Showing results for "Persuasion" in Workplace & Organisational Behavior

How do politicians influence people with their seemingly natural charisma? How do some salesmen earn six-figure incomes, while others struggle to put food on the table? Why do some people seem so friendly despite being total strangers? Every year companies and firms spend millions of dollars a year trying to answer these questions. You have some of these same types of questions about your everyday life.

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior - fascination - and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we have only seconds to compete?