Showing results for "Melissa" in Business Communication

Storytelling is an essential business skill. We use stories in a variety of ways to attract customers, partners, investors, and build our team. Your audience needs to understand why you do what you do, and your powerful storytelling skills must emotionally hook them. A pie chart can’t communicate emotionally the way stories do. This book will teach you how to put your listeners in a “Mind Movie” so that they see it, taste it, smell it, touch it, and most of all, feel it—so that your leadership becomes magnetic, memorable, and impactful to drive the results you seek.

Perfunctory efforts to show investment in a business relationship don't cut it anymore. Business professionals working across national and cultural boundaries need to form authentic relationships that drive rapport, camaraderie, and optimal team performance—and Forging Bonds in a Global Workforce provides the most thorough and practical approach to date on this issue. Renowned academics in the field of intercultural relationship-building Andy Molinsky and Melissa Hahn deliver an easy-to-understand approach to help you supercharge your global relationship-building skills.

Storytelling in business works. It enhances memory, enthusiasm, and commitment in listeners. But where do you get the stories from and when should you use them? The Storytelling Entrepreneur was developed during workshops and one-to-ones held by business consultant and author Melissa Addey with real-life entrepreneurs at the British Library’s Business & IP Centre.

Does your business feel lifeless in today's fast-paced marketplace? Tired of struggling to stand out? Can't seem to clarify your message? You may be a zombie and not even know it. Zombies are confused, haphazard, and indistinguishable. Businesses act like zombies when empty communications alienate customers, supporters, and partners. The Zombie Business Cure gets to the heart of many communication problems: identity.

People have been talking about selling the same way for years. They might use different phrasing, but they’ve been saying the same things. “Don’t take no for an answer”! “Always be closing"! “You’re either born to sell, or you’re not". Well, guess what, times have changed. You don’t have to sell like that anymore! And no, you don’t have to be born with “the sales gene”. Anybody can succeed in sales, and better yet, everybody will find more success by being themselves.

With social networks, teleconferencing, and webinars, you are able to meet more people in more ways than ever before. But that doesn’t mean you’re creating new possibilities through valuable connections. Networking Is Dead offers a new approach to fundamental networking misconceptions. Authors Melissa G Wilson and Larry Mohl show it’s the quality rather than the quantity of connections that counts. Their fable tells the story of connection expert Dan guiding Meredith, an outgoing social media expert, and Lance, a shy accountant, to build relationships that matter to them and their businesses.