Showing titles in Business & Careers

Whether you want to shift gears in your current job, explore a new career, or launch your own business, this guide will show you how to feel energized and motivated to fulfill your life's purpose every day!

Like it or not, everyone has a brand.Your brand is a fancy way of saying what you're known for. Essentially, it's what people say about you when you're not in the room. Whether you're a founder, a senior exec, or just starting out in your career, From Unknown to Unforgettable will show you exactly what you need to build a personal brand that goes beyond the bio.

Join Clara Parkes on a cross-country adventure and meet a cast of characters that includes the shepherds, dyers, and countless workers without whom our knitting needles would be empty, our mills idle, and our feet woefully cold. Travel the country with her as she meets a flock of Saxon Merino sheep in upstate New York, tours a scouring plant in Texas, visits a steamy Maine dyehouse, helps sort freshly shorn wool on a working farm, and learns how wool fleece is measured, baled, shipped, and turned into skeins.

In We Should All Be Millionaires, Rachel Rodgers—Black woman, mother of four kids, and self-made millionaire—shared her personal story. How she climbed from crushing debt and financial stress to wealth and abundance, running a multi-million-dollar company, and owning a blissful 57-acre horse ranch. Her book inspired thousands of readers and listeners to construct a new attitude about money, claim their power, and build the financial security that we all need and deserve. Now comes the companion guide to help take that attitude and turn it into action.

Over the past three decades, population growth and global warming have forged on with a striking semblance to the scenarios laid out by the World3 computer model in the original Limits to Growth. While Meadows, Randers, and Meadows do not make a practice of predicting future environmental degradation, they offer an analysis of present and future trends in resource use, and assess a variety of possible outcomes.

Penguin presents the audiobook edition of Bullshit Jobs by David Graeber, read by Christopher Ragland. Back in 1930, the economist John Maynard Keynes prophesied that by the century's end, technology would see us all working 15-hour weeks. But instead, something curious happened. Today, average working hours have not decreased but increased. And now, across the developed world, three-quarters of all jobs are in services or admin, jobs that don't seem to add anything to society: bullshit jobs.

Whether you're in the trenches struggling to make consistent sales or dreaming of turning your art into a full-time living, this groundbreaking guide provides the inspiration and the practical steps you need to become your own art boss. There's never been a better time to turn your creative ideas into a successful business. The internet is pushing aside art world “gatekeepers” who used to decide what was "worthy”—now anyone with a laptop and a dream can make a thriving living from their creativity.

Business authors Jack and Suzy Welch return, nearly a decade after publishing their international bestseller, Winning, to tackle the most pressing business challenges in the modern world. From creating winning strategies to leading and managing others, The Real Life MBA acts as an essential guide for every person in business today - and tomorrow.

Behavioral psychologist Dr. John Austin has asked leaders around the world what they most want for their teams . . . and most leaders want their people to feel belonging, psychological and physical safety, to feel inspired, excited to be at work, and that they are working with purpose. Leaders implement processes and procedures, develop training, create strategic plans, and explain in increasing detail what to do . . . and yet, somehow, the work culture often does not improve.

How would you like to triple your income in just 12 months? That’s the incredible promise legendary sales mastermind Brian Tracy makes in this “graduate level” sales training program The Psychology of Selling - one of the best, most comprehensive programs of its kind ever produced.

What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation? Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.

Artificial intelligence is no longer the stuff of science fiction—it's a tangible, transformative force reshaping industries and redefining business success. Yet for many business leaders, the journey from curiosity to AI implementation can be daunting. Where do you start? How do you navigate the technical jargon and hype? And, most importantly, how can you leverage AI to boost profits, streamline operations and gain a competitive edge?

In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry, and many other fascinating and diverse true-life examples.

In kindergarten, James Rhee received a toy red helicopter in gratitude for a simple act of generosity—sharing his lunch. Decades later, the lesson from that small gift led him to develop a human-centered framework for business and personal achievement that helped him overcome seemingly insurmountable hurdles and find unprecedented success.

Find Your Why is the follow up to Start with Why, the global best seller and the subject of the third most watched TED Talk of all time. With Start With Why, Simon Sinek inspired a movement to build a world in which the vast majority of us can feel safe while we are at work and fulfilled when we go home at night. Now, along with two of his colleagues, Peter Docker and David Mead, Sinek has created a guide to the most important step any business can take: finding your why.

Celebrated workplace thought leader Elizabeth Lotardo delivers an engaging guide to owning and elevating your work experience. With tips, watchouts, and funny stories, Leading Yourself will give you the encouragement and tactics to up-level your career, even if you aren't in your dream job. You'll learn to manage your self-talk, find meaning in the mundane, optimize your time at work, and build relationships with the people who matter.

Did you ever want to start 3D printing but think it might be too difficult to learn? Do you feel that the subject matter is overly technical and possibly out of reach? Or do you believe that it would be just too complicated to even get started? We know the struggle very well and understand how you feel. In this book, we will help you to overcome all of these obstacles and more. Not only do we offer a brief history of how 3D printing came to be, we will help guide all prospective hobbyist on how to get started from scratch.

As a salesperson your product knowledge is extensive, but that's not enough. If you fail to ask the right questions - the ones that uncover a customer's real needs - you will never close the deal. Questions that Sell reveals advanced questioning techniques that will help you sell your products or services based on value to the customer, rather than price - and increase your success rate as a result.

The difference between growing your business and going out of business is your ability to think strategically. The problem is, most leaders are stuck in the operational weeds, struggling to find the time to make better strategic decisions. This challenge is only heightened by the rise of AI. While you know AI is the future, current demands leave you with no time to explore its benefits. Meanwhile, your competition is gaining an edge by integrating AI. The time to act is now.

So many of us today feel like we’re merely existing instead of thriving - and that’s where a purpose-oriented mind-set comes in. Living with purpose means using your gifts, in keeping with your values, to make a positive impact on the lives of others. But it’s not easy. Half the work of cultivating greater purpose in life involves facing personal and profound questions. What matters most to me? What do I value in other people, and why? What positive change do I want to see in the world?