Showing results by publisher "Tantor Audio" in Business & Careers

Everything equal, customers choose whether they will return based on the feeling they get when interacting with your brand. Research reveals that a high number of customers will go through the trouble of switching brands due to a bad experience. Great businesses know how to make a customer feel seen, understood, and valued. Those satisfied customers trust you more and come back—and they tell their friends. Backed by plenty of on-the-ground research and real-life examples, The Come Back Culture shows you how to create an experience that keeps people coming back for more.

Half of America's two million farms made less than $300 in 2019. Between rising land costs, ever-more expensive equipment, the growing uncertainty of the climate, and few options for health care, farming today is a risky business. For many, simply staying afloat is a constant struggle. Bet the Farm chronicles this struggle through Beth Hoffman's eyes as a beginning farmer. She must contend with her father-in-law, who is reluctant to hand over control of the land. The couple also must balance the books, hoping that farming isn't a fantasy that takes every cent of their savings.

This eye-opening book provides vital information that has been out of reach to those who need it most—the millions of Facebook, Google, Amazon, Apple, and Microsoft users who have come to love and depend upon these digital products. Veteran consumer advocate Jane Hoffman makes the complex world of Big Tech simple to grasp as she reveals exactly how Big Tech uses—and abuses—your personal information. And she proposes a bold blueprint for reforming these corporate behemoths.

Leadership consultant BH Tan has written an outstanding exposition of the Asian perspective on leadership. He has drawn upon his deep appreciation of Daoist principles to propose a complementary approach to the Western-centric leadership mindset. A lifelong student of Eastern and Western thinking and leadership, he challenges some of our most cherished truths and perspectives.

Whether you're involved in a labor-management dispute or a landlord-tenant disagreement, considering a major purchase or overseeing a large commercial transaction, there are elements that are common to all negotiations. This book walks the listener through the world of negotiating in an easy-to-follow, step-by-step fashion, covering the macro and micro-process of negotiations, the importance of adequate preparation, knowledge of the rules, and the role and usefulness of a mediator.

With Manners Will Take You Where Brains and Money Won't, Donald James goes beyond handshakes and thank-you notes to explain how the true definition of manners is the authentic and genuine way we show up in the world. With inspiring and thought-provoking stories from his 35 years in public affairs and education at NASA, and guided by the lessons his mother taught him, Donald explains how having good manners is a key ingredient to finding purpose, fulfillment, and meaning in business and in life.

Through engaging stories and inspiring examples of those who have found their sweet spot for success, Williams shows listeners how to identify their greatest talent, pursue their greatest passion, and multiply their efforts through teamwork. They'll discover how to maximize their natural gifting, focus their enthusiasm, and leverage their talent and passion into a lifetime of success. Perfect for graduates going off to college or work, or anyone who is still looking for a career that satisfies their soul.

Early in the crisis, a global volunteer collaboration called Pivot Projects was formed to rethink how the world works. Some members are experts in the sciences and the humanities; others are environmental activists or regular people who see themselves as world citizens. In The Pivot, the journalist Steve Hamm - who embedded in the enterprise from the start - explores their efforts and shows how their approach provides a model for achieving systemic change.

Tracing the history of Olneyville, a neighborhood in Providence, Rhode Island, that has traveled the long arc from urban decay to the cusp of gentrification, Joseph Margulies asks the most important question facing cities today: Can we restore distressed neighborhoods without setting the stage for their destruction? Is failure the inevitable cost of success?

Women on corporate boards is strictly a business issue. Independent research studies demonstrate that public companies with women on their boards are more profitable, more productive, and their workforce is better engaged. Even more compelling, shareholders large and small have the best chance for positive returns on their investments when women are on the boards.

Navigating the workforce as a woman can feel like making your way through a minefield. Step too far in one direction, and suddenly, you're considered bossy and overbearing and difficult to work with. Tricia Kagerer uses her experience and the experiences of other women to provide guidance to help women of all ages and in all walks of life achieve their goals. Kagerer identifies the challenges - both internal and external - that hold women back both personally and professionally, explores their impact, and outlines strategies for overcoming them.

No Regrets Living is a proactive seven-step plan to help us better appreciate what we have in our lives, and take greater pride in what we've done with our lives - without spending precious time and energy wishing things had turned out differently. Dr. Rotbart brings his unique perspective as physician, scientist, child of a Holocaust survivor, and heart patient. Part self-help manual, part inspirational road map, part moving memoir, No Regrets Living is a blueprint for reaching greater satisfaction and fulfillment in life.

In Develop: 7 Practical Tools to Take Charge of Your Career, Ted Fleming, head of talent development for CVS Health, shares simple, powerful advice for finding the right job or growing in an existing role. Fleming offers actionable tools and step-by-step techniques that anyone can apply to crystallize and achieve their career goals.

Do you want more out of your life and your job with less effort and better results? Have you ever felt that there just has to be a better way to get there? If so, you're not alone. Millions of people, just like you, are faced with many challenges in their professional and personal lives on their journey to success. Superpower! takes you on a journey where you'll discover seven principles that will help you solve problems faster, make better decisions, and improve your professional and personal life.

At age 26, Joanne P. McCallie, a.k.a. Coach P, began her career at Maine, where in the span of eight years, she elevated the women's basketball program to a very competitive team that outdrew the men's crowds, a rarity in college sports. Over her tenure, she created the Choice Not Chance (CNC) philosophy, training kids how to think and focus on making the correct choices in life. She imparted her passionate philosophy to all of her players and now brings it to her efforts as head coach at Duke. Choice Not Chance highlights McCallie's lessons for building a fierce competitor.

Everyone knows McDonald's. But few know the extent to which McDonald's continued and ongoing success is due to the company's internal philosophy of inclusion and diversity. One of the biggest employers in the world, McDonald's staff is one of the world's most racially, culturally, and religiously diverse. In None of Us Is as Good as All of Us, McDonald's global chief diversity officer offers the first inside look at the company's philosophy of inclusion and diversity through interviews with more than 60 key employees and leaders.

The Social Media Bible is a comprehensive social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This revised 3rd edition (2012) addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks.

Drawing on the knowledge and experience of working with hundreds the world's top social change leaders in all fields, Beverly Schwartz presents a model for change based on five proven principles that any individual leader or organization can apply to bring about deep, lasting, and systematic change. Rippling shows how to activate the type of change that is needed to address the critical challenges that threaten to destroy the foundations of our society and planet in these increasingly turbulent times.

In these challenging economic times, it is more important than ever for nonprofits to focus on shaping policy, building capacity, developing talent, improving their marketing and promotion, fundraising, and developing partnerships/collaboration for organizational success. Shift & Reset: Strategies for Supporting Causes in a Connected Society teaches the nonprofit/social change/philanthropy/cause community how to take advantage of rapidly changing technologies and new communication ecosystem that exist in our connected society.

When journalist and traveler Kelsey Timmerman wanted to know where his clothes came from and who made them, he began a journey that would take him from Honduras to Bangladesh to Cambodia to China and back again. Where Am I Wearing? intimately describes the connection between impoverished garment workers' standards of living and the all-American material lifestyle.