Showing results by publisher "Penton Overseas" in Entrepreneurship

In this provocative book, Margaret Heffernan, former CEO and Fast Company contributor, fuses her own experience with that of hundreds of women to identify the biggest challenges and the best solutions that women face today. From VPs of Fortune 100 companies to entrepreneurs to women just starting their careers, she traces the patterns and themes underlying women's power, choices, love, sex, money, and other vital topics.

Here is the fascinating story of the making of the high-tech business revolution and the birth of the Digital Age. Journalist Jeffrey Young chronicles six decades of unbridled technological innovation, taking you inside today's business empires and introducing you to the dreamers, the schemers, the entrepreneurs, and the inventors who built them...

From housewife to billionaire CEO, Martha Stewart is not just the businesswoman with the Midas touch, she is also a lightning rod for many of the most important and controversial social and economic issues of post-WWII American life. In the unauthorized Martha Inc.: The Incredible Story of Martha Stewart Living Omnimedia, business writer and columnist Christopher Byron traces Martha's journey from the troubled world of a working-class family in New Jersey to the pinnacle of fame and power.

Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes...

Entrepreneur Stuart Skorman, the founder of Elephant Pharmacy, Hungryminds.com, Reel.com, and Empire Video, grew up in a retailing family in Ohio. He worked every kind of job, from cab driver to professional poker player to CEO. In this entertaining, personal account of his coming-of-age in the business world, Skorman gives an insider's view of what it takes to start a business from the ground up.