Showing results for "Instinct" in Social Psychology & Interactions

People don’t make decisions with their conscious mind, but on instinct. In The Power of Instinct, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person’s brain, not against it.

Why cooperate? This may be the most important scientific question we have ever, and will ever, face. The science of cooperation tells us not only how we got here, but also where we might end up. Cooperation explains how strands of DNA gave rise to modern-day nation states. It defines our extraordinary ecological success, as well as many of the most surprising features of what make us human: not only why we live in families, why we have grandmothers and why women experience the menopause, but also why we become paranoid and jealous, and why we cheat.