Showing titles in Business Development & Entrepreneurship

Why do so many smart people struggle with marketing? The answer is simple: smart people love complexity, and complexity brews problems. But when it comes to marketing, simple is better. Unfortunately, marketing has become overly complicated. We are bombarded with marketing tools and tactics, gimmicks and fads, and countless social media channels. It’s overwhelming. As a smart person, you don’t want to become a professional marketer. You offer a valuable product or service and want to attract more customers.

Packed with interviews, encouraging real life stories and tips from successful entrepreneurs who started with a passion and turned it into their own successful, creative business, this practical guide will take you through the very first steps of defining creative and financial success to ultimately establishing a rewarding start-up.

Transformed: Moving to the Product Operating Model was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before.

More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work.

Unleash Your Digital Empire: Become Your Own Boss & Achieve Financial Independence! Tired of complex online business guides and fleeting success? It's time for a change. One-Week Business Framework: Your step-by-step plan to launch in just 7 days.

You live in your dream house, but there's no mortgage. No alarm clock, no boss, no bills. No claims on the day's time other than what you choose. It is making more money before breakfast than you made for an entire week at your last job. It is a crazy expensive car parked in your garage, a victorious symbol that your dreams no longer sleep in fantasies, but are awake with reality.

There are 28.8 million small businesses in the United States alone - and a vast majority of them have three things in common: They desperately need more customers. They know that they have to advertise online in order to get them. They don’t know how to do it - and even if they knew, they don’t have time to do it by themselves.

The top 1 percent of Americans control 40 percent of the nation's wealth. And, as Joseph E. Stiglitz explains, while those at the top enjoy the best health care, education, and benefits of wealth, they fail to realize that "their fate is bound up with how the other 99 percent live." Stiglitz draws on his deep understanding of economics to show that growing inequality is not inevitable. He examines our current state, then teases out its implications for democracy, for monetary and budgetary policy, and for globalization. He closes with a plan for a more just and prosperous future.

The world is changing. Markets have crashed. Jobs have disappeared. Industries have been disrupted and are being remade before our eyes. Everything we aspired to for "security," everything we thought was "safe," no longer is. But more and more opportunities are rising out of the ashes of the broken system to generate real success. Choose Yourself illuminates your personal path to building a bright, new world out of the wreckage of the old.

In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.

Have you got an itch to start your own business, go to the North Pole, retrain, lose weight, get promoted, learn to play the ukulele? Or do you just have a nagging sense that there must be more to life? If there is something you really want to do, but secretly fear you'll never do it, then you need this. This is your kick in the pants! To make your thing happen, you have to climb into the ring. You have to face your fears and move from talking to doing.

The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Your competitors may be tough, but with the strategies you'll discover in this audiobook, you'll soon be eating their lunch.

Go from ZERO to $10,000 a month in 28 days and discover financial freedom online! Every day thousands of people are losing their jobs, their income, and their security - perhaps you are one of them. And for others, a job alone might not be enough. With the right strategies, however, you can achieve financial independence - faster than you ever thought possible. The Laptop Millionaire provides 32 easy-to-follow step-by-step strategies proven to make real money online.

With clear and accessible language, the book offers insights into the enduring legacy of the Gold Standard, its influence on modern monetary policy, and the lessons it provides for current economic challenges.

起業は、怖い。けど、やってみたい。そう思っている方は、ぜひ本書をお読みください。

Discover the power of eliminating customer hassles with insights from seasoned entrepreneur Jim Bramlett. With over four decades of experience running successful businesses, Jim reveals the secrets to enhancing customer loyalty and driving profitability by simplifying the customer experience.

Be Different: How Navy SEALs and Entrepreneurs Bend, Break, or Ignore the Rules to Get Results is the third book in a trilogy of deeply insightful business books by retired Navy SEAL and CEO Marty Strong. Take a journey into the fascinating world of disruptive and divergent thinking, and how leveraging your mind in an open and enlightened way can open the door to incredible creativity and innovation.

En Tatuajes, no marcas: una guía para emprendedores sobre marketing inteligente y creación de negocios, el innovador de medios Clint White le da la vuelta a la marca. Muestra cómo su enfoque flexible de "tatuaje" para la participación del consumidor es una mejor opción para la mayoría de las empresas y organizaciones. A diferencia de las marcas impulsadas por el mercado, los tatuajes están impulsados por una misión. Son personales, identificables y lo suficientemente ágiles como para evolucionar con las necesidades de los consumidores, y no arruinan el banco.

Dive into the world of affiliate marketing with this comprehensive guide, crafted for both beginners and seasoned marketers. This audiobook covers essential strategies, from selecting profitable niches to maximizing revenue through effective promotions and partnerships.

Das One Hour China Buch - Ihr Wissensvorsprung für eine der dynamischsten und einflussreichsten Wirtschaftsnationen der Welt. Mit ihrem Bestseller "The One Hour China Book“ haben die renommierten China-Experten Jeffrey Towson und Lola Woetzel weltweit für Furore gesorgt. Nun haben Thomas Derksen und Damian Maib das Buch erstmals auf Deutsch herausgegeben und bieten den Hörern einen prägnanten und fundierten Einblick in die wichtigsten wirtschaftlichen Entwicklungen Chinas.