Showing titles in Business Development

As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas.

Leah Garcés has dedicated her career to fighting for the rights of the animals that end up on our plates. As the former US Executive Director of Compassion in World Farming and the current President of the nonprofit group Mercy for Animals, she has led the fight against the sprawling chicken industry that raises billions of birds in cruel conditions - all to satisfy our appetite for meat.

Shut Up, Stop Whining, and Get a Life is a Wall Street Journal number-one best seller that isn't afraid to tell you it's time to change. From motivational speaker Larry Winget, also known as "The Pit-bull of Personal Development" and "The World's Only Irritational Speaker", comes a not-so-typical self-help book. Winget's hilarious and in-your-face observations about the sometimes ugly truth of life will kick you in the butt and encourage you to change your life for the better.

Have you ever come up with an idea for a new product or service, but didn't take any action because you thought it would be too risky? Or at work, have you had what you thought could be a big idea for your company - perhaps changing the way you develop or distribute a product, provide customer service, or hire and train your employees? If you have, but you haven't known how to take the next step, you need to understand what the authors call the innovator's method.

The ever-increasing pace of change in today's organizations requires us all to understand and quickly adapt to constant shifts in the way our companies operate and how work gets done. Developing your own and your team's learning agility will keep your skills fresh, and help you stay flexible, grow from mistakes, and successfully respond to unexpected challenges.

The process by which nations escape poverty and achieve economic and social progress has been the subject of extensive examination for hundreds of years. The notion of development itself has evolved from an original preoccupation with incomes and economic growth to a much broader understanding of development. In this Very Short Introduction, Ian Goldin considers the contributions that education, health, gender, equity, and other dimensions of human well-being make to development.

In this comprehensive audiobook bundle, you'll gain the essential knowledge and strategies to create a winning business plan and build a strong, profitable business. Together, these audiobooks offer a comprehensive resource for strategic business planning. By understanding the secrets of a successful business plan and engaging in the practical exercises of the workbook, you'll gain the confidence and strategic mindset to build a thriving business.

In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly. From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey.

Do you have a successful line of product that you know people want to try but who may not be ready to commit or might be overwhelmed by the selection? Do you have an idea for a curated experience that you could provide to subscribers monthly but you don't know where to start? Step-by-step, Sarah Williams, the Subscription Box Queen and host of the Launch Your Box podcast, shares the tactical knowledge, challenges, and successes she faced in launching her own successful business from the ground up.

Empowerment Takes More Than a Minute provides practical and simple concepts that CEOs, COOs, and managers at all levels in organizations both public and private can apply to their particular situations.

Serial entrepreneurs David Kidder and Christina Wallace reveal their revolutionary playbook for igniting growth inside established companies.

Every business relies on customers, and new businesses often have to seek them out at an early stage so that they build a solid customer base that will allow them to thrive. Cold calling is sometimes a necessity that many business owners detest. At best, it is sometimes a chore, but at its worst, it can bring about an almost paralyzing fear. This audiobook, The Holistic Guide To Cold-Calling: A Step-by-Step Guide to Help You Create New Business Opportunities, will help rid you of that fear, get chatting, and start creating a stream of new business opportunities.

The Sustainable Development Goals, adopted by the United Nations in 2015, comprise an ambitious and sweeping agenda that unites economic, social, and environmental aims. What resources do the world's religious and secular traditions offer in support of these objectives? Which principles do these traditions hold in common? This book presents an in-depth and deeply engaged conversation among interfaith religious leaders and interdisciplinary scholars and practitioners in pursuit of an ethical consensus that could ground sustainable development efforts.

Africa's Business Revolution provides the inside story on business in Africa and its future growth prospects and helps executives understand and seize the opportunities for building profitable, sustainable enterprises.

The industrial age made possible by fossil fuels will surely decline as these fuels run out. In The Ecotechnic Future John Michael Greer alerts the listener to possible changes future generations may face as these dwindling fuel supplies lead first to a deindustrial age, then to a society which salvages the remnants of our current plenty, and eventually to a time in which people may learn to live in balance with the environment: an ecotechnic society.

An exciting, hugely revealing account of China’s burgeoning presence in Africa - a developing empire already shaping, and reshaping, the future of millions of people. A prizewinning foreign correspondent and former New York Times bureau chief in Shanghai and in West and Central Africa, Howard French is uniquely positioned to tell the story of China in Africa. Through meticulous on-the-ground reporting, French crafts a layered investigation of astonishing depth and breadth.

In The Snowball System, Mo Bunnell offers powerful and proven tools for business development. Whether you are gregarious or introverted, whether you are a part of a small startup or a massive multinational, Bunnell's science-based system is effective and efficient, and easily adapted into your day-to-day work. With The Snowball System, you will not only succeed at growing your business, you'll learn to enjoy doing the activities that drive that growth. You'll be happier, and so will your clients.

What keeps a huge multinational business like McDonald’s ticking over every day when they have to rely on the input of inexperienced teenagers? Systems! What keeps franchises ticking over? Systems! How do countries continue to operate with changes of government? Systems! If your systems are obsolete, nonexistent, and ineffective then so too will be your output and productivity.

Finanzkrise, Klimakrise, Energiekrise, Kriege: Die Einschläge scheinen plötzlich immer näher zu rücken. Viele fühlen sich gerade von den aktuellen Entwicklungen abgehängt. Was neu ist: Sie fürchten erstmalig um ihre eigene Zukunft und fragen sich: Wo ist künftig mein Platz in dem Ganzen? Und sie wünschen sich: Wie können sie selbst, mit ihren ganz persönlichen Stärken und Fähigkeiten, etwas besser machen? Und nicht einfach nur ein kleines Rädchen im Getriebe sein? Das Buch liefert die Anleitung für alle, die jetzt aufstehen wollen.

Renowned entrepreneur and executive director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling Disciplined Entrepreneurship, the author delivers a comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth.