Showing titles in Business

Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the 20th century’s most intriguing figures. Albert D. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands. But his impact went far beyond traditional advertising. This is the story of a man who shaped an industry - and changed the way we look at our world.

Many think that a start-up needs to raise millions of dollars from investors to create a big and successful business. Or that a business owner needs to hire employees as fast as they can. That’s just simply not true. In Bootstrapped to Millions, you’ll explore numerous ways to build a business that continues to grow year after year without needing to hire employees or pour your hard-earned profit back into the business. Starting a business today has never been easier, but it takes focus, determination, and a clear vision to create a successful business.

During the Roaring Twenties, two of the most revered and influential men in American business proposed to transform one of the country’s poorest regions into a dream technological metropolis, a shining paradise of small farms, giant factories, and sparkling laboratories. Henry Ford and Thomas Edison’s “Detroit of the South” would be 10 times the size of Manhattan, powered by renewable energy, and free of air pollution. And it would reshape American society.

Descubre los principios radicales que han contribuido al éxito de Netflix. Reed Hastings, el cofundador, presidente y CEO de Netflix, desvela por primera vez la sorprendente y poco ortodoxa cultura de una de las compañías más creativas y de mayor éxito en la historia de Silicon Valley. Nunca antes ha existido una empresa como Netflix. Esta es la fascinante historia de una compañía singular y de su extraordinaria expansión por el mundo entero.

Nearly fifty years into IBM’s existence, Thomas Watson Jr. undertook the biggest gamble in business history when he “bet the farm” on the creation of the IBM System/360, the world’s first fully integrated and compatible mainframe computer. As CEO, Watson drove a revolution no other company—then or now—would dare, laying the foundation for the digital age that has transformed every society, corporation, and government. The story of Watson being “present at the creation” of the digital age is intertwined with near-Shakespearean personal drama

In our culture, there is a premium placed on finding our passion, as though somehow once we've found it, our lives will finally start to come together as we've always imagined. We've held onto these beliefs about passion and have made daily and even life-changing decisions based on the principle of following our passion.

When Calouste Gulbenkian died in 1955 at the age of 86, he was the richest man in the world, known as 'Mr Five Per Cent' for his personal share of Middle East oil. The son of a wealthy Armenian merchant in Istanbul, for half a century he brokered top-level oil deals, concealing his mysterious web of business interests and contacts within a labyrinth of Asian and European cartels, and convincing governments and oil barons alike of his impartiality as an 'honest broker'. Mr Five Per Cent reveals Gulbenkian's complex and many-sided existence.

Want to crack the code of commodity futures markets? Back to the Futures provides a unique and educational perspective on the world of commodity futures markets, shaped by the personal experiences and professional insights of Dr. Scott Irwin, a leading expert in the field.

As heir apparent to the first global media dynasty, Lachlan Murdoch has been waiting to run his father Rupert’s empire all his life. In this riveting first biography of a little-understood but hugely influential figure, acclaimed journalist Paddy Manning asks: Can the dutiful son hang onto the empire, or will the third generation of Murdoch moguls prove the last? Drawing on unprecedented access to Lachlan Murdoch’s inner circle, Manning explores Lachlan’s upbringing, his political beliefs, and what we can expect from his time at the helm.

John Jacob Astor was the best-known and most important American businessman for more than a half-century. His career encompassed the country's formative economic years from the precarious days following the American Revolution to the emergence of an urban-centered manufacturing economy in the late 1840s.

Uma das mais bem-sucedidas histórias de empreendedorismo do Brasil começou com uma demissão. Em 2001, Guilherme Benchimol iniciava sua carreira no mercado financeiro carioca quando perdeu o emprego. Envergonhado, decidiu fugir do Rio de Janeiro: pegou o carro e dirigiu quase 20 horas até Porto Alegre, onde, longe dos principais centros financeiros do país, fundou uma modesta empresa de investimentos, a XP, numa salinha de 25 metros quadrados.

Born into a poor family in rural Jamaica to a teenage mother and an infamous father, Odetta has had a life that is nothing short of a miracle. She lost her father when she was six to criminality in his bid to escape the authorities. She did not graduate from high school, was a college dropout who was pregnant twice by age 17, once from sexual abuse resulting in an abortion that she thought left her sterile. Despite her many life lessons, by age 25, Odetta became a vice president in a US Fortune 500 company that is today Xerox and built her first mansion for her extended family.

The great Henry Ford was the unforgettable American captain of industry and unequalled business magnate who founded the Ford Motor Company and the unequalled force behind the development of the assembly line technique of mass production. Here, in this unique and very accessible audiobook, Ford tells his own story. A must for businessmen everywhere and a lauded addition to all school and university systems. A true audio treasure!

Arnold Palmer taught world-class pro golf instructor Brad Brewer how to play golf. But that was just the beginning. For more than 30 years, Palmer taught Brad how to live. As a businessman, a father, a celebrity, a philanthropist, and a friend, Palmer showed those around him that true success has nothing to do with the final score - and everything to do with how you play the game.

This is a story of an African American woman working at the highest levels in STEM. Dr. Sandra K. Johnson earned a Ph.D. in electrical and computer engineering from Rice University, Houston, Texas, in May 1988, the first Black woman to do so. She then became a successful global technology leader and an IBM Chief Technology Officer (CTO). The story narrates the inextricable human dimension of dealing with various personal and familial challenges that people naturally encounter—with the highs and lows, and exhilarations and disappointments.

In the best-selling tradition of Liar's Poker comes a devastatingly accurate and darkly hilarious behind-the-scenes look at the wonderful world of management consulting.

“His vision made giants out of men and organizations.” A pioneer, an adventurer, a great industrialist and a caring, courageous human being…the story of J.R.D. Tata is fascinating. His biography is the tale of determination, integrity and prodigious intelligence.

The Sandy Weill story is truly one for the ages. Starting with $30,000 in borrowed cash in 1960, and relying on uncanny entrepreneurial instincts in the corporate world, he made himself a billionaire and became one of the most powerful bankers in the world. After rising to become the president of American Express, Weill saw his empire crash and burn. Undaunted, he started over and eventually became CEO and then chairman of Citigroup.

Ranked as one of the richest men in the world, Jeff Bezos is undoubtedly an expert in business and an extraordinary entrepreneur. Now, this biography is here to unveil how Bezos’ life and philosophy helped him build one of the web’s largest stores. From the early days of Amazon to its journey to becoming a massive business empire, Jeff Bezos: Biography of a Billionaire Business Titan delves into Jeff Bezos’ life, achievements, and legacy.

钱是会走路的，即使你把钱压在箱子里，抱在被窝里，换成金银股票放在保险柜里，都挡不住钱会像长脚一样走来走去。投资理财，就是要专找那些别人看不见，正在走路的钱。贝版记录了老中代代传下来的五条理财真经：提高信用分数、避免超前消费、开二手车、亲自维修、不打官司多运动。