Showing titles in Marketing & Sales

Network marketing legend Randy Gage delivers a book that will kickstart your MLM career. Listen to it on day one. It's packed with sage wisdom, wicked humor, and how-to-build-your-business-fast insights. An instant classic that will impact millions of lives for the good.

Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription. These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted, and marketed can radically alter how customers behave.

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.

Stuck in a "win-win versus win-lose" mind-set, most negotiators focus on the face-to-face process at the table. David Lax and James Sebenius urge bargainers to look beyond tactics at the table. Persuasive tactics are only the "first dimension" of the authors' path-breaking approach, developed from their decades of doing deals and analyzing great dealmakers.

Would you like to be able to draw people towards you like a magnet? This book is NOT just another communication book and is NOT just a book of tips. This is the ultimate communication system for talking to anybody, anywhere, and in any situation. Using the scientific principles of communication and ©POWER2MIND technology, it will have you talking and communicating to anyone with confidence, charm, and conviction, rapidly and naturally.

The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Your competitors may be tough, but with the strategies you'll discover in this audiobook, you'll soon be eating their lunch.

The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."

Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy. Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus 100 percent on helping clients succeed. When customers are successful, both buyer and seller win. When they aren't, both lose.

This audiobook is written to be a playbook to live the life of your dreams, to remind you how to be the best version of yourself, how to live a life with fewer worries, to overdeliver on your promises to yourself, how to bring others on your journey, how to overcome irrational behavior, and to stop making the same mistakes. It’s an adventure in discovering who you really are, and what the voices in your head really mean. It’s a story of belief against the odds and resilience in the face of failure. The worst events of the 21st century came all at once.

"Blueprint for Building a Successful Brand" by Arthur Harrison is an essential guide for creators, influencers, startups, and businesses aiming to navigate the complex world of brand-building in the digital age. This book provides listeners with actionable insights into crafting a compelling brand identity, positioning themselves in a competitive market, and creating meaningful connections with their audiences.

In 2008, while the world was busy panicking about the global financial crisis, a computer programmer going by the name of Satoshi Nakamoto posted a message on an out-of-the-way mailing list. 'I've been working on a new electronic cash system,' he said. Nobody seemed to care. ‘It might make sense to get some just in case it catches on,’ he suggested. How right he was. What he had programmed would become the world’s most famous alternative currency – Bitcoin.

All prospects lie, all the time. Never ask for the order. Get an IOU for everything you do. Don't spill your candy in the lobby. Until now, these unique rules (and 45 more) were given out only to Sandler Training clients in special seminars and private coaching. After three decades of proven success, the secrets are out in The Sandler Rules. And when salespeople know the rules, they get results.

Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip. It's essential to be pitch perfect - to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language - both verbal and nonverbal.

This is the second edition of A Coaching Business In A Book. It contains an additional 4 years' worth of knowledge and experience of helping qualified coaches to market their coaching businesses. To be a coach one must have clients. To have a successful coaching business, those clients must be ones who pay. The statistics say that 4 out of 5 coaches will fail to create a thriving business. This isn't because they're lousy coaches, it's because although they have great coaching skills, their business development skills are poor or missing all together.

The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business, and author Mark Roberge has actually done it using a unique methodology that he shares with his listeners. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world.

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior - fascination - and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we have only seconds to compete?

In just a decade and a half, Jack Ma, a man from modest beginnings who started out as an English teacher, founded Alibaba and built it into one of the world's largest companies, an e-commerce empire on which hundreds of millions of Chinese consumers depend. Alibaba's $25 billion IPO in 2014 was the largest global IPO ever. A Rockefeller of his age who is courted by CEOs and presidents around the world, Jack is an icon for China's booming private sector.

The Go-Giver took the business world by storm with its message that giving is the simplest, most fulfilling and most effective path to success. It has inspired hundreds of thousands of readers; but some have wondered how the story's lessons stand up to the tough challenges of everyday, real-world business. Bob Burg and John David Mann answer that question in Go-Givers Sell More, a practical guide that turns giving into the cornerstone of a powerful and effective approach to selling.

Misinformation affects us daily, from social media to politics and even personal relationships. Policing social media alone cannot solve the complex problem shaped by partisan politics and subjective interpretations of truth. In Misbelief social scientist Dan Ariely explores the behaviour of 'misbelief' that leads people to distrust accepted truths and embrace conspiracy theories. Misinformation taps into something innate in all of us, regardless of political affiliation. By understanding this psychology, we can mitigate its effects.