Showing results for "elephants" in Entrepreneurship

How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to.

The Art of Strategic Partnering is a how-to guide for creating and managing successful strategic partnerships. Made for entrepreneurial leaders and executives, this audiobook shows you how to grow a company and achieve game-changing results. Learn tried-and-true lessons from a Silicon Valley industry expert who has successfully negotiated and managed more than 150 strategic partnerships.

A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business.

As one of six children of British medical missionaries, John Hoyte grew up in China till age 13. During World War ll, he and his siblings, separated from their parents, were interned by the Japanese for nearly four years. In his 20s, he led a British expedition over the Alps with an elephant to investigate which way Hannibal and his army of 30,000 men and 37 elephants had taken in 218 BC. Later, he founded a start-up corporation in Silicon Valley and was an inventor and entrepreneur. With each surprising twist and turn of his journey, John has built a fulfilling life, infused with purpose and creativity.