l'esibizione di sé, alla narrazione lo storytelling, alla ricerca del senso della vita la ricerca di un livello sempre maggiore di benessere e visibilità.

The internet has transformed the ways we think and act, and by consequence, our politics. The most impactful recent political movements on the far left and right started with massive online collectives of teenagers. Strangely, both movements began on the same website: an anime imageboard called 4chan.org. It Came from Something Awful is the fascinating and bizarre story of 4chan and its profound effect on youth counterculture.

Do you want to create, publish and market your audiobooks? Are you ready to use podcasting to grow your author brand and reach more listeners with your books? Audiobooks are the fastest-growing segment in publishing with double-digit growth in markets across the world. Podcasting has gone mainstream with listeners consuming audio on mobile phones and in-car devices, as well as through smart speakers. Advancements in voice technology continue to expand possibilities for audio creation and marketing.

I don’t care whether you’ve never blogged before, you are just a beginner at blogging, or whether you are an advanced blogger, you’re going to learn something from this audiobook and you’re going to grow your blog with this audiobook as long as you follow the formula, and do not deviate from the formula! You’re going to learn it all here everything here! So, forget what you think you know about blogging, throw it all out the window, and just simply follow what this audiobook tells you to do.