Showing results by publisher "Audible Studios" in Business & Careers

Berkshire Hathaway, the $300+ billion conglomerate that Warren Buffett built, is among the world's largest and most famous corporations. Yet for all its power and celebrity, few people understand Berkshire, and many assume it cannot survive without Buffett. This book challenges that assumption. In a comprehensive portrait of the corporate culture that unites Berkshire's subsidiaries, Lawrence Cunningham unearths the traits that assure the conglomerate's perpetual prosperity.

UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.

This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last 50 years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines more than a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other.

In a career that has spanned four decades, choreographer Twyla Tharp has collaborated with great musicians, designers, thousands of dancers, and almost a hundred companies. She's experienced the thrill of shared achievement and has seen what happens when group efforts fizzle. Her professional life has been - and continues to be - one collaboration after another. In this practical sequel to her national best seller The Creative Habit, Tharp explains why collaboration is important to her - and can be for you.

These parables - one ancient, one modern - contain time-tested secrets that will put you on the road to happiness and prosperity. They offer simple yet powerful truths about the challenges we all face and must overcome on the road to success.

This book is a practical guide to the evolving landscape of finance, highlighting how it's changing our relationship with money and how financial technology, together with macroeconomic and societal change, is rewriting the story of how business is done in developing economies. Financial services companies are trying to become more customer focused, but struggling to help huge customer segments, particularly in developing economies. Alternative financial models and tools are emerging, which are being embraced by consumers and incumbents.

How are you today? We would hazard a guess that your answer will be along the lines of "I'm so busy", "I feel so frazzled", or "what-am-I doing-even listening to-this-book, I've got so much to do!" However, we also suspect that you know in your heart of hearts that life's not supposed to feel like this. You're not supposed to feel like you're in a hamster wheel that you can't get off; that life is a whirlwind or one never-ending to do list. You know there has to be another way.

If you think the world is a mess, you already have a lot in common with Larry. The genius and power of his simple approach to turning around the parts of your life that need it has transformed people and businesses all over the world. Now, in this wildly entertaining and informative diagnosis and prescription, he narrows down the singular virus sickening the four most influential aspects in our lives: the people around us, our education system, business, and government.

The global economy is entering an era of protracted stagnation, similar to what Japan has experienced for over a decade. That is the message of this brilliant and controversial summary of our current economic predicament from an internationally respected consultant and commentator on financial markets, who predicted the Global Financial Crisis of 2008. The author challenges the assumption that growth can be perpetual and questions the ability of political leaders to enact the tough structural changes needed.

Dirty White Boy is a vivid mosaic of modern London, caught between the ghosts of the past and the uncertainties of the future. With an unforgettable cast of characters ranging from Chico the camp queen to Pam the Fag Lady (with guest spots by stars like Kathy Griffin and Graham Norton), these compulsively listenable true tales offer a wry panorama of Soho's rich and often raucous subcultures.

Venture Deals provides entrepreneurs and start-up owners with a definitive reference for understanding venture capital funding. More than an overview of the process, this book delves into the details of the term sheet, the players, the negotiations, the legalities, and more, including what not to do. This new third edition has been updated to reflect the new realities of today's intricate start-up environment.

Blockbuster drugs - each of which generates more than a billion dollars a year in revenue - have revolutionized the industry since the early 1980s, when sales of Tagamet alone transformed a minor Philadelphia-based firm into the world's ninth-largest pharmaceutical company. In Blockbuster Drugs, Jie Jack Li tells the fascinating stories behind the discovery and development of these highly lucrative medicines, while also exploring the tumult the industry now faces as the "patent cliff" nears.

Scaling Up se enfoca en las cuatro áreas de decisión más importantes que cada empresa debe manejar correctamente: Equipo, Estrategia, Ejecución y Efectivo. El libro incluye una serie de nuevas herramientas, entre las cuales destacan el famoso Plan Estratégico de Una Página y The Rockefeller Habits Execution Checklist™ (Lista de verificación de los Hábitos de Rockefeller), las cuales más de 40000 empresas en todo el mundo han utilizado para lograr una expansión exitosa de sus compañías.

What makes you happy? Others share how they found their passion, purpose, and joy in life in these 101 personal and exciting stories that are sure to inspire and encourage listeners to find their own happiness. Chicken Soup for the Soul: Find Your Happiness will encourage listeners to pursue their dreams, find their passion and seek joy in their life with its 101 personal and inspiring stories. This book continues Chicken Soup for the Soul’s focus on inspiration and hope, reminding us that we all can find our own happiness.

This book is like a language course that is meant to enhance your ability to communicate your art and creative ideas to the world. In the new millennium, artists must create new models for exhibitions and sales. They must also be aware of new modes of communication, from social networking to the latest mobile phone apps. How we share visual information is radically shifting, and artists can benefit from all of these new tools.

Compiled from editorials, articles, speeches, and unpublished manuscripts, Napoleon Hill’s Keys to Success is a complete exploration of Hill’s success philosophy and his 17 essential principles of personal achievement.

It has long been recognized that most standard of living increases are associated with advances in technology, not the accumulation of capital. Yet it has also become clear that what truly separates developed from less developed countries is not just a gap in resources or output but a gap in knowledge. In fact the pace at which developing countries grow is largely determined by the pace at which they close that gap. Therefore, how countries learn and become more productive is key to understanding how they grow and develop, especially over the long term.

Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market trends that are redrawing the world wine map and the terroirists who resist them. Wine and the wine business are at a critical crossroad today, transformed by three powerful forces. Veseth begins with the first force, globalization, which is shifting the center of the wine world as global wine markets provide enthusiasts with a rich but overwhelming array of choices.

In this disquieting cyber thriller, Joseph Menn takes readers into the murky hacker underground, traveling the globe from San Francisco to Costa Rica and London to Russia. His guides are California surfer and computer whiz Barrett Lyon and a fearless British high-tech agent. Through these heroes, Menn shows the evolution of cyber-crime from small-time thieving to sophisticated, organized gangs, who began by attacking corporate websites but increasingly steal financial data from consumers.

Are you paid what you deserve by your clients? This book will save you a fortune - and maybe even make you a fortune. Using proven strategies that can be applied to your business today, it will help you discover: how to confidently hold your price, how to say "no" to clients while improving your relationship, how to negotiate higher fees and prices, and how to handle unrealistic timescales and budgets. Why Do Smart People Make Such Stupid Mistakes? is a practical negotiation guide to more profitable client relationships for marketing and communication agencies, sales teams, and professional service people.