Showing titles in Consumer Behavior & Market Research
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Laddering
- Unlocking the Potential of Consumer Behavior
- By: Eric V. Holtzclaw
- Narrated by: Eric V. Holtzclaw
- Length: 5 hrs and 29 mins
- Unabridged
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Laddering explains how to better understand your customers' core values. Learn to ask the right questions from your customers, use it to analyze your data, and unlock the true potential of your product or service. Use Laddering techniques to map your customer's DNA and understand why consumers buy from you; help you look at your customers in a new way and as a result maximize your profits and reduce your support costs; and provide a framework for evaluating what marketing messages, campaigns and experiences are appropriate.
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Laddering
- Unlocking the Potential of Consumer Behavior
- Narrated by: Eric V. Holtzclaw
- Length: 5 hrs and 29 mins
- Release date: 27-07-20
- Language: English
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The High Roller Experience
- How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience
- By: David Norton
- Narrated by: Doug Greene
- Length: 5 hrs and 19 mins
- Unabridged
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Marketing legend David Norton orchestrated the initiatives that made Harrah's/Caesars Entertainment one of the greatest marketing companies in the world. His approach of using data to identify opportunities for the business, developing the narrative to sell throughout the organization and partnering with various constituents to drive successful implementation operationally is unparalleled. In The High Roller Experience, he shares his secrets to creating an unbeatable marketing strategy.
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The High Roller Experience
- How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience
- Narrated by: Doug Greene
- Length: 5 hrs and 19 mins
- Release date: 22-07-21
- Language: English
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Does It Work?
- 10 Principles for Delivering True Business Value in Digital Marketing
- By: Shane Atchison, Jason Burby
- Narrated by: Todd Belcher
- Length: 8 hrs
- Unabridged
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In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn't matter how many views or followers or clicks you get. The only thing that matters is: Does it Work? Written by Possible's global CEO Shane Atchison and president of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works.
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Does It Work?
- 10 Principles for Delivering True Business Value in Digital Marketing
- Narrated by: Todd Belcher
- Length: 8 hrs
- Release date: 30-07-21
- Language: English
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The Renaissance Society
- By: Rolf Jensen, Mika Aaltonen
- Narrated by: Eli Woods
- Length: 5 hrs and 46 mins
- Unabridged
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According to futurists Rolf Jensen and Mika Aaltonen, we are currently "between dreams". We've managed to achieve many of our material goals, only to face ever-growing global competition in an ever-slowing economy. Here's the good news: With the rise of social media and online resources, consumers are growing more powerful. Individuals are exploring more options. And smart businesses are discovering more ways to appeal to this powerful new community. Welcome to The Renaissance Society.
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The Renaissance Society
- Narrated by: Eli Woods
- Length: 5 hrs and 46 mins
- Release date: 21-07-21
- Language: English
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Click
- By: Bill Tancer
- Narrated by: Bill Tancer
- Length: 5 hrs and 20 mins
- Unabridged
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In Click, Bill Tancer takes us into the massive database of online intelligence to reveal the naked truth about how we use the Web, navigate to sites, and search for information - and what all of that says about who we are.
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Click
- Narrated by: Bill Tancer
- Length: 5 hrs and 20 mins
- Release date: 02-09-08
- Language: English
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The Art of Manipulation
- 10 Powerful Techniques to Effectively Deal with Others, Influence Human Behavior, and Finally Get the Results You Want
- By: Nick Anderson
- Narrated by: Barry Dean Evans
- Length: 1 hr and 23 mins
- Unabridged
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The Art of Manipulation offers you a framework to master powerful and practical ways to influence and control people’s behavior, negotiate better, make your pitch, and manipulate others to get what you want. The Art of Manipulation will reshape the way you think about influencing people and getting what you want. You will get tools and effective strategies - not mere theories, but real practical strategies and how-to’s to start transforming your thinking and behavior, influencing people, and thus, get desired results faster.
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The Art of Manipulation
- 10 Powerful Techniques to Effectively Deal with Others, Influence Human Behavior, and Finally Get the Results You Want
- Narrated by: Barry Dean Evans
- Length: 1 hr and 23 mins
- Release date: 28-01-20
- Language: English
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The 7 Laws of Viral Customer Service
- Simple Steps to Increase Profits & Amplify Your Business Now
- By: Aaron Daniel Chavez
- Narrated by: Russell Archey
- Length: 53 mins
- Unabridged
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Are you ready to increase your businesses sales and your customer service reputation? The 7 Laws of Viral Customer Service will, without a doubt, enlighten you as a business owner! Believe it or not, 68 percent of customers begin buying from a different business as a result of poor customer service. That means, if you or your employees show poor customer service, you will, more often than not, never see that customer again! Research also shows that the average business loses 15 percent of its customers each year.
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The 7 Laws of Viral Customer Service
- Simple Steps to Increase Profits & Amplify Your Business Now
- Narrated by: Russell Archey
- Length: 53 mins
- Release date: 08-01-20
- Language: English
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Te Desafío A Prosperar [I Challenge You to Prosper]
- Técnicas comprobadas para lograr mayores ingresos y bienestar integral [Proven Techniques to Achieve Greater Income and Comprehensive Wellness]
- By: Carlos Cuauhtémoc Sánchez
- Narrated by: Gerardo Prat
- Length: 4 hrs and 37 mins
- Unabridged
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Hoy en día es factible lograr mayor riqueza integral siguiendo determinados patrones. La prosperidad (bienestar emocional y económico) es una ciencia con técnicas probadas. Este libro las expone de forma asequible mediante dieciséis desafíos específicos. En un mercado de libre competencia, gran parte del éxito consiste en saber aplicar pautas de conducta que eleven nuestro nivel de cotización.
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Te Desafío A Prosperar [I Challenge You to Prosper]
- Técnicas comprobadas para lograr mayores ingresos y bienestar integral [Proven Techniques to Achieve Greater Income and Comprehensive Wellness]
- Narrated by: Gerardo Prat
- Length: 4 hrs and 37 mins
- Release date: 31-12-19
- Language: Spanish
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How to Get Rich Slowly
- A Proven, Step by Step Guide for How to Make More Money, Get Rich and Master the Game of Money: How to Make Money, Volume 3
- By: Robert Gardner
- Narrated by: Dean Collins
- Length: 31 mins
- Unabridged
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All of us want to live a life of financial freedom. But getting rich overnight isn’t going to happen. If you want to get rich, the best way is to do the things that made rich people rich. This book gives you a proven plan to make more money and to get rich over time. If you are looking for a way to do nothing, change nothing, and still get rich, this book isn’t for you. But if you want to learn the real secrets of the wealthy and are willing to work hard and make changes to your outlook and your life, anyone can get rich slowly.
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How to Get Rich Slowly
- A Proven, Step by Step Guide for How to Make More Money, Get Rich and Master the Game of Money: How to Make Money, Volume 3
- Narrated by: Dean Collins
- Length: 31 mins
- Release date: 24-10-19
- Language: English
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Car Buying Her Way
- The Fierce Girl's Roadmap to the Car of Your Dreams
- By: Lisa C. Copeland
- Narrated by: Megan Ruttledge
- Length: 4 hrs and 31 mins
- Unabridged
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Lisa Copeland dreads purchasing cars - and she was the managing partner/general manager of one of the most successful FIAT/Alfa Romeo dealership in the US. In Lisa Copeland’s second book, she shares wisdom and insights from her more than 30 years in the automotive industry, having risen to become one of its most renowned influencers. Lisa’s underlying purpose is empowering female consumers while compelling the industry as a whole to level up and create a remarkable purchasing experience for the number one influencer in the world: women.
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Car Buying Her Way
- The Fierce Girl's Roadmap to the Car of Your Dreams
- Narrated by: Megan Ruttledge
- Length: 4 hrs and 31 mins
- Release date: 08-08-19
- Language: English
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Safe and Secure: 10 Essential Steps for Seniors to Protect Against Financial Abuse
- By: Fran Tarkenton, Rick Gossett
- Narrated by: Frank Gerard
- Length: 1 hr and 47 mins
- Unabridged
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Thieves and scammers are on the prowl for easy targets who have significant exposed assets - and if you're a senior citizen who saved for retirement, you may be the perfect mark. Fran Tarkenton, the NFL Hall of Fame quarterback who became a successful entrepreneur, has partnered with certified public accountant and financial executive Rick Gossett to present this practical, up-to-date guide to scam-proofing your savings during your golden years.
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Safe and Secure: 10 Essential Steps for Seniors to Protect Against Financial Abuse
- Narrated by: Frank Gerard
- Length: 1 hr and 47 mins
- Release date: 01-08-19
- Language: English
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Customer-Driven Disruption
- Five Strategies to Stay Ahead of the Curve
- By: Suman Sakar
- Narrated by: Tristan Wright
- Length: 5 hrs and 27 mins
- Unabridged
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Disruption - the brutal roiling of markets, the decline of long-established brands and products, and the rise of new upstarts - drives business failure and success. Most people think technology causes disruption, but technology merely enables it. Changing customer needs cause disruptions, and too many businesses get caught unaware. Suman Sarkar offers proven strategies that will enable any business to stay radically close to its customers and address their evolving needs.
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Customer-Driven Disruption
- Five Strategies to Stay Ahead of the Curve
- Narrated by: Tristan Wright
- Length: 5 hrs and 27 mins
- Release date: 03-09-19
- Language: English
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Positives Denken: Erfolgreicher werden durch Positives Denken: Wie du dein Glück findest und dein Leben veränderst. Das ultimative Handbuch zum Glücklichseien...Selbstbewusstsein aufbauen
- By: Christopher Lodge
- Narrated by: Ilja Rosendahl
- Length: 46 mins
- Unabridged
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Wir alle wollen Erfolg, Glück und Liebe, aber leider halten uns negative Gedanken, Gefühle und Gewohnheiten oft davon ab. Ein weiser alter Spruch besagt, dass man zuerst Altes beseitigen muss um Platz für Neues zu schaffen. Genau so ist es auch mit unserem Leben. Wir müssen zuerst negative Gefühle wie Stress und Angst beseitigen um Platz für neue positive Gefühle wie Gelassenheit, Freude, Energie, Liebe und Glück zu schaffen. Die beste Methode um das zu schaffen ist sein Denken zu schulen und sich im positiven Denken zu üben.
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Positives Denken: Erfolgreicher werden durch Positives Denken: Wie du dein Glück findest und dein Leben veränderst. Das ultimative Handbuch zum Glücklichseien...Selbstbewusstsein aufbauen
- Narrated by: Ilja Rosendahl
- Length: 46 mins
- Release date: 13-06-19
- Language: German
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Billion Digital Buyers
- Twenty Digital Trends Disrupting the Global Retail Business
- By: Akshay Kashyap Vemuganti
- Narrated by: Bobby Dobbs
- Length: 2 hrs and 20 mins
- Unabridged
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They say if you don’t know history, you cannot create it. It's important to appreciate the retail business and global internet trade to get a deeper perspective on how it all began. As the world gets more digital, it’s more important than ever to understand the fundamental shifts in thinking, global commerce, and human mental models to truly appreciate our evolution as humans to learn from the past and create an incredibly great future.
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Billion Digital Buyers
- Twenty Digital Trends Disrupting the Global Retail Business
- Narrated by: Bobby Dobbs
- Length: 2 hrs and 20 mins
- Release date: 06-03-19
- Language: English
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America's Romance with the English Garden
- By: Thomas J. Mickey
- Narrated by: Mickey Gousset
- Length: 7 hrs and 53 mins
- Unabridged
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America’s Romance with the English Garden is the story of tastemakers and homemakers, of savvy businessmen and a growing American middle class eager to buy their products. It’s also the story of the beginnings of the modern garden industry, which seduced the masses with its images and fixed the English garden in the mind of the American consumer. Seed and nursery catalogs delivered aspirational images to front doorsteps from California to Maine, and the English garden became the look of America.
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America's Romance with the English Garden
- Narrated by: Mickey Gousset
- Length: 7 hrs and 53 mins
- Release date: 04-11-18
- Language: English
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I Don't Want "Everybody" in My Audience
- Dre Baldwin's Daily Game Singles, Book 24
- By: Dre Baldwin
- Narrated by: Dre Baldwin
- Length: 2 mins
- Unabridged
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Why excluding some people from your movement is actually what you want.
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I Don't Want "Everybody" in My Audience
- Dre Baldwin's Daily Game Singles, Book 24
- Narrated by: Dre Baldwin
- Series: Dre Baldwin's Daily Game Singles, Book 24
- Length: 2 mins
- Release date: 23-08-18
- Language: English
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Developing Leadership Skills 75: Results from Scion Brand
- Module 8, Section 3
- By: Jeffrey Liker
- Narrated by: Jeffrey Liker
- Length: 16 mins
- Unabridged
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Dr. Liker's book Developing Lean Leaders at All Levels: A Practical Guide was a 2016 winner of the Shingo Research and Professional Publication Award. We have taken the time to extract the individual seminars and lectures of Dr. Liker used to create this world-renowned publication and offer them in a series of byte-sized, topic specific learning modules. Follow along as we see and hear Dr. Liker at those actual presentations delivered first hand to the students of Lean and Lean Practitioners.
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Developing Leadership Skills 75: Results from Scion Brand
- Module 8, Section 3
- Narrated by: Jeffrey Liker
- Length: 16 mins
- Release date: 25-06-18
- Language: English
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Ultimate Strategy to Become a Negotiation Genius
- Becoming Influential & Successful in Career
- By: Elizabeth Caroline
- Narrated by: Sri Gordon
- Length: 1 hr and 1 min
- Unabridged
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Knowing how to negotiate and persuade your client or boss to say yes to what you want is no longer difficult, if you follow the step-by-step strategy in this guide to position yourself in a win-win situation. Unlike other guides, this one will provide key negotiation and persuasion techniques to start right away to strengthen your ability to influence people to achieve your desired outcome with greater success.
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Ultimate Strategy to Become a Negotiation Genius
- Becoming Influential & Successful in Career
- Narrated by: Sri Gordon
- Length: 1 hr and 1 min
- Release date: 28-05-18
- Language: English
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Marketers, Tear Down These Walls!
- Liberating the Postmodern Consumer
- By: Michael Solomon
- Narrated by: Alan Taylor
- Length: 3 hrs and 41 mins
- Unabridged
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The postmodern revolution requires marketers to revisit the walls they have erected over many years. That's not an easy thing to do. Conventional marketing strategies are built upon predictability, stability, and the comfort in knowing that we can understand our customer yesterday, today, and tomorrow. We love to put people into categories, and often into super-neat dichotomies, and call it a day. Those walls used to be solid, and marketers relied upon them to build a structure that formed the basis of their traditional strategic worldview.
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Marketers, Tear Down These Walls!
- Liberating the Postmodern Consumer
- Narrated by: Alan Taylor
- Length: 3 hrs and 41 mins
- Release date: 04-04-18
- Language: English
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Persuasion: Influence People
- Specific Words, Phrases & Techniques to Unlock People's Brains
- By: Robert Moore
- Narrated by: Todd Eflin
- Length: 2 hrs and 13 mins
- Unabridged
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Once you learn how to use them, controlling people's minds will be that easy. Do you struggle to get people to listen to you, to have them comply with instructions and requests? Do you always use the same common words that everyone else is using? Are you paying any attention to the words that you choose? Imagine yourself flowing with powerful words: you just can't help it, it's almost automatic.
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Persuasion: Influence People
- Specific Words, Phrases & Techniques to Unlock People's Brains
- Narrated by: Todd Eflin
- Length: 2 hrs and 13 mins
- Release date: 21-02-18
- Language: English
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