Showing titles in Consumer Behavior & Market Research
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Happy Money
- The Science of Smarter Spending
- By: Elizabeth Dunn, Michael Norton
- Narrated by: B.J. Harrison
- Length: 5 hrs and 29 mins
- Unabridged
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Happy Money offers a tour of new research on the science of spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.
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Interesting perspective
- By rvegmen on 18-06-16
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Happy Money
- The Science of Smarter Spending
- Narrated by: B.J. Harrison
- Length: 5 hrs and 29 mins
- Release date: 21-10-13
- Language: English
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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
- By: Eric Siegel
- Narrated by: Steven Menasche
- Length: 11 hrs and 6 mins
- Unabridged
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An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.
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Marketing vehicle for the author
- By Mat Brunt on 09-02-18
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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
- Narrated by: Steven Menasche
- Length: 11 hrs and 6 mins
- Release date: 11-05-17
- Language: English
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Invisible Influence
- The Hidden Forces That Shape Behavior
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 58 mins
- Unabridged
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If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.
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Invisible Influence
- The Hidden Forces That Shape Behavior
- Narrated by: Keith Nobbs
- Length: 6 hrs and 58 mins
- Release date: 14-06-16
- Language: English
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Advanced Growth and Product Strategies for Technical B2B SaaS Founders and Execs
- Practical Insights to Drive Revenue with Strategy, Psychology, and Tactics
- By: Richmond Wong
- Narrated by: Richmond Wong
- Length: 6 hrs and 38 mins
- Unabridged
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The real-world, battle-tested concepts in this book focus heavily on influencing your buyer’s psyche (i.e. their “operating system”) so that you enjoy: Faster conversion of prospects.
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Advanced Growth and Product Strategies for Technical B2B SaaS Founders and Execs
- Practical Insights to Drive Revenue with Strategy, Psychology, and Tactics
- Narrated by: Richmond Wong
- Length: 6 hrs and 38 mins
- Release date: 03-07-24
- Language: English
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Ridiculously Easy to Do Business With
- A Practical Guide to Giving Customers What They Want--When and How They Want It
- By: David Avrin
- Narrated by: David Avrin
- Length: 3 hrs and 38 mins
- Unabridged
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To future-proof your business, you need to do more than merely offer high-quality and great service. You need to become Ridiculously Easy to Do Business With. This practical guide offers over two dozen categories of policies and behaviors that cause "friction" (frustration) for your customers and clients. If left unaddressed, you will undoubtedly see a steady exodus of customers as they seek more accommodating and aligned alternatives. Customers will leave you for competitors if you give them a reason to.
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Ridiculously Easy to Do Business With
- A Practical Guide to Giving Customers What They Want--When and How They Want It
- Narrated by: David Avrin
- Length: 3 hrs and 38 mins
- Release date: 17-09-24
- Language: English
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Flawless
- Lessons in Looks and Culture from the K-Beauty Capital
- By: Elise Hu
- Narrated by: Elise Hu
- Length: 8 hrs and 21 mins
- Unabridged
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K-beauty has captured imaginations worldwide by promising a kind of mesmerizing perfection. Its skincare and makeup products—creams packaged to look like milkshakes or pandas, and snail mucus face masks, to name a few—work together to fascinate us, champion consumerism, and invite us to indulge. In the four years Elise spent in Seoul as NPR’s bureau chief, the global K-beauty industry quadrupled. Today it's worth $10 billion and is only getting bigger as it rides the Hallyu wave around the globe.
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The Psychology of Advertising
- 3rd Edition
- By: Wolfgang Stroebe, Bob M. Fennis
- Narrated by: Nigel Patterson
- Length: 19 hrs and 40 mins
- Unabridged
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The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.
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The Psychology of Advertising
- 3rd Edition
- Narrated by: Nigel Patterson
- Length: 19 hrs and 40 mins
- Release date: 03-08-21
- Language: English
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Phishing for Phools
- The Economics of Manipulation and Deception
- By: George A. Akerlof, Robert J. Shiller
- Narrated by: Bronson Pinchot
- Length: 7 hrs and 11 mins
- Unabridged
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Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us. As long as there is profit to be made, sellers will systematically exploit our psychological weaknesses and our ignorance through manipulation and deception.
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1 good insight, a long and dull list of examples.
- By VALANTIN on 08-04-16
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Phishing for Phools
- The Economics of Manipulation and Deception
- Narrated by: Bronson Pinchot
- Length: 7 hrs and 11 mins
- Release date: 09-02-16
- Language: English
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100 Proven Ways to Acquire and Keep Clients for Life
- The Path to Permanent Business Success
- By: C. Richard Weylman, Bob Burg - foreword by, Milton Pedraza - afterword by
- Narrated by: Steve Menasche
- Length: 4 hrs and 44 mins
- Unabridged
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Elevate your client's experience and win more business. This is the first book to detail how professionals can acquire more clients and establish their lasting loyalty through the experience they provide. Many books are written on acquisition strategies, better customer service, or an elevated experience. But none gives the listener the step-by-step tactical strategies to make both acquisition and loyalty happen in concert like this book does.
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100 Proven Ways to Acquire and Keep Clients for Life
- The Path to Permanent Business Success
- Narrated by: Steve Menasche
- Length: 4 hrs and 44 mins
- Release date: 07-05-24
- Language: English
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The Tanning of America
- How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
- By: Steve Stoute, Mim Eichler Rivas
- Narrated by: Kerry Washington
- Length: 11 hrs and 59 mins
- Unabridged
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The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".
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Knowledge is power!
- By Anonymous User on 08-06-22
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The Tanning of America
- How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
- Narrated by: Kerry Washington
- Length: 11 hrs and 59 mins
- Release date: 03-04-14
- Language: English
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Affluenza
- How Over-Consumption Is Killing Us - And How We Can Fight Back
- By: John de Graaf, David Wann, Thomas H. Naylor
- Narrated by: Joe Barrett
- Length: 9 hrs and 5 mins
- Unabridged
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The 2008 economic collapse proved how resilient and dangerous affluenza can be. Now in its third edition, this audiobook can safely be called prophetic in showing how problems ranging from loneliness, endless working hours, and family conflict to rising debt, environmental pollution, and rampant commercialism are all symptoms of this global plague.
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interesting, thought provoking and inspiring!
- By Catherine Hearne on 21-05-22
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Affluenza
- How Over-Consumption Is Killing Us - And How We Can Fight Back
- Narrated by: Joe Barrett
- Length: 9 hrs and 5 mins
- Release date: 11-11-14
- Language: English
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The Age of Addiction
- How Bad Habits Became Big Business
- By: David T. Courtwright
- Narrated by: Qarie Marshall
- Length: 9 hrs and 15 mins
- Unabridged
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We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids. But what can we do to resist temptations that insidiously and deliberately rewire our brains? Nothing, David Courtwright says, unless we understand the history and character of the global enterprises that create and cater to our bad habits.
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My desire to smoke cigarettes disappeared
- By Kamil on 18-05-19
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The Age of Addiction
- How Bad Habits Became Big Business
- Narrated by: Qarie Marshall
- Length: 9 hrs and 15 mins
- Release date: 06-05-19
- Language: English
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Start at the End
- How to Build Products That Create Change
- By: Matt Wallaert
- Narrated by: Matt Wallaert
- Length: 4 hrs and 40 mins
- Unabridged
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Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert underscores with clarity and humor how this approach can improve the way we work and live.
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Interesting and engaging but not revolutional
- By Amazon Customer on 30-06-19
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Start at the End
- How to Build Products That Create Change
- Narrated by: Matt Wallaert
- Length: 4 hrs and 40 mins
- Release date: 11-06-19
- Language: English
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Mindstuck
- Mastering the Art of Changing Minds
- By: Michael McQueen
- Narrated by: Michael McQueen
- Length: 11 hrs and 14 mins
- Unabridged
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Drawing on the latest discoveries in disciplines ranging from neuroscience to behavioral economics, McQueen suggests that we are too often using 19th- and 20th-century techniques to change 21st-century minds—and are wondering why it’s not working. What we need is an upgrade in our understanding of what it really takes to influence others.
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Mindstuck
- Mastering the Art of Changing Minds
- Narrated by: Michael McQueen
- Length: 11 hrs and 14 mins
- Release date: 04-12-23
- Language: English
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The Revenge of Analog
- Real Things and Why They Matter
- By: David Sax
- Narrated by: David Sax
- Length: 9 hrs and 17 mins
- Unabridged
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One of Michiko Kakutani's (New York Times) top 10 books of 2016. A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again.
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The Revenge of Analog
- Real Things and Why They Matter
- Narrated by: David Sax
- Length: 9 hrs and 17 mins
- Release date: 08-11-16
- Language: English
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Arriving Today
- From Factory to Front Door - Why Everything Has Changed About How and What We Buy
- By: Christopher Mims
- Narrated by: James Fouhey
- Length: 11 hrs and 23 mins
- Unabridged
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We are at a tipping point in retail history. While consumers are profiting from the convenience of instant gratification, rapidly advancing technologies are transforming the way goods are transported and displacing workers in ways never before seen. In Arriving Today, Christopher Mims goes deep, far, and wide to uncover how a single product, from creation to delivery, weaves its way from a factory on the other side of the world to our doorstep.
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easy listening but not much technical
- By Marek J. on 14-06-22
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Arriving Today
- From Factory to Front Door - Why Everything Has Changed About How and What We Buy
- Narrated by: James Fouhey
- Length: 11 hrs and 23 mins
- Release date: 14-09-21
- Language: English
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The Indispensable Milton Friedman
- Essays on Politics and Economics
- By: Dr. Lanny Ebenstein
- Narrated by: Traber Burns
- Length: 8 hrs and 51 mins
- Unabridged
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Milton Friedman is one of the most famous economists in history. His writings and theories on everything from capitalism and freedom to deregulation and welfare have inspired movements, influenced government policies, and changed the course of America’s economic history. Now, acclaimed Friedman biographer Lanny Ebenstein brings together 20 of Friedman’s greatest essays in The Indispensable Milton Friedman: Essays on Politics and Economics.
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The Indispensable Milton Friedman
- Essays on Politics and Economics
- Narrated by: Traber Burns
- Length: 8 hrs and 51 mins
- Release date: 02-10-12
- Language: English
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The Product Mindset
- Succeed in the Digital Economy by Changing the Way Your Organization Thinks
- By: David H. DeWolf, Jessica S. Hall
- Narrated by: David H. DeWolf, Jessica S. Hall
- Length: 3 hrs and 47 mins
- Unabridged
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The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders. David DeWolf and Jessica Hall provide you with all the tools you’ll need to revitalize your company’s methodologies, reframe its culture, and help your company thrive in the digital marketplace.
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The Product Mindset
- Succeed in the Digital Economy by Changing the Way Your Organization Thinks
- Narrated by: David H. DeWolf, Jessica S. Hall
- Length: 3 hrs and 47 mins
- Release date: 30-08-19
- Language: English
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Snoop
- What Your Stuff Says About You
- By: Sam Gosling
- Narrated by: David Drummond
- Length: 8 hrs and 1 min
- Unabridged
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For the last 10 years, psychologist Sam Gosling has been studying how people project (and protect) their inner selves. By exploring our private worlds (desks, bedrooms, even our clothes and our cars), he shows not only how we showcase our personalities in unexpected - and unplanned - ways, but also how we create personality in the first place, communicate it to others, and interpret the world around us.
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Avoid
- By gab on 22-11-11
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Snoop
- What Your Stuff Says About You
- Narrated by: David Drummond
- Length: 8 hrs and 1 min
- Release date: 26-06-08
- Language: English
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Brand Seduction
- How Neuroscience Can Help Marketers Build Memorable Brands
- By: Daryl Weber
- Narrated by: Jeff Cummings
- Length: 6 hrs and 38 mins
- Unabridged
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For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.
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A 'must-read' for entrepreneurs
- By Anon on 02-12-20
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Brand Seduction
- How Neuroscience Can Help Marketers Build Memorable Brands
- Narrated by: Jeff Cummings
- Length: 6 hrs and 38 mins
- Release date: 27-12-15
- Language: English
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