Showing results for "The Race" in Marketing

The Ad Race, what is it? It’s not just an endless discussion on race, or just another opportunity to draw on the negative examples of diversity and inclusion that exist. It’s a chance to have an open discussion on inclusivity, representation in all forms, and most importantly to celebrate the successes within the ad industry. Guests will also be joining us in debates, weighing in on trending D&I topics, and sharing their experiences. Hosted on Acast. See acast.com/privacy for more information.

With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBTQ consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends. He also cautions that missing the mark with advertising that excludes or is culturally offensive can be a costly mistake.

At WEB ROI our goal is to guide your business to the finish line and help you win the race online. Our podcasts and audiobooks will provide tips and insights into the best things you can do for your business for a first-place finish on the podium. Contact us today at info@webroi.ca or give us a call at 1-877-7WEB ROI and visit our website webroi.ca to learn more and get your digital marketing off the starting line!

Two mega brand builders (Caryn Johnson and Shannon Race) who love marketing & startups, keeping up with gen z, and (sort of) following their spirit guides. It’s just f*cking marketing, duh.