Showing results for "Teams" in Motor Sports

Why has Ferrari struggled so much in recent years? When will Ferrari win another Championship? In Forza Ferrari, FIA-accredited F1 journalist and a leading voice in ESPN's F1 coverage, Nate Saunders looks for answers to these questions and goes beyond simple answers by delving into the shifts within F1 from Ferrari's dominance in the mid-2000s to their current challenges. With an extensive network across the F1 paddock, Nate's close relationships with key figures, particularly at Red Bull, McLaren, and Ferrari, offer him unique access to the heart of the sport.

Learn how you can apply motorsports branding lessons to your business or your race team. Filled with practical, real-world tips to help you build your brand and achieve your goals. In this book, you’ll learn how you can use branding to give your team or your business “the look” all while keeping within a grassroots-sized budget. Fritz Wilke, Fortune 500 marketer and longtime front-runner in the Sports Car Club of America’s top amateur road racing series, shares his insights on building brands into powerful marketing tools to attract customers and sponsorship.