Showing results for "James" in Marketing & Sales

When we make decisions we like to think we weigh the options carefully, look at all the possibilities, and make the best choice based on a rational examination of the facts. But in truth, much of our decision making happens on a subconscious level based on feelings we might not even be aware of. By observing and predicting human behavior, we can learn to react and direct behavior in others with the right kinds of words and body language. If you want to learn how to convince people to buy your product, contribute to your cause, or vote for your candidate, this book has the answers.

Winning customers is the lifeblood of any business, yet so many people fail dismally at it. James Sinclair knows how it’s done. In 15 years, he has built a one-man business as a children’s clown into a multi-million-pound enterprise with a network of companies and over 400 employees. In this audiobook, he lets eager business owners into his secrets for getting the right customers fast and to make their businesses grow. Finding, getting, and keeping customers is the most significant and important skill set of a successful start-up entrepreneur.

Stuck in a "win-win versus win-lose" mind-set, most negotiators focus on the face-to-face process at the table. David Lax and James Sebenius urge bargainers to look beyond tactics at the table. Persuasive tactics are only the "first dimension" of the authors' path-breaking approach, developed from their decades of doing deals and analyzing great dealmakers.

In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant. Groups are better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.

Everything has changed. The latest science shows that old, counter-productive closing tactics backfire and hold you back. In The Perfect Close you will learn a closing method that is nearly always successful. It's zero pressure and involves just two questions. It's a clear and simple approach that is flexible enough to use on every kind of sale at every given stage. It can be learned in less than an hour and mastered in a day.

Category Creation is the first and only audiobook on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing and, more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There's no better strategy that results in faster growth and higher valuations for the company on top.

In 2021, when the economy was at its toughest, I took 100 skeptical firms and within 30 days, I helped them to grow their collective revenue by over £1million, from the clients they already had, for the work they were already doing.

In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant. Groups are better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.

This is a quick reference guide. Once you’ve identified why your deal is stuck you can jump right to that chapter for solutions. This book is for book for all those entrepreneurs, business leaders and sales professionals that want to close those bloated pipelines and prevent deals from getting stuck in the first place. This book will teach you how to unstick deals, shorten your sales cycle and prevent deals from sticking to begin with.

Though it's a potentially lucrative enterprise, the reality of independent consulting seldom matches the dream. Most solo consultants and boutique consulting firms are perpetually within six months of bankruptcy due to the sputtering unreliability of their new business engines.

Yes, it’s possible to build a business around your expertise, ideas, message, and personality. But first you need to realize - you are the brand. It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? In You Are the Brand, Mike Kim shares his proven eight-step blueprint that has helped build the brands for some of today’s most influential thought leaders - as well as his own personal brand.

Trend forecaster James Wallman reveals the world's growing sense of stuffocation – and how we can move away from it. We have more stuff than we could ever need - clothes we don't wear, kit we don't use, and toys we don't play with. But having everything we thought we wanted isn't making us happier. It's bad for the planet. It's cluttering up our homes. It's making us feel 'stuffocated' and stressed - and it might even be killing us.

In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by listeners and companies worldwide and available in more than a dozen languages. Though the world has changed in many ways since then, the way to a customer’s heart has not.

Unlock e-commerce success with the Dropship Unlocked podcast. Join UK e-commerce experts, Lewis Smith and James Eardley, as they guide aspiring entrepreneurs to financial and time freedom.Dive into high-ticket dropshipping, Shopify, Google Ads, and more. Discover stories, strategies, and tips to fast-track your e-commerce journey. Whether you're a newbie or seasoned seller, we're here to elevate your business. Embrace the laptop lifestyle, the e-commerce evolution, and Shopify's power with us. Ready to become a successful entrepreneur?Tune in!

If you want to move products, you need to move people. And if you want to move people, you need to move minds. This is what modern B2B marketing is all about. It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth. There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant. This book brings together the latest thinking on humanized B2B marketing.

Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.

Everyone, regardless of their background and training, can improve their storytelling abilities. But what is a story? How can you tell it in a way that delights and informs your listeners? Take a journey into the keys to great storytelling with two of the country’s top experts on story presentation and speech writing.

Whether you're a solopreneur, a startup founder, or a marketing enthusiast with a shoestring budget, this book is your roadmap to crafting a brand identity that makes waves. This book is more than a collection of thoughts and theories. It talks about real things you can do and steps you can take to have the most impact without going broke. If you’re ready to change the trajectory of your brand, industry, and most importantly, your life by learning simple, affordable, and distinctive tools for legacy brand building, start listening to this audiobook today!

Persuasion: The Complete Step by Step Guide on Persuasion, Mind Control and NLP is a simple, step-by-step guidebook that enables you to access your natural power of persuasive abilities. You possess a natural talent within you that allows you to guide others in your preferred direction and achieve your desired results. You have the power to attain anything you want in life, and to personally design the exact life you thought you would only lead in your dreams.

Are you considering to make use of the hottest new social media platform TikTok for marketing your products and services? To some people, that app is just about lip-syncing video app for teens, but it's much more than that. Savvy brands and business are already implementing strategies to cashing out efforts made on TikTok marketing. This book shows you how to make use of TikTok the right way!