Showing results by publisher "Simon & Schuster Audio" in Business Development & Entrepreneurship

America’s number one small-business expert is back with a brand-new, updated, and expanded edition of her essential handbook, Become Your Own Boss in 12 Months. Using her years of entrepreneurial experience, Melinda Emerson guides you through the process of opening your own business with step-by-step instructions for leading effectively, developing a winning marketing plan, setting a budget, and maintaining your business once it’s up and running. She also offers new strategies for social media techniques, customer engagement, selling online, and more.

In The Big Fix, energy policy advisor Hal Harvey and longtime New York Times reporter Justin Gillis offer a new, hopeful way to engage with one of the greatest problems of our age. Writing in a lively, accessible style, the pair illuminate how the really big decisions that affect our climate get made—whether by the most obscure public utilities commissions or in the lofty halls of state capitols—and reveal how each of us can influence these decisions to deliver change.

Daniel Barbarisi quits his job as the New York Yankees beat writer for The Wall Street Journal and begins a quest: to join the top 1 percent of Daily Fantasy Sports ("DFS") players, the so-called "sharks", and figure out whether DFS is on the level - while maybe cashing in along the way. DFS is fantasy sports on steroids. It's the domain of bitter rivals FanDuel and DraftKings, online juggernauts who turned a legal loophole into a billion-dollar industry by allowing sports fans to bet piles of cash constructing fantasy teams.

Steve Case was on the leading edge of the Internet revolution when he cofounded AOL in 1991. He was an entrepreneur in a business that hadn't even been invented, yet he saw how significantly his efforts could change not only America but the world. In The Third Wave, Case uses his insights garnered from nearly four decades of working as an innovator, investor, and businessperson to chart a path for future visionaries.

In 2014, Steve Case launched Revolution’s Rise of the Rest, an initiative to accelerate the growth of tech startups across the country. Rise of the Rest is based on a simple idea: cities can be renewed and rise again if they develop a vibrant startup culture. A visionary entrepreneur himself, Case believes that great entrepreneurs can be found anywhere, and can thrive with the proper support and investment. In fact, they’re key to the American DNA. After all, America itself was a startup. It struggled to get going and almost didn’t make it. Today it’s the leader of the free world, in part because it has the world’s largest economy—a testament to several generations of pioneering entrepreneurs.

Founded in 1970, NPR is America’s most powerful broadcast news network. Despite being overshadowed by the larger and more glamorous PBS, public radio has long been home to shows such as All Things Considered, Morning Edition, and This American Life that captivate millions of listeners in homes, cars, and workplaces across the nation.

Written by America's number-one small business expert, this essential audio handbook shows you how to launch your own business in just 12 months. Using her years of experience in business development, Melinda Emerson guides you through the process with step-by-step instructions for developing an effective marketing plan, setting a budget, and maintaining your business once it's up and running. She also offers brand-new strategies for obtaining financing through means like crowdsourcing as well as social media techniques that help build your business - all of which has been updated for today's market.

Tony Hsieh—CEO of Zappos, Las Vegas developer, and beloved entrepreneur—was famous for spreading happiness. He promoted a workplace where bosses treated employees like family members, where stress was replaced by playfulness, and where hierarchies were replaced with equality and collaboration. Happy at Any Cost sheds light on one of our most creative yet vulnerable business leaders. It’s about our intense need to find “happiness” at all costs, our misguided worship of entrepreneurs, the stigmas surrounding mental health, and how fame can mask deeper problems.

Unequal access to technology and the revenue it creates is one of the most pressing issues in the United States. An economic gulf exists between those who have struck gold in the tech industry and those left behind by the digital revolution; a geographic divide between those in the coastal tech industry and those in the heartland whose jobs have been automated; and existing inequalities in the technological access—students without computers, rural workers with spotty WiFi, and many workers without the luxury to work remotely.

Jaclyn Johnson - the founder and CEO behind Create & Cultivate, the fastest growing online platform and conference for millennial women in business - offers a rallying cry for a new generation of women who are redefining the meaning of work on their own terms: WorkParty. Women who want it all and more, and guess what? They can have it.

Based on in-depth interviews with more than 200 leading entrepreneurs, a business executive and senior fellow at Harvard's Center for Public Leadership identifies the six essential disciplines needed to transform your ideas into real-world successes, whether you're an innovative manager or an aspiring entrepreneur.

Investigative reporter Gary Rivlin gives an armchair tour of the world of venture capitalism, while providing vivid case studies illustrating how to get started in the field. He shows how once-small companies such as Facebook, Instagram, and Amazon used venture capitalism to transform into the icons they are today, and the VCs that made a fortune in the process. Listeners will learn what series funding is, the difference between an angel and super angel investor, and how to go about identifying ideas worthy of funding.

Each year, young people from around the world go to Silicon Valley to hatch an idea, start a company, strike it rich, and become powerful and famous. In The Valley of the Gods, Wolfe follows three of these upstarts who have "stopped out" of college and real life to live and work in Silicon Valley in the hopes of becoming the next Mark Zuckerberg or Elon Musk. No one has yet documented the battle for the brightest kids, kids whose goals are no less than making billions of dollars - and the fight they wage in turn to make it there.

Learn the ins and outs of sales techniques with this comprehensive and accessible guide that is the crash course in how to sell anything.

Starting a business can be an overwhelming and difficult process. From creating a business plan and budget to hiring employees and paying taxes, there are a myriad of things that need to happen on a relatively quick timeline. In Starting a Business 101, you will learn everything you need to know to start a successful business and handle any obstacle that is thrown your way during the process.

Sara Bliss (yes, that’s her real name) tracked down more than 65 people who transformed their lives to learn how they did it so you can, too. Take the Leap is packed with inspiring profiles, quotes, and other pieces of creative advice from game changers, rule breakers, and side hustlers, including successful entrepreneurs like Barbara Corcoran, Bobbi Brown, writer turned actress (at 40) Jill Kargman, Black Crowes drummer turned sports radio host Steve Gorman, writer Simon Doonan, and NFL player turned artist/activist Aaron Maybin, and many more.

One of the most dynamic and original audio programs to come around in some time, Don't Fire Them, Fire Them Up tells the listener how to build a winning business team - how to develop trust, create loyalty, and generate enthusiasm and excitement. It explains how to build or rebuild an organization, lead and energize it, and put it on top and keep it there, year after year.

Humans have landed men on the moon, programmed cars to drive themselves, and put the knowledge of our entire civilization in your back pocket. But no one - from MIT nerds to Army Corps engineers - has ever built a robot that can lay bricks as well as a mason. Unlike the controlled conditions of a factory line, where robots are now ubiquitous, no two construction sites are alike, and a day’s work involves countless variables - bricks that range in size and quality, temperamental mortar mixes, uneven terrain, fickle weather, and moody foremen.

More than 20 years ago, entrepreneur Stephen Schiffman launched his own business - D.E.I. Management Group Inc. - and built it into a major financial success. Now, Schiffman reveals his innovative business-building strategies in Make It Your Business - a complete and concise guide written specifically for the entrepreneur.

Sociologist Stephen Klineberg presents fascinating and groundbreaking research that shows how the city of Houston has emerged as a microcosm for America’s future - based on an unprecedented 38-year study of its changing economic, demographic, and cultural landscapes.