Showing results for "Introduction" in Marketing & Sales

In this collection of Jeff Bezos' writings - his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas - you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.

As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today. This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising.

Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.

Every entrepreneur has a story to tell, whether they’re running seven-figure startups or small personal brands. Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale. The Story Engine provides a clear, concise, and actionable strategy to reap the benefits of inbound marketing.

Learn about Federal and State Income Taxes, IRS Forms, how budgets constantly change in your state, what to do when a financial crisis occurs, and how to become a successful entrepreneur and run a business efficiently in this podcast.

Each and every organization needs to develop a good strategy for public affairs. Public affairs has received such kind of importance in today's world because no organization can survive in isolation. Every institution requires other institutions as well as the public that act as the customer, the decision-maker, as well as the employees that can make or break the image of an organization. With the advent of technology, this task has become easier for managers. The information could be disseminated at a very low cost with the use of mass media and socializing websites.

The Art of Profitability reveals the invisible but important governing principles that can mean the difference between business failure and success. Each of the book's 23 chapters presents a lesson from the exuberant and always challenging master - and a profit paradigm that will open your mind to the many ways to make profit happen.

In this first-of-its-kind book, seasoned security pros Christian West and Brian Jantzen share lessons learned from years of protecting some of corporate America's most prominent people. Full of practical, hands-on information, this guide provides a comprehensive overview of how to conceive, build and run successful executive protection programs in corporate settings. With insights that only experience in all phases of program execution can provide, the authors dig into the key questions that corporations need to ask and answer.

Discover how to create passive income by letting Amazon sell for you! Passive income is real. But what you're about to learn, will change your life, and the way you look about money. In this outstanding audiobook, you will reveal how to build an Amazon FBA business that allows you to travel the world, make massive amounts of money, and work anytime, anywhere you want to. Forget about the traffic jam on the way to work...forget about an annoying boss that thinks he owns you...forget about an unfair salary...simply buy this audiobook, learn the business model, and start your new life!

The realms of technology and finance are undergoing tremendous transitions, and the concept of cryptocurrencies, of which Bitcoin is the pioneer, is at the vanguard of this revolution. Bitcoin is the first cryptocurrency ever created. The cryptocurrency known as bitcoin has garnered the interest of a wide range of individuals, including financial organizations, economists, and even governments, in addition to garnering the attention of individuals who are enthusiastic about computers.

Higher Skill is a dynamic software house, specializing in cutting-edge software solutions. With a dedicated team of experts, we excel in creating bespoke software tailored to diverse industries. Our commitment to innovation, client-centric approach, and a focus on quality set us apart in the digital landscape. At Higher Skill, we thrive on solving complex challenges, driving digital transformation, and helping businesses stay competitive in a fast-evolving world.

Larry Summers (US Former Treasury Secretary) once exclaimed,” 40 years from now, Blockchain and all that followed from it will figure more prominently in that story than will Bitcoin.” This is the essence of my interest and research in Blockchain Technology. Most of the discussions or information is about Bitcoin investing and its implications on Fintech sector.

Are you looking to grasp the fundamentals of digital marketing without drowning in jargon? "The Foundations of Online Engagement: An introduction to digital marketing" is your straightforward companion, catering to beginners and those seeking clarity on the basics.

Power amplifiers are specialized devices designed to deliver significant power to one or more speakers, enhancing the audio experience.

When we are too close to a problem, the great picture often alludes us. New to sales and looking for some basic training? Are you a veteran to the industry and looking for some new material? Sales doesn't have to be some allusive and mysterious vocation. It's a learnable skill set.

Our job as salespeople is to leverage our knowledge and identify possible solutions for consumers by demonstrating value via benefits. Often we forget the consumer doesn’t know what we know. Most consumers are looking for some guidance and direction. So whether you are new to selling or a seasoned pro, take it one step at a time. In this audiobook, we are going to cover everything from creating a sales process to prospecting.

Dive into the world of online advertising with 'Google AdWords—An Introduction: Your Essential Handbook for Understanding, Creating, and Optimizing Successful Online Advertising Campaigns with Google.' This audiobook is your comprehensive guide to unlocking the potential of Google's premier advertising platform, designed especially for those eager to explore the dynamic realm of digital marketing.

Unlock the full potential of your online advertising efforts with the "Google AdWords Success Bundle, 2 in 1 Bundle." This indispensable collection combines two comprehensive guides that will equip you with the knowledge and skills needed to master Google AdWords, the world's leading online advertising platform.

⁠Here I have introduced myself⁠ as a podcaster briefly, hope you will like my voice and will share it. I will love to have your feedback on my tone and especially the pronunciation I have used. Thank you so very much!