Showing results for "Sea Stories" in Money & Finance
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The Sea We Swim In
- How Stories Work in a Data-Driven World
- By: Frank Rose
- Narrated by: Arthur Morey
- Length: 8 hrs and 11 mins
- Unabridged
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Overall4 out of 5 stars 4
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Performance5 out of 5 stars 4
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Story4 out of 5 stars 4
In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields - psychologists, economists, advertising and marketing executives - failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion.
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The Sea We Swim In
- How Stories Work in a Data-Driven World
- Narrated by: Arthur Morey
- Length: 8 hrs and 11 mins
- Release date: 29-06-21
- Language: English
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Regular price: £12.99 or 1 Credit
Sale price: £12.99 or 1 Credit
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