Showing results by publisher "Penton Overseas" in Business Development & Entrepreneurship

In this provocative book, Margaret Heffernan, former CEO and Fast Company contributor, fuses her own experience with that of hundreds of women to identify the biggest challenges and the best solutions that women face today. From VPs of Fortune 100 companies to entrepreneurs to women just starting their careers, she traces the patterns and themes underlying women's power, choices, love, sex, money, and other vital topics.

Here is the fascinating story of the making of the high-tech business revolution and the birth of the Digital Age. Journalist Jeffrey Young chronicles six decades of unbridled technological innovation, taking you inside today's business empires and introducing you to the dreamers, the schemers, the entrepreneurs, and the inventors who built them...

For over 15 years, consultants, both internal and external, have relied on Peter Block's landmark best seller, Flawless Consulting, to learn how to deal effectively with clients, peers, and others. Using illustrative examples, case studies, and exercises, the author, one of the most important and well known in his field, offers his legendary warmth and insight throughout this much-awaited second edition.

From housewife to billionaire CEO, Martha Stewart is not just the businesswoman with the Midas touch, she is also a lightning rod for many of the most important and controversial social and economic issues of post-WWII American life. In the unauthorized Martha Inc.: The Incredible Story of Martha Stewart Living Omnimedia, business writer and columnist Christopher Byron traces Martha's journey from the troubled world of a working-class family in New Jersey to the pinnacle of fame and power.

Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes...

We all know people who jump out of bed every morning, eager to start the day, so fulfilled by their personal and professional lives that they wouldn't change a thing. What's their secret? Passion. We all have it, but we don't all use it to its full potential. In The Passion Plan, Dr. Richard Chang presents seven simple steps to discovering the things we really care about, deciding where we want them to take us, and developing a plan to get us there.

Entrepreneur Stuart Skorman, the founder of Elephant Pharmacy, Hungryminds.com, Reel.com, and Empire Video, grew up in a retailing family in Ohio. He worked every kind of job, from cab driver to professional poker player to CEO. In this entertaining, personal account of his coming-of-age in the business world, Skorman gives an insider's view of what it takes to start a business from the ground up.

Until now, all it's taken to build a successful e-business is the right technology. An online storefront goes up and a company's market capitalization goes through the roof, despite low sales and no profits. But now the race to get online is over.