Showing results for "Messages" in Elections & Political Process

At the start of an epic election, the team trying to reelect President Obama faced a mountain of challenges: a dismal economy, the faded hopes of the first campaign, and a struggle to raise enough cash to compete. No president had risen so fast, or fallen so far, in the modern era. And no president in living memory had earned a second term in such troubled times. To resell the president, they needed to redefine the world they were living in. They needed to retell their own story and rewrite the characters.

It's a common complaint that a presidential candidate's style matters more than substance and that the issues have been eclipsed by mass-media-fueled obsession with a candidate's every slip, gaffe, and peccadillo. This audiobook explores political communication in American presidential politics, focusing on what political insiders call "message". Message, Michael Lempert and Michael Silverstein argue, is not simply an individual's positions on the issues but the craft used to fashion the creature the public sees as the candidate.