Showing results for "Jack" in Business Development

As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.

The Art of Profitability reveals the invisible but important governing principles that can mean the difference between business failure and success. Each of the book's 23 chapters presents a lesson from the exuberant and always challenging master - and a profit paradigm that will open your mind to the many ways to make profit happen.

Learn how to get started in the self storage business including over 150 proven ideas to save you time and money and make sure your project is a success. Secrets and wisdom from over 25 years designing and building self storages for others and myself. This is one book you can not afford to miss!

Instead of slogging through 10-15 books to piece together all the relevant bits of information you need, Peter Rasmussen has distilled his experience from helping more than 300 companies getting started in China - including six of his own startups - into manageable, "must-know" steps that are critical to successful entry into the startup world.