Showing results for "Persuasion" in History

This gripping book traces the evolution of brainwashing from its beginnings in torture and religious conversion into the age of neuroscience and social media. When Pavlov introduced scientific approaches, his research was enthusiastically supported by Lenin and Stalin, setting the stage for major breakthroughs in tools for social, political, and religious control.

Welcome to Persuasion Class, the podcast where we'll dive into the evolution of persuasion in the early days of the English language. We’ll unearth the practical tools of persuasion, arming you to fight towards your own goals.

In 480 BC, Xerxes, the King of Persia, led an invasion of mainland Greece. Its success should have been a formality. For 70 years, victory had seemed the birthright of the Persian Empire. In the space of a single generation, they had swept across the Near East, shattering ancient kingdoms, storming famous cities, putting together an empire which stretched from India to the shores of the Aegean. Yet somehow, astonishingly, against the largest expeditionary force ever assembled, the Greeks of the mainland managed to hold out.

All of us are faced countless times with the challenge of persuading others, whether we're trying to win a trivial argument with a friend or convince our coworkers about an important decision. Instead of relying on untrained instinct - and often failing as a result - we'd win more arguments if we learned the timeless art of verbal persuasion, or rhetoric.

In this book, renowned rhetorical scholar Robin Reames argues that, in today's polarized political climate, we should all care deeply about learning rhetoric. Drawing on examples ranging from the destructive ancient Greek demagogue Alcibiades to modern-day conspiracists like Alex Jones, Reames breaks down the major techniques of rhetoric, pulling back the curtain on how politicians, journalists, and "journalists" convince us to believe what we believe—and to talk, vote, and act accordingly.

Just as today’s observers struggle to justify the workings of the free market in the wake of a global economic crisis, an earlier generation of economists revisited their worldviews following the Great Depression. The Great Persuasion is an intellectual history of that project. Angus Burgin traces the evolution of postwar economic thought in order to reconsider many of the most basic assumptions of our market-centered world.

In The Populist Persuasion, the distinguished historian Michael Kazin guides listeners through the expressions of conflict between powerful elites and "the people" that have run through our civic life, filling it with discord and meaning from the birth of the United States until the present day.

In this series of lectures, Professor Ken Masugi of Johns Hopkins University examines the importance of rhetoric in American politics. Political speeches have, since the nation’s inception, defined and shaped American politics. Professor Masugi demonstrates how the greatest American political speeches take their bearings from the Declaration of Independence and the Federalist Papers.