Showing results for "The Trout" in Business & Careers
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The 22 Immutable Laws of Marketing
- By: Al Ries, Jack Trout
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Unabridged
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As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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very useful read
- By John Gould on 02-08-15
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The 22 Immutable Laws of Marketing
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Release date: 22-04-14
- Language: English
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A Book of Five Rings
- The Strategy of Musashi
- By: Miyamoto Musashi
- Narrated by: Alec Sand
- Length: 1 hr and 39 mins
- Unabridged
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Legendary 17th century swordsman Miyamoto Musashi’s exposition of sword fighting, strategy and Zen philosophy. Required reading for any martial artist, business person or student of strategy. Includes the one hour Zen inspired soundtrack The Mysterious Sound of Wind in the Bamboo. Performed on authentic Japanese instruments.
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horrible
- By Anonymous User on 20-07-20
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A Book of Five Rings
- The Strategy of Musashi
- Narrated by: Alec Sand
- Length: 1 hr and 39 mins
- Release date: 07-01-11
- Language: English
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In Search of the Obvious
- The Antidote for Today's Marketing Mess
- By: Jack Trout
- Narrated by: Sean Pratt
- Length: 6 hrs and 42 mins
- Unabridged
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To bring the principles of finding the obvious to life, Trout finds obvious solutions to today's troubles for the likes of GM, Coke, Wal-Mart, newspapers, and the bewildering beer business. The fundamental problem is that professional marketers overlook the most obvious and effective ideas entirely, in an attempt to be clever or creative. But if an idea is obvious to you, it will be obvious to your consumer - which is why it will work.
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In Search of the Obvious
- The Antidote for Today's Marketing Mess
- Narrated by: Sean Pratt
- Length: 6 hrs and 42 mins
- Release date: 29-01-09
- Language: English
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The 22 Immutable Laws of Marketing
- By: Al Ries, Jack Trout
- Narrated by: Al Ries, Jack Trout
- Length: 1 hr and 29 mins
- Abridged
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Calling upon over 40 years of marketing experience, authors Al Ries and Jack Trout use vivid examples and fascinating anecdotes to explain the keys to today's tough, competitive marketplace. Learn how to avoid the danger of ego and arrogance, the need to understand trends, and many other crucial marketing lessons, as Ries and Trout point you solidly in the direction of success.
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A decent book
- By Marmite on 03-01-11
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The 22 Immutable Laws of Marketing
- Narrated by: Al Ries, Jack Trout
- Length: 1 hr and 29 mins
- Release date: 16-12-99
- Language: English
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Differentiate or Die
- By: Jack Trout, Steve Rivkin
- Narrated by: Patrick Cullen
- Length: 6 hrs and 18 mins
- Unabridged
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Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.
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Outstanding
- By Azfar A. Haider on 22-04-22
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Differentiate or Die
- Narrated by: Patrick Cullen
- Length: 6 hrs and 18 mins
- Release date: 26-04-02
- Language: English
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Casting Shadows
- Fish and Fishing in Britain
- By: Tom Fort
- Narrated by: Paul Hilliar
- Length: 9 hrs and 36 mins
- Unabridged
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From cunning Neolithic traps, intricate Roman nets and quarrellous Victorian societies to the evolution of angling and eventual gentrification of river access, this history spans thousands of years and ends with a poignant call to protect the underwater world from the horrors of industrial fishing and farming.
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good but needs fact checking
- By R on 24-11-23
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Casting Shadows
- Fish and Fishing in Britain
- Narrated by: Paul Hilliar
- Length: 9 hrs and 36 mins
- Release date: 23-04-20
- Language: English
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The Prince: The Strategy of Machiavelli
- By: Niccolò Machiavelli
- Narrated by: Peter Batchelor
- Length: 3 hrs and 45 mins
- Unabridged
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Perhaps one of the most influential and controversial books in history, Machiavelli’s The Prince raises issues that are still debated centuries after its publication. The theories he developed in The Prince were derived from his observation of the successes and failures of the ruling class. The Prince was designed as a practical guide for newly appointed rulers and is required reading for all persons in a position of authority who strive for grandeur in business and politics.
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a lot of information to take in
- By Jo on 21-04-15
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The Prince: The Strategy of Machiavelli
- Narrated by: Peter Batchelor
- Length: 3 hrs and 45 mins
- Release date: 25-03-11
- Language: English
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A Book of Five Rings
- The Strategy of Musashi
- By: Miyamoto Musashi
- Narrated by: Alan Munro
- Length: 4 hrs and 1 min
- Unabridged
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This special edition of A Book of Five Rings contains one hour of traditional Japanese flute (shakuhachi) and 43 minutes of music by traditional japanese ensemble. The music appears track by track at the end of the two and a half hour audiobook and is included as wonderful compliment to this dynamic and elegant listening experience. Legendary 17th-century swordsman Miyamoto Musashi’s exposition of sword fighting, strategy, and Zen philosophy.
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The best version
- By Anonymous User on 13-12-22
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A Book of Five Rings
- The Strategy of Musashi
- Narrated by: Alan Munro
- Length: 4 hrs and 1 min
- Release date: 23-07-14
- Language: English
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El Arte De La Guerra [The Art of War]
- By: Sun Tzu
- Narrated by: Diego Guerrero
- Length: 1 hr and 34 mins
- Unabridged
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En El arte de la guerra, Sun Tzu hace análisis detallados y recomendaciones útiles sobre trece temas principales de la estrategia militar: la planeación, el reto, el ataque, el posicionamiento, la dirección, fuerzas y debilidades, las maniobras, la implementación de las tácticas, el avance, el terreno, las fases de una campaña, las armas y el uso de información.
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El Arte De La Guerra [The Art of War]
- Narrated by: Diego Guerrero
- Length: 1 hr and 34 mins
- Release date: 10-12-13
- Language: Spanish
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The Art of War
- The Strategy of Sun Tzu
- By: Sun Tzu
- Narrated by: Mike Borris
- Length: 1 hr and 48 mins
- Unabridged
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This timeless text is required listening for any business person or athlete interested in strategy. It includes a soundtrack entitled "The Mysterious Sound of Wind In the Bamboo", a 43-minute collection of Zen-inspired Japanese music by the Matsu Take Ensemble.
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Half book is music & adds nothing
- By Eric Dale on 21-07-16
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The Art of War
- The Strategy of Sun Tzu
- Narrated by: Mike Borris
- Length: 1 hr and 48 mins
- Release date: 01-11-11
- Language: English
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Anthology of Business Strategy
- By: Miyamoto Musashi, Niccolò Machiavelli, Sun Tzu
- Narrated by: Jim Donaldson, Peter Batchelor
- Length: 7 hrs and 23 mins
- Unabridged
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Here are three classics that must be in any business person's library: The Art of War by Sun Tzu, The Prince by Machiavelli, and A Book of Five Rings by Miyamoto Musashi. This impressive collection is accompanied by one hour of Zen-inspired Japanese music, performed on authentic instruments.
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Anthology of Business Strategy
- Narrated by: Jim Donaldson, Peter Batchelor
- Length: 7 hrs and 23 mins
- Release date: 23-05-12
- Language: English
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The Art of War
- By: Sun Tzu
- Narrated by: Arika Escalona
- Length: 2 hrs and 18 mins
- Unabridged
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The timeless original text; required listening for anyone interested in strategy. This is a work of subtlety and paradox that shows the way to a clean and aesthetic triumph. Sun Tzu insisted that a skilled warrior observes, calculates, outwits , and outmaneuvers an adversary, and in doing so averts the destruction of battle.
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The Art of War
- Narrated by: Arika Escalona
- Length: 2 hrs and 18 mins
- Release date: 01-12-10
- Language: English
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A Book of Five Rings: The Strategy of Musashi
- By: Miyamoto Musashi
- Narrated by: Jim Donaldson
- Length: 2 hrs and 47 mins
- Unabridged
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This is legendary 17th century swordsman Miyamoto Musashi’s exposition of sword fighting, strategy, and Zen philosophy. Required listening for any martial artist, business person, or student of strategy, this audiobook includes the one hour Zen inspired soundtrack, The Mysterious Sound of Wind in the Bamboo, performed on authentic Japanese instruments.
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Liked the book, but…
- By "bsjwright" on 10-01-17
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A Book of Five Rings: The Strategy of Musashi
- Narrated by: Jim Donaldson
- Length: 2 hrs and 47 mins
- Release date: 16-05-12
- Language: English
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How to Make Money
- The Top Ten Businesses and Business Men of All Time
- By: Paul Beck
- Narrated by: Michael Larkin
- Length: 6 hrs and 28 mins
- Unabridged
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These are the strategies that built the biggest companies in the world, and made their owners the richest men in the world. Six hours of essential listening for anyone who is interested in business. Includes sections on Steve Jobs and Apple; Bill Gates and Microsoft; MacDonald’s and Ray Croc; Thomas Edison and General Electric; the Coca Cola Company; the Rockefellers and Standard Oil; the Hershey Chocolate Company; Sam Walton and Walmart and Henry Ford of the Ford Motor Company.
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A worthwhile listen
- By Simon on 06-04-18
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How to Make Money
- The Top Ten Businesses and Business Men of All Time
- Narrated by: Michael Larkin
- Length: 6 hrs and 28 mins
- Release date: 20-08-13
- Language: English
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The Art of War
- By: Sun Tzu
- Narrated by: Peter Batchelor
- Length: 1 hr and 21 mins
- Unabridged
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The Art of War has been applied to many fields outside of the military. Many business books have applied the lessons taken from the book to office politics and corporate business strategy. Many Japanese companies make the book required reading for their key executives. The book is also popular among Western business circles citing its utilitarian value regarding management practices. Many entrepreneurs and corporate executives have turned to it for inspiration and advice on how to succeed in competitive business situations.
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The Art of War
- Narrated by: Peter Batchelor
- Length: 1 hr and 21 mins
- Release date: 27-03-20
- Language: English
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Big Brands Big Trouble
- Lessons Learned the Hard Way
- By: Jack Trout
- Narrated by: Jeff Woodman
- Length: 1 hr and 59 mins
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Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes...
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Big Brands Big Trouble
- Lessons Learned the Hard Way
- Narrated by: Jeff Woodman
- Length: 1 hr and 59 mins
- Release date: 05-08-05
- Language: English
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How to Make Money
- The Top Ten Businesses and Businessmen of All Time
- By: Paul Beck
- Narrated by: Freda Cooper
- Length: 6 hrs and 22 mins
- Unabridged
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This is how they did it. These are the strategies and moves that built the biggest companies in the world, and made their owners the richest men in the world. Six hours of essential listening for anyone who wants to make money.
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How to Make Money
- The Top Ten Businesses and Businessmen of All Time
- Narrated by: Freda Cooper
- Length: 6 hrs and 22 mins
- Release date: 19-06-13
- Language: English
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The Art of War
- The Strategy of Sun Tzu
- By: Sun Tzu
- Narrated by: Victoria Mcgee
- Length: 2 hrs and 3 mins
- Unabridged
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The timeless original text; required listening for any business person or athlete interested in strategy. This is a work of subtlety and paradox that shows the way to a clean and aesthetic triumph. Sun Tzu insisted that a skilled warrior observes, calculates, outwits, and outmaneuvers an adversary, and in doing so averts the destruction of battle.
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The Art of War
- The Strategy of Sun Tzu
- Narrated by: Victoria Mcgee
- Length: 2 hrs and 3 mins
- Release date: 24-06-13
- Language: English
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The Art of War
- The Art of Strategy
- By: Sun Tzu
- Narrated by: Alec Sand
- Length: 1 hr and 46 mins
- Unabridged
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Overall
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A work of subtlety and paradox that shows the way to a clean and aesthetic triumph. Sun Tzu insisted that a skilled warrior observes, calculates, outwits, and outmaneuvers an adversary, and in doing so averts the destruction of battle.
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The Art of War
- The Art of Strategy
- Narrated by: Alec Sand
- Length: 1 hr and 46 mins
- Release date: 18-09-09
- Language: English
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The Disney Difference
- The Complete Guide to Adding Disney-Like Magic to Your Corporation or Organization
- By: Wayne Olson
- Narrated by: Wayne Olson
- Length: 4 hrs and 23 mins
- Unabridged
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Transform your business or nonprofit organization. The Disney Difference is a must-listen for fans of Disney or for anyone who wants to apply the lessons and magic of Walt Disney to their organization. If you serve customers, charitable donors, or guests, this book will show you how you can give your best and give everyone a more magical experience.
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The Disney Difference
- The Complete Guide to Adding Disney-Like Magic to Your Corporation or Organization
- Narrated by: Wayne Olson
- Length: 4 hrs and 23 mins
- Release date: 23-04-18
- Language: English
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