Showing results for "Talk Talk" in Business

Michael E. Gerber is the author of 13 business books, including the best seller The E-Myth Revisited. His revolutionary perspective has become the gold standard for small business development throughout the world, making him what INC magazine calls “The World’s #1 Small Business Guru” and one of BusinessWeek’s best-selling authors of past decades.

As a young man, Earvin "Magic" Johnson admired his father and other small-town entrepreneurs who created jobs and served as leaders in his Midwestern community. He worked for them, watched them, and his interest in building communities through economic development grew even while his basketball career flourished. His fame as an NBA star gave him access to some of the most successful business leaders in the country.

In Good Business, Novelli begins with his early career success in Mad Men-era marketing, which left him feeling unfulfilled. He describes the process of changing career trajectory: how he helped reposition the Peace Corps; built Porter Novelli, a global PR agency for social impact; fought the Tobacco Wars; and became CEO of AARP, the largest nonprofit in America.