Showing results for "The Real Thing" in Marketing & Sales

One of Michiko Kakutani's (New York Times) top 10 books of 2016. A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again.

10 years ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a worn-out pair of sneakers and a dream: to make it big in the city that never sleeps. Despite having no experience in real estate and no contacts, Fredrik transformed himself into the best seller in the most competitive real estate market on the planet, brokering multimillion-dollar deals for celebrities, selling out properties all over the city and charming TV audiences as one of the stars of Million Dollar Listing New York.

What is the difference between agents that succeed and agents that fail? The answer lies in what they know. Most real estate agents do not know what they must do to succeed. It's that simple. Longtime real estate broker, mentor, and trainer Matt Williams has observed the practices of successful, as well as unsuccessful, agents for more than 30 years. In this book, Matt shares the things agents must think, do, and say in order to succeed.