Showing results for "Sea Stories" in Management & Leadership

In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields - psychologists, economists, advertising and marketing executives - failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion.

As the aide for a navy admiral more than thirty years ago, Mark C. Fava learned valuable lessons that were formative in his emergence as a thoughtful and successful leader. Now a vice president at the world’s largest aerospace company and a career aviation lawyer, Mark is sharing his wisdom in this insightful and entertaining behind-the-scenes look at the successes and failures of a young naval flight officer working every day for the Admiral and how the Admiral reacted as a great leader.