Showing results for "The Art of War" in Marketing & Sales

Are you feeling reactive - rather than proactive - when running your email marketing campaigns? Did tactics that used to work miracles now fail publicly and miserably? Have your pivots to different strategies had a stupidly short shelf-life? When marketing wisdom fails us, we need to look at other disciplines, such as war. I don't believe it is an accident that marketing efforts are called "campaigns"; mirroring language used for millennia.

Freedom from oppression, a political flashpoint, or a senseless invasion. Unfortunately, wars happen. They also happen in creative communication agencies and client meeting rooms. Whether it's internal or external, we have all been there or are right in the thick of it now. Fighting relentlessly for an idea that was formed in our heads or as a team.But why the battle? Is it the case of creativity vs commerce, a mismatch of vision, a narcissistic leader or just a bad briefing?Let’s dig into the battles that have been won and lost with creatives, business managers and clients. And like those ...