Showing results for "elephants" in Small Business

For many people, hiring staff is one of the scariest elements to growing a business, but there is a universal fact: You can’t grow a business without staff. The problem is, of course, that people do odd stuff. Things you’d never think of: smoking a joint when operating a forklift. Meeting each other in intimate ways in the executive toilet. Taking advantage of the takings....

How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to.

A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business.